Intelligent living

Results from the Screenfridge Field TrialResults from the Screenfridge Field Trial

and possible next stepsand possible next steps

Lajla KlamerLajla Klamer

TDC Tele DanmarkTDC Tele Danmark

Results from the Screenfridge Field TrialResults from the Screenfridge Field Trial

and possible next stepsand possible next steps

Lajla KlamerLajla Klamer

TDC Tele DanmarkTDC Tele Danmark

Background

e2-Home and TDC Tele Danmarkjoint project:

Vision for Intelligent Living• Consumer need • Electronic household services • Kitchen • Productive time • Quality of life

“Making everyday a little easier”

Consumer value proposition

• Simplicity Always-on Quick Response Interface Design Attractive Intuitive

• RelevanceRight ApplicationRight PurposeRight PersonRight ContextRight Place • Consumer Protection

IntegritySecurityBackbone SolutionsPrivacy

Ballerup BibliotekBallerup BladetBallerup CentretDR OnlineDSB S-tog A/Se-licious

ISO SupermarkedPolitiken SuperstoreTV Danmark Kanal2TV2VejdirektoratetVejr2

Content providers:

13

14

11

7

31

32

11

14

10

6

27

30

0 5 10 15 20 25 30 35

Families with small children

Families with teenagers

Couples

Singles

Internet Subscribers

GSM Subscribers

Number of Participants

April 2001 November 2000

Profile of Interviewed ParticipantsNov. 2000: 41 interviwed April 2001: 45 interviewed

The category ”Families with teenagers” includes ”Adult children” (by 2).

Nov. 2000: 48

April 2001: 46

32

8

1

4

0

0 5 10 15 20 25 30 35

Very interesting

A little intersting

Neither or

Not very interesting

Totally uninteresting

Number of Participants

April 2001

Concept: Interest in the Screenfridge idea April 2001: 45 interviewed

41

4

0

0

0

0 5 10 15 20 25 30 35

Totally agree

Partcially agree

Neither or

Partcially disagree

Totally disagree

Number of Participants

April 2001

Simplicity: It is useful that the services are accessible instantly

April 2001: 45 interviewed

15

21

5

4

0

0 5 10 15 20 25 30 35

Totally agree

Partcially agree

Neither or

Partcially disagree

Totally disagree

Number of Participants

April 2001

Relevance: The services on Screenfridge are useful

April 2001: 45 interviewed

It would be better to have access to the services on Screenfridge in other rooms than the kitchen

02468

10121416

Totally agree Partciallyagree

Neitheragree ordisagree

Partciallydisagree

Totallydisagree

Nu

mb

er

of

pa

rtic

ipa

nts

Kitchengate?

April 2001, 45 interviewed participants• 9 prefer elsewhere

45

44

35

40

15

25

26

38

29

26

20

20

13

0 5 10 15 20 25 30 35 40 45 50

Information

Communication

Yellow notes

Recipes

Calendar

Tools

Purchase

Number of Participants

Maj 2001 November 2000

Usage of ApplicationsNov. 2000: 41 interviewedMay 2001: 45 interviewed

The results of November 2000 showed no such category.

WAP-phone introduced in February 2001

23

14

6

1

1

0 5 10 15 20 25 30 35

Very likely

Likely

Neither or

Unlikely

Totally unlikely

Number of Participants

April 2001

Future Networked Home: How likely is it that you will use Auto Control of heat and lighting to lower energy consumption? April 2001: 45 interviewed

19

14

5

5

2

0 5 10 15 20 25 30 35

Very likely

Likely

Neither or

Unlikely

Totally unlikely

Number of Participants

April 2001

Future Networked Home: How likely is it that you would have an alarmsystem for fire, burglary, gas and water leakage? April 2001: 45 interviewed

Conclusions 1

Highlights:Highlights:• Always on Always on • Information 2 clicks away Information 2 clicks away • Fast and easy to useFast and easy to use• The kitchen concept: The kitchen location with servicesThe kitchen concept: The kitchen location with services

Who are the target segments for the Screenfridge?Who are the target segments for the Screenfridge?• The services has positively shown to attract all kind of family typesThe services has positively shown to attract all kind of family types

• Families with small children score highest on the base packageFamilies with small children score highest on the base package

• Medium to high disposal income.Medium to high disposal income.

• It has attracted households that were doubtful in the beginning.It has attracted households that were doubtful in the beginning.

Highlights:Highlights:• Always on Always on • Information 2 clicks away Information 2 clicks away • Fast and easy to useFast and easy to use• The kitchen concept: The kitchen location with servicesThe kitchen concept: The kitchen location with services

Who are the target segments for the Screenfridge?Who are the target segments for the Screenfridge?• The services has positively shown to attract all kind of family typesThe services has positively shown to attract all kind of family types

• Families with small children score highest on the base packageFamilies with small children score highest on the base package

• Medium to high disposal income.Medium to high disposal income.

• It has attracted households that were doubtful in the beginning.It has attracted households that were doubtful in the beginning.

What applications have the best potential?

• Applications for quick and short interaction: email, sms

• Applications with the latest update: News on demand via internet, radio, TV

• Information on the spot: weather, traffic

• Services for inspiration e.g. recipes

Conclusions 2

The users expect just as good or better applications than those already on the market

Goals for Intelligent Living

Areas of Concepts

Convenience

Entertainment

Communication Energy

Alarms

e-learning

Health

Intelligent Living

Trends & Needs

• Lots of activities - Growing need for saving time

• Need for coordination in everyday life. It has to be easy.

• Social relations geogaphically dispersed - growing need for communication.

• Information overload - Growing need for individual information.

• Growing need for education and entertainment

Thank you!Thank you!Thank you!Thank you!