Intelligent storytelling the art of telling stories in social media

So,

what is storytelling?

Storytelling is the conveying of events in words and media, often by

improvisation or embellishment. Stories or narratives have been shared in

every culture as a means of entertainment, education, cultural

preservation, and instilling moral values. Crucial elements of stories and

storytelling include plot, characters, and narrative point of view. Source: Wikipedia

Or you can see it

this way:

People. The heroes

their experiences

their favorite places

the games they play

their

every day life

and their great

moments

Their

dear

ones

their passions

and their

journeys

BRAND

Why use

storytelling?

The best way to unite an idea with emotion

is by telling a compelling story. Robert McKee

BRAND UNIVERSE

CONSUMER UNIVERSE

How to use

storytelling?

Create

engaging content Go mobile

Build apps & games

Speak your target’s

language

Use your target’s online channels

The story-teller You

1

2

3

From Basic rules of Storytelling By Svend-Erik Engh,

Business Narrator o Certified Practioner Steve Denning ́s Leadership Storytelling

1

2

3

OK. Truth be told,

there’s no magic.

There’s

building.

You have the subjects in your (brand’s) hat.

The audience on-line 24/7.

The channels are more talk-friendly than

ever before.

Brief guideline

For story-building

in social media

Lego illustrations by Alex Eylar after Emma Coat’s Pixar former story artist Storytelling rules

and the “Last but not least” rule:

Learn to tell stories from others who

tell them well

• The greatest story commandment: Make Me Care [Andrew Stanton, the Clues to a Great Story on Ted]

• There’s a story in every picture. [Tracy Chevalier, finding the Story inside the Painting]

The Story Factor

by Annette Simmons

Story Engineering

By Larry Brooks

Story: Substance, Structure, Style and The Principles of Screenwriting

Robert McKee

Ask yourself…

1. How do stories work? Which structures and mechanics are

used?

2. How does social media influence the ways my stories are told

and perceived?

3. How can technologies, apps and visuals engage my audience

fast and continuously?

4. How will I develop and implement my own stories?

And give answers

“To find the truth, get your own heart to

pound while you write.” Robert McKee

Don’t miss out what’s real.

Social media is but a gate to life showcasing

and experience sharing.

Presentation sources: pintrest.com, bitrebels.com, wikipedia.com, amazon.com, svenderikengh.com, ted.com

linkedin.com/ioanabarbu