intel - business model
TRANSCRIPT
The placewhere wonderful experience starts…
By:
Sonali Subhadarshini
Mission :Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.”
Values :• Customer Orientation
• Discipline
• Risk-Taking
• Results Orientation
• Quality
• Great Place to Work
“Our values are timeless and do not depend on business conditions.”
Mission & Values
Contents
• Company profile
• About
• SRAM
• DRAM
• Origin
• History
• Acquisition table
• Company culture
• SIPOC model
o Suppliers
o Inputs
o Process
o Output
o Customers
• SWOT
• Intel in social media
• Founded- July 18, 1968; 47 years ago
• Founder- Gordon Moore & Robert Noyce
• Headquarters- Santa Clara, California, U.S
• Area served- worldwide
• Key people- Andy Bryant (chairman), Brian Krzanich (CEO), Renée James (president)
• Products- Bluetooth chipsets, flash memory, microprocessors, motherboard
chipsets, network interface cards, mobile phones, solid state drives, central processing units
Company Profile
• Revenue- US$55.870 billion (2014)
• Operating income- US$15.201 billion (2014)
• Net income- US$11.704 billion (2014)
• Total assets- US$91.956 billion (2014)
• Total equity- US$55.865 billion (2014)
• Number of employees- 106,700 (2014)
• Slogan- Experience What's Inside.
Worlds first and largest semiconductor chip maker
Inventor of the x86 series of microprocessors
Supplies processors for computer companies such as Apple, Samsung, HP and Dell.
Also makes motherboard chipsets, network interface controllers and integrated
circuits, flash memory, graphics chips, embedded processors and other devices related to
communications and computing.
Company Profile
"Intel Inside" advertising campaign of the 1990s made it a household name, along with
its Pentium processors.
Ranked as 61 in world's 100 most valuable brands published by Millward Brown Optimor in 2013.
Introduced a 3-D transistor named Tri-Gate with 22 nm process, used in their 3rd generation core
processors that improves performance and energy efficiency.
Company Profile contd..
SRAM
It semiconductor memory that uses bistable latching circuitry to store each bit.
It is still volatile in the conventional sense that data is eventually lost when the memory is not
powered.
SRAM is faster and more expensive than DRAM and is used for CPU cache
DRAM
It stores each bit of data in a separate capacitor within an integrated circuit.
Dynamic random-access memory which must be periodically refreshed.
DRAM is used for a computer's main memory.
There is at least one point in the history of any company when you have to change dramatically to rise to the next level of performance. Miss that moment - and you start to decline.
Founded in Mountain View, California in 1968 by Gordon E. Moore , and Robert Noyce.
Arthur Rock was an investor and was chairman of the board, while Max Palevsky was on the
board from an early stage.
Total initial investment in Intel was $2.5 million convertible debentures and $10,000 from Rock.
2 years later, Intel completed their initial public offering (IPO), raising $6.8 million ($23.50 per
share).
Earlier names of Intel :
• Moore Noyce
• More noise
• NM Electronics
• Integrated Electronics (Intel in short)
Company Origin
Company History
3101 Schottky TTL bipolar64-bit static random-access memory (SRAM) – 1st product
3301 Schottky bipolar 1024-bit read-only memory (ROM) and first commercial metal–oxide–
semiconductor field-effect transistor (MOSFET) silicon gate SRAM chip, the 256-bit 1101
First commercially available microprocessor (Intel 4004)
The old Intel logo used from July 18, 1968, until December 2005 Federico Faggin, the designer of Intel
4004.
Acquisition table
SIPOC Model
• S- SUPPLIERS
• I- INPUTS
• P- PROCESS
• O-OUTPUTS
• C- CUSTOMER
Suppliers of Intel :
• Advantest Corporation supplies testers, test handlers, and test interface products.
• Applied Materials, Inc. supplies semiconductor manufacturing equipment, software and support services.
• Cabot Microelectronic Corporation supplies chemical mechanical polishing slurries.
• Daewon Semiconductor Packaging Industrial Co., Ltd. supplies plastic injected moulded trays.
• DISCO Corporation supplies cutting, grinding, and polishing equipment and services
• FUJIFILM Electronic Materials supplies formulated chemicals, developers, precursors, slurries and advanced
photoresists.
• Marvell Semiconductor supplies application-specific integrated circuit semiconductor products and
engineering resources.
• Murata Manufacturing Co., Ltd. supplies multi-layer ceramic capacitors.
• Samsung Electro-Mechanics Co., Ltd. supplies flip chip substrates.
• STATS ChipPAC Ltd. supplies full turnkey packaging and test services.
Just as we could have rode into the sunset,along came the Internet, and it tripled the significance of the PC.
Raw materials Fabrication & Sales :
Raw materials
Fabrication
Sales
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
20
40
60
80
100
120
85
99.9
94.1
86.383.9
79.882.5
100.1105
107.6 106.7
years
Num
ber o
f em
ploy
ees i
n th
ousa
nd
Inputs of Intel :
Employees- the no. of employees have reached to 106,700 including 12000 software engineers.
Manufacturing Sites :
Financial statement :
Balance Sheet
Process of Intel :
Factory overview and certification
Intel's manufacturing organization encompasses wafer fabrication, assembly, high-volume testing, board
manufacturing, and outsourcing.
Environmental citizenship
Intel has long focused on design for the environment and improving its environmental performance.
Control of nonconforming product
A corporate specification governs the review and disposition of questionable or discrepant
nonconforming product across Intel, including wafer fabrication plants, assembly and test sites,
distribution centres, and business divisions.
Design for manufacturability
Leading-edge technologies such as design for manufacturability allow Intel to set ever-higher standards
and expectations for our quality and reliability systems.
Product identification and unit-level traceability
Intel employs systems to manage product identification, with unit-level traceability for CPUs and
chipsets and lot-level traceability for boards and systems. A record retention system is used to manage
and store this information.
Copy Exactly!
Copy Exactly! enables delivery of product from multiple production sites, which operate as virtual
factories that perform consistently and are independent of the manufacturing source site
Intel® Core™Intel® Core™ MIntel® Core™ i7 Extreme Edition6th Gen Intel® Core™ i76th Gen Intel® Core™ i56th Gen Intel® Core™ i35th Gen Intel® Core™ vPro™Previous Generation
Value ProcessorsPentium®Celeron®
Intel® Xeon®Intel® Xeon® E7 FamilyIntel® Xeon® E5 FamilyIntel® Xeon® E3 FamilyIntel® Xeon Phi™Intel® Xeon® D
Intel® Atom™Intel® Atom™Intel® Quark™Intel® Quark™ SoCMore ProcessorsItanium®Embedded Platforms
Products of Intel
Products of Intel
Major Competitors
Strong brand loyalty.Dominant and pioneer supplier of microprocessors
World’s biggest semiconductor producer80% of microprocessor market share
Customers look for new and updated productsProduct development and market penetration
Advance technologyDiversification
Divisive strategies in defense of market shareAfter 2000 Intel’s leading position in market was
reducedDecrease in revenue in 2008
Changing customer’s tastes and preferencesCurrency changeability in different countries
Strong competitors Political instabilities
Strength Weakness
Threat Opportunity
SWOT Analysis
Intel in Social Media