Internship Report

on

Marhaba HoneyFrom MAZHAR HARIPUR

and IspagholINTERPRIZES

By Azhar Hussain Shah MBA(Marketing) 1483-HRP Session 2011-2012

DEPARTMENT OF MANAGEMENT SCIENCES HAZARA UNIVERSITY, HARIPUR CAMPUS

Internship Report on

Marhaba Honey and IspagholFrom MAZHAR INTERPRIZES HARIPUR

Intership Report submitted to: Department of Management SciencesIn partial fulfillment of the Requirement for the Degree Master of Bussiness Adminstration.

DEPARTMENT OF MANAGEMENT SCIENCES HAZARA UNIVERSITY HARIPUR CAMPUS

Internship Report on

Marhaba Honey and IspagholFrom MAZHAR INTERPRIZES HARIPUR

Internal supervisor Name: _______________________________ ____________ _ Signature: _____________________________ __________________ Designation: Date:

External Supervisor Name: _______________________________ ____________ _ Signature: _____________________________ Date: __________________ Designation:

DEPARTMENT OF MANAGEMENT SCIENCES HAZARA UNIVERSITY, HARIPUR CAMPUS

Internship Report on

Marhaba Honey and IspagholFrom MAZHAR INTERPRIZES HARIPUR

HEAD OF DEPARTMENT Name: ______________________________________ Signature: ___________________________________ Date: _______________________________________

DEPARTMENT OF MANAGEMENT SCIENCES HAZARA UNIVERSITY, HARIPUR CAMPUS

AcknowledgementWith the name of Allah who is the most beneficial &merciful.I am very thankul to Allah for his unlimitted blessings for me.I have completed this task with the help of my Allah,my parents &my teachers(incharg internship).I am very thankful to the staff members of Mazhar Interprizes Haripur for their cooperation and kindness. They provide me alot of infomation & knowledge of selling &and merchandising with in very short period of time. I cannot forget their cooperation & kindness many regards to them. I have gain parctical knowledge of selling process during my internship.Ihave tries to get more & more information and knowledge about merchandising from senior & experienced employers of marhabaduring this internship period.

PREFACEInternshipreport is an opportunity for the student to apply theoretical knowledge and to gain practical experience about public and private organization and their practices and procedures. Training plays an important part in developing the managerial skill of the people. Every organization is in search of capabale and efficient administators who are properly trained.This training oppertunity is provided to the student of master in bussiness administration through the internship program. i chose to do my internship in MAZHAR ENTERPRIZES( MARHABA`s official distributers in haripur) because of the fact that it is the part of the most successful organization set up in the country,and have the recent years MARHABA has shown the will that wants to stay the best food company in the country, with constant innovations in its products and services and by making use of the emerging technologies. Eight Theirek period is not sufficient to understan the operation of organization.But still it is a great experience to have a feel of practical country keeping in view the limitations of the study this seem a reasonable attempt.Internship in MAZHAR ENTERPRIZES was a true learning experience for me.I have exclusively studied and observed the organization structure and market. First and foremost in the MAZHAR ENTERPRIZES staff especially the area manager Mr fizan operation manager Mazhar hussain shah help me to get practical knowledge of different functions of market.Secondly,i pay heartiest thanks to my supervisor who helped me in the documentation and organization report.

HistoryMarhaba Laboratories is the brainchild of Hakeem Muhammad Usman, and its inception goes back to the days when he himself was a student at Tibbia College Lahore. Greatly inspired by the rich past of Oriental pharmacy and worried over its contemporary downfall, Hakim Usman contemplated on how to evolve this noble profession of service to mankind once again. It was never too late to accomplish his dreams, and due to his pervasive work into making this profession a credible one, Hakeem Usman finally transformed his vision into reality and founded Marhaba Laboratories with the help of his siblings in July 1975. Soon after its inception, the institute started working on researching on herbal medicines and other natural products to produce result-oriented pharmaceutical medicines and natural dietary supplements. With the development of R & D department and induction of devoted staff and qualified scientists, prescriptions and remedies started reaching the end consumer in a ready to use form. Marhaba Laboratories is indeed the philanthropy of one man whose cTheirage and determination made Marhaba an influential name in the industry. Today, the natural herbal products of Marhaba Laboratories have become the household items not only inside Pakistan, but their demand is equally high abroad where people believe in the efficacy of Oriental Medicines.MARHABA LABORATORIES PVT LTD is an institute, the foundation of which was laid with the aim of producing medicines and natural dietary products for optimum health care of human being. Their exist to promote safe and hygienic herbal products by giving them a status of modern science for betterment of human life. The remedies used in their pharmaceutical products are obtained from common herbs and foods. The healing properties of Their medicines have shown magnificent results in curing a number of common and uncommon diseases Their products range includes various Murabba Jaats, natural food supplements, herbal oils, effective syrups and medications for natural beauty and top class compound drugs that are meant for mental tranquility and a serene life. Marhaba Laboratories are proud to be the major Oriental Medicines manufacturers. Today, the natural herbal products of Marhaba Laboratories have become the household items not only inside Pakistan, but their demand is equally high abroad where people believe in the efficacy of Oriental Medicines. arhaba is one of the largest phytoceutical company engaged in research, development, production and marketing of Health Food Products, Herbal

Cosmetics, Herbal Remedies and many other OTC products. Marhaba has a perfect GMP, Quality Assurance and ISO Quality Management System to meet the customer satisfaction, National & International standards. Consistent quality products, continuous high standards of service and affordable prices are playing a major role in the growth of Their business. Their take proactive steps to ensure that Their products are safe, pure and effective. Their products continually meet the rigorous certification requirements of National GMP Standards for quality and purity. Marhaba has consolidated its image as a (purity and quality) conscious company and has, over the years, demonstrated its firm commitment to quality and strict adherence to international standards. Marhaba takes pride in maintaining a high quality in its products and superior skills and acquiring the latest in advanced technology. It is conscious of the need to improve efficiency and set new standard of excellence in the competitive phyto pharmaceutical market for the Theirlfare of humanity. Research and development is a passion at Marhaba and for the purpose company is keen to gain expertise and knowledge in the field of herbal sciences and to stay updated with the global trends. These expertise and knowledge has always leveraged Marhaba and the company is modernizing the old wisdom and knowledge of herbs through current research and development. Hakeem Muhammad Usman (Founder and CEO of company) being the expert herbalist has a vast vision to provide innovative and affordable Natural Health Care Products for human beings in Pakistan and abroad. His efforts uplifted the company from a small business to a huge Neutraceutical project. Making a distinct identity for itself, Marhaba Laboratories is committed to provide total customer satisfaction owing to its quality products.

Mission and Vision StatementMission Statement They are committed to achievement of Their goals to produce the most nutritious natural diets and herbal medicines as a divine service to mankind in the name of Allah the Almighty. Their shall continue to provide Their consumers with the most innovative herbal products keeping their natural effect intact.

Vision StatementTheir vision is to dedicate Theirselves towards superior human health and Theirll being of every household in a scientifically improved natural way.

Marhaba ProductsMARHABA LABORATORIES PVT LTD is an institute, the foundation of which was laid with the aim of producing medicines and natural dietary products for optimum health care of human being. The main product to which I focus are Marhaba Honey; and ispagol husk.

Marhaba Honey Pure honey is one of the greatest gifts of nature. Nature has created floTheirrs of various kinds, bee extracts honey out of these floTheirrs and Marhaba packed this by observing all hygienic principles. It is not only nTheirishment but also a panacea against all diseases. Honey is a viscous liquid. It consists of Water 17.07%, Sucrose 5.34%, Fructose 40.05%, Glucose 34%, Ash 0.17%, Minerals and Proteins. It is the best tonic for human body that rejuvenates various systems and repairs any damage to the cells. It creates resistance and acts as bulwarks against pathogens in the body. Recent scientific research has revealed that honey has produced quite healthy results for healing chronic wounds, including skin diseases. It is also used for eyes. Since long it has been used as skin beautifier and great facial lotion and natural glycerin. It serves as an effective throat wash. It activates digestive system and is an effective tonic against intestinal disorders. It is the favorite nTheirishment of the old people as it preserves their health. It is a good drink in water for summer and in milk for winter. It is a tonic for children as it promotes their growth, vitality and strength. Like other products of Marhaba laboratories, Marhaba honey is also a household necessity and remedy all around. Available: 50 gram Tube, 80 gram Jar, 235 gram Bottle, 300 gram Glass, 400 gram Glass, 500 gram Glass, 500 gram Bottle, 1 kg. Pack.

Also available in: Sidr honey also available in 235 gram bottle and 500 gram glass packing.

Ispaghol HuskMarhaba Ispaghol Husk, which is obtained form Plantago ovata is a harmless product of vegetable origin and is a natural sTheirce of nonstarch highly soluble carbohydrate fiber particularly intended for the treatment of constipation and bacillary dysentery. Indications: Constipation is one of the most common complaints of mankind. Habitual and chronic constipation is by far the common ones. Liquid paraffin hinders the proper assimilation and absorption of essential vitamins and minerals whereas no such problem is associated with Ispaghol husk. Moreover, Ispaghol husk is also an excellent and easy therapy in patients with intestinal amoebiasis, ulcerative colitis and other ano-rectal diseases. Modern researches have shown the ability of Ispaghol husk to counter ailments like hypercholesterolemia, obesity etc. Mode of Action: Marhaba Ispahol Husk absorbs large quantities of water and assumes a mucilaginous form which provides soothing and protective effect to the intestinal walls and seizes the wastes of the organisms as Theirll as carbohydrate and excessive lipoid and cholesterol molecules. The national cholesterol education programme and adult treatment guidelines of U.S.A has recently strongly recommended Ispaghol husk as an effective remedy for the treatment of patients with high cholesterol level. Psyllium (Plantago ovata) belongs to a group of soluble fibers which includes pectin, mucilage, certain hemicelluloses and potassium that show cholesterol loTheirring effect when added to the diet. Dosage: Average adult: Two heaped teaspoonful with a glass of water 2-3 times a day Children: Half to one teaspoonful 2-3 times a day as per age. Packing:

Available in 4 gram hanger, 25 gram, 50 gram, 95 gram, 150 gram & 300 gram pack.

Other products MARHABA ALMOND OILA Gift from Nature Description: The almond belongs to the tribe Prunae of the natural order Rosaceae. Its botanical name is Amygdalus communis. Active ingredients: Almond oil is a clear pale yellow, oily liquid having slight and characteristic odTheir with a bland and nutty taste. It consists chiefly of Olein with a small proportion of Glyceride of Linolic Acid and other Glycerides. Dosage and Administration: Use as per requirement or as directed by the physician. Precautions: Keep in cool, dry and dark place. Tightly close the cap after use. Packing: Available in 10ml, 25ml, 50ml, and 100ml.

MARHABA OLIVE OIL:Marhaba olive oil is nutritious, demulcent and mildly laxative. Its massage strengthens the Theirak parts of the body, soothes inflamed and hurted parts. Also effective for the treatment of duodenal ulcer. Dosage: 1 to 2 teaspoonful daily with meals. Packing: Available in 25ml, 50ml & 100ml.

MARHABA BLACK SEED OIL:Description: After already established oils like almond oil, olive oil and castor oil, Marhaba Laboratories present another herbal oil about whom the Prophet (peace and blessings of Allah be upon Him) told us Use the Kalonji for indeed, it is a remedy for all diseases except death. Keeping in view of the saying of Prophet (peace be upon Him), Marhaba Laboratories extracted the Kalonji oil from purest Kalonji (Nigella, sativa).From oil extraction to packing every step is carefully monitored and high quality is maintained till the end. As Marhaba Kalonji oil is as pure as nature it has got mass popularity in every nook and corner of the country. Pharmacological action: Marhaba Roghan Kalonji has the following pharmacological actions: Stimulant, antiphelgmatic, attenuant, suppurative, deterent, diuretic, emmenagogue, lactagogue, uterine stimulant, anthelmintic, expectorant, antiflatulant, ant dyspeptic, stomach and liver tonic. Instructions: Keep in cool, dry and dark place away from children. Not recommended for pregnant women. Consult physician if symptoms persist. Packing: Marhaba Roghan Kalonji is available in 25 ml 50ml and 100ml pack. Other oils Includes Castar oil, Mastard oil, Coconut oil and Tilona oil.

MARHABA ARQ-E-GULAB - Mild Laxative and Cardio TonicAlso known as Rose Water Description: Marhaba Arq-e-Gluab is one of the most selling products of Marhaba Laboratories which through its quality, fragrance and efficacy has surpassed all other rose waters. It is distilled from fresh roses using special technique which absolutely preserve its delicate ingredients.

Following are the active ingredients and pharmacological actions of roses used for the distillation of Marhaba Arq-e-Gluab. Dosage and Administration: ADULTS: 2-3 teaspoonful (10-15ml) 2-3 times a day. CHILDREN: 2 teaspoonful (10ml) 2-3 times a day. Infants and newborns: 1/2-1 teaspoonful (2.5-5.0ml) 2-3times a day. FOR EYES: 3-4drops 2-3 times a day. Contraindications: Marhaba Arq-e-Gulab is Theirll tolerated. Precautions: Contact physician if symptoms persist. side effects: Barely causes loose motions. Instructions: Store at cool dry place and protect from light. Keep out of childrens reach. Packing: Marhaba Arq-e-Gulab is available in the following beautiful packs. 1) 25ml dropper 2) 50ml dropper 3) 50ml glass bottle 4) 120ml plastic bottle 5) 200ml plastic bottle 6) 240ml plastic bottle 7) 800ml plastic bottle.

Refreshing Syrups MARHABA SHARBAT ANAR (POMEGRANATE SYRUP):Marhaba pomegranate syrup is refreshing medical syrup

having pleasant taste. Ingredients: Pomegranate, white sugar food colTheir and preservatives. Medicinal uses: Acts as liver and cardio tonic. Cooling, refreshing drink and quenches the thirst. Strengthens the stomach and increases the appetite. Useful in intermittent fevers. Checks nausea, vomiting and diarrhea. Precautions: Shake Theirll before use. Keep in a cool and dry place. Nutritive value: Energy: 398 cal/100gm Carbohydrates: 74% Only for medicinal use on prescription

Sharbat-e-IllaichiSharbat Illachi is made from Elettria cardamomum. This is why the exclusive taste and quality of Sharbat Illachi never deteriorates. The remarkable quality of this is its natural purity and it is completely free from any synthetic essence. It is prepared from pure cardamomum extract. Composition: Refined sugar, Elettaria cardamomum. Sodium Benzoat, Citric Acid and Food ColTheir. Directions For Use: Their 25ml Sharbat Illachi concentrate into one glass (225ml) of chilled water and shake Theirll before drinking. Sharbat Illachi can be taken at any time of the day or night when desired, mixed with water. One bottle (800 ml) of Sharbat Illachi is enough for 32

servings. Packing: Available in 500ml and 800ml. Other Syrups includes Rose Syrup, Sharbat Gulbahar, Sharbat Sandal and Sharbat Imli Alobukhara.

Marhaba - ResearchResearch is Their asset. It's highly knowledge based and comprises of thorough study and effects of natural herbs. Their always take care in conducting rigorous experimentation and authentication of pharmaceutical procedures so that Their valuable customers get the best. Their R & D department is Theirll equipped with modern research facilities where Their highly qualified scientists work on diverse natural herbs. The highly qualified professionals are from the areas of agronomy, botany, microbiology, oncology, bio-technology, pharmacology, chemistry, clinical pharmacy, and much more. Through the ceaseless quest of Their workforce, Their have been able to produce the highly result-oriented products that cover almost all the aspects of human health. Their have been involved in developing natural food supplements like Ispaghol Husk, Honey, and Herbal Tea (Instant Joshanda). These products are prepared from totally harmless herbs of vegetable origin, and are truly a natural sTheirce of health cure. Their Ispaghol Husk is famous among patients of constipation and bacillary dysentery. Their pure honey is the best tonic that rejuvenates human interior system and repairs damage to the body cells. The research done on botanical oils has resulted in the production of highly nutrient and effective oils like almond oil, the high viscosity castor oil, the world famous Kalonji oil which is in fact the treatment to all the diseases except death as already stated by the Holy Prophet (PBUH). Along with other oils, Marhaba's Arq e Ghulab holds the market due to its high quality, fragrance, and effectiveness over other rose waters available in the market. Their energetic syrups like Sharbat e Illaichi, Sharbat e Bazori and many more are the result of constant research work. They naturally

activate the feeling of one's energetic fulfillment that can't be opposed. Their delicious tastes provide the drinking persons a sense of tranquility and soulful experience. The extensive research done in the field of beauty care has produced products like Marhaba's Acne Clean Cream, Amla Hair Oil, Black Hena etc. to name a few. For infants, young ones, and adults, a vast range of health products has been manufactured after intense research on traditional herbs and natural products. Whether it's a matter of pain in the belly among the infants, the irritating coughing or flu among any age of people, or if someone feels digestion issues, Marhaba's Honehar Gripe Water, Joshanda Instant, Gasnil Tablets etc. and many other top of the order oriental medicines serve the purpose instantly. Marhaba's rapturous management takes pride in presenting one of kind delicious food supplements in the form of Murabba Jaats if added to one's dining table, increase the taste. Research on Dengue Dengue fever also known as breakbone fever, is an infectious tropical disease caused by the dengue virus. Symptoms include fever, headache, muscle and joint pains, and a characteristic skin rash that is similar to measles. In a small proportion of cases the disease develops into the life-threatening dengue hemorrhagic fever, resulting in bleeding, low levels of blood platelets and blood plasma leakage, or into dengue shock syndrome, where dangerously low blood pressure occurs. Dengue is transmitted by several species of mosquito within the genus Aedes, principally A. aegypti. The virus has four different types; infection with one type usually gives lifelong immunity to that type, but only short-term immunity to the others. Subsequent infection with a different type increases the risk of severe complications. As there is no vaccine, prevention is sought by reducing the habitat and the number of mosquitoes and limiting exposure to bites. Treatment of acute dengue is supportive, using either oral or intravenous rehydration for mild or moderate disease, and intravenous fluids and blood transfusion for more severe cases. The incidence of dengue fever has increased dramatically since the 1960s, with around 50100 million people infected yearly. Early descriptions of the condition date from 1779, and its viral cause and the transmission were elucidated in the early 20th century. Dengue has become a

global problem since the Second World War and is endemic in more than 110 countries. Apart from eliminating the mosquitoes, work is ongoing on a vaccine, as well as medication targeted directly at the virus. Research on Asthma Asthma is the common chronic inflammatory disease of the airways characterized by variable and recurring symptoms, reversible airflow obstruction, and bronchospasm.Symptoms include wheezing, coughing, chest tightness, and shortness of breath. Asthma is clinically classified according to the frequency of symptoms, forced expiratory volume in 1 second (FEV1), and peak expiratory flow rate. Asthma may also be classified as atopic (extrinsic) or non-atopic (intrinsic). It is thought to be caused by a combination of genetic and environmental factors. Treatment of acute symptoms is usually with an inhaled short-acting beta-2 agonist (such as salbutamol). Symptoms can be prevented by avoiding triggers, such as allergens and irritants, and by inhaling corticosteroids. Leukotriene antagonists are less effective than corticosteroids and thus less preferred. Its diagnosis is usually made based on the pattern of symptoms and/or response to therapy over time. The prevalence of asthma has increased significantly since the 1970s. As of 2010, 300 million people were affected worldwide. In 2009 asthma caused 250,000 deaths globally. Despite this, with proper control of asthma with step down therapy, prognosis is generally good.

INTRODUCTION Introduction of the report:As a part of the academic requirement for completing MBA (Marketing) Master of Business Administration. The students are required to under go for two (2) months of internship with an organization. The internship is to serve for the purpose of acquainting the student with the practice of knowledge. This report is about marhaba pvt in Pakistan. Marhaba pvt was introduce in 1975 and has the largest share of the countrywide market.

Purpose of the studyThe main purpose of the study in hand is together relevant information to compile internship report on marhaba pvt in Pakistan. To observe analyze and interpret the relevant data competently and in a useful manner.To work practically in an organization.To develop interpersonal communication.

Scope of study:As an internee in marhaba pvt Pakistan the main focus of my study research was on general selling procedures in one of the distribution of marhaba pvt Pakistan. These operations include selling, merchandising, promotion and advertising strategies. Objectives of the study: To understand the various operation and to equip with practical knowledge of the marhaba pvt Pakistan. To learn more about selling and marketing.

Research methodologyThis report is based on my two months internship program in marhaba pvt Pakistan. The methodology reported for collection of data is primary as well as secondary data. The biggest source of information is my personal observation while working with staff and having discussion with them. Formally arranged discussion and reports also help me in this regard.

Primary dataPrimary data include, personal observation and Interviews of the Staff Members.

Secondary data:Secondary data consist of Manual, magazines, annual reports and Internet.

Communication strategy:Marhaba pvt use different sources communicate their target marketing. Marhaba Pvt use those sources on that the more customer attract like TV, NEWSPAPER, BILLBORD and when they launch secame in all their products use pamphlets to aware their customers. Communication objective:Marhaba pvt use different sources to attract their target customer. The objectives of marhaba produce awareness in our customer about new products and also produce awareness to new customer about marhaba products. Marhaba also tells their customers that marhaba provide pure things to their customers. Marhaba also give the knowledge of marhaba that they give you the energy and good test. Marhaba also give message that marhaba products are good for health.Communication strategy of competitor:Marhaba main competitors is qarshi . qarshi also use the same communication strategy which adopt the marhaba product.Qarshi is also advertising through TV, newspaper, and billboard.

Adds in TV channel:Marhaba give adds on different TV channels at different time. Marhaba management also keep in mind that their competitors use what channel and what time they give ads. Marhaba management also keeps in mind what type of customer they attract and what time they sit before TV. marhaba product different time on different channel to keep in mind the target customer Tv watching time.Maraba products give adds on ptv home geo ary etc.

Newspaper:Marhaba Company advertises their product through newspaper. Large numbers of customers have reading habbit of newspaper, so marhaba use the media of newspaper to attract their customers. Marhaba management also keeps in mind that their competitors use what type of newspaper and what time they give their ads. So after all these analysis marhaba select dawn and nawa_e_waqt and women magazines.

Billboard:

Marhaba product attracts their customer through billboard. Marhaba Company selects the main city in country and those places where large number of customer easily attract.

Distribution strategy:Marhaba Company establishes the distributions channels in each famous city of Pakistan like Islamabad Karachi Lahore Haripur etc.They also acquired the suitable distribution in each city. They hire maximum two distributors in a city due to prevent from their own completion. They provide the margin to the retailer is equal to the interest of band like 7% to 8%. They also paid to use the shelf to store the product to the retailer for sale to the final consumer. Manufacture Where houses Distributor Whole seller Retailer Customer

Marhaba product uses different channels to distribute their product. First of all the finishing goods stored in the where house and next step product sending to the distributor and distributor distribute through different channel to whole seller to retailer and end to purchasing customer. Marhaba distribute their product regularly to distribution because their customers satisfy marhaba services. Marhaba company distribution channel in urban area and rural areas, and the rural areas the distributor have a responsibilities to distribute the product to all retailer stores. Company target market in Pakistan all the big and important cities.