intellectual property protection for products
DESCRIPTION
Slides Calvin Chu recently used in his discussion w/ mentees of The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.comTRANSCRIPT
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( M O S T L Y ) S E E D S T A G E S T A R T U P S
C A L V I N C H U C O O
R E D B A L L O O N S E C U R I T Y
C O F O U N D E R E L E M E N T A L P A T H
Intellectual Property Protection for Products
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Calvin Chu Chief Operating Officer Red Balloon Security
Serial Entrepreneur
Founder R/GA Accelerator
Founder Mobile Crossing
Founder Elemental Path
COO Red Balloon
Previously
Columbia Technology Ventures
Techstars
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M E D I C A L V E R S U S I N F O R M A T I O N T E C H
S I N G L E P A T E N T V S V A R I E D A P P R O A C H
I O T S T A R T U P S A R E L A Y E R S T A C K E D
I O T I S P R E T T Y H O T R I G H T N O W
D E M A N D S A M U L T I L A Y E R E D I P A P P R O A C H
Big Divide
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R E : B I L S K I
A L I C E V C L S
“ L E T ’ S B E C L E A R I F A L L O F T H E S E C L A I M S A R E N O T P A T E N T E L I G I B L E T H I S C A S E I S T H E D E A T H
O F H U N D R E D S O F T H O U S A N D S O F P A T E N T S I N C L U D I N G A L L B U S I N E S S M E T H O D , F I N A N C I A L S Y S T E M A N D S O F T W A R E P A T E N T S … T H E R E H A S N E V E R B E E N A C A S E W H I C H C O U L D D O M O R E
D A M A G E T O T H E P A T E N T S Y S T E M T H A N T H I S O N E ”
Court Guidance
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IP Strategy
T R A D E S E C R E T
T R A D E M A R K S
D E S I G N P A T E N T S
C O P Y R I G H T S
U T I L I T Y P A T E N T S
O P E N S O U R C E
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Detectability
Data Analytics
Cloud
Sensor Sensor
Control
Sensor
Interface / Application Only some of this stack is visible to the public. Triage what you think is possible to detect.
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W O R D M A R K S
P H Y S I C A L S H A P E S
D I G I T A L I M A G E S F O R M E D B Y S O F T W A R E
Trademarks
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O R N A M E N T A L A P P E A R A N C E O N L Y
P R O T E C T S : 1) S H A P E O R C O N F I G U R A T I O N O F A R T I C L E
2) P O R T I O N O F T H E A R T I C L E 3) O R N A M E N T A T I O N , I M P R E S S I O N , P R I N T O R
P I C T U R E A P P L I E D T O A R T I C L E
4) ( C O M B I N A T I O N O F ( 1 , 2 ) O R ( 3 )
Design Patents
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D U A L C O M B I N A T I O N I S E F F E C T I V E
D E S I G N P A T E N T S P R E V E N T S M A K I N G , S E L L I N G O R U S I N G
T R A D E M A R K S
C A U S E S C O N F U S I O N A S T O T H E B R A N D / S O U R C E
Trademark/Design Patent
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One very good combo Copyright Design Patents Trademark Design
Protection begins: Immediately when expressing design in tangible form
When issued Upon use in commerce
Advantage Immediate Protection Prohibits others use of design regardless of how they arrived at it
Immediate Protection
Comparison Doesn’t protect against independent reverse engineering
Protects against independent reverse engineering
Protects against use of design as a trademark
Infringement Prove offender had access + substantial similarity
If the design of the article is similar, that’s all that’s needed
If likely to cause confusion
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Mobile Crossing WPX
Mobile Crossing
Founded 2004
Serviced the consumer electronics and multiple vertical markets.
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Sample drawing from Design Patent
Design Patent
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Apple v Samsung
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D618677 and D618678
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Another peek.
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ringblingz Ringly
� Jewelry blinks and vibrates based on social media content
� Jewelry blinks and vibrates based on social media content
Doppelganger Effect
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Owlet Care Sproutling
Doppelganger Effect
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Calvin Chu Calvin Chu
Doppelganger Effect
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Calvin Chu Chief Operating Officer Red Balloon Security
Thank you.