intel apj enterprise day - keynote by rk hiremane
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Intel APJ Enterprise Summit
RK HiremaneRegional Director
Datacenter & IoT Product Marketing, APJ
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A look Ahead: Confident Predictions
New generations: Born connected
Healthcare and EducationFor Billions of PeopleRise of mega cities
10Bn people by 2050, 1 PlanetPressure on resources
RelentlessCyber Threats & Privacy Concerns
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Re-Imagine the Data Center
Become Smart –Sense, Predict, Act
Trust and Security
Data –Storage, Analytics
Technology Impact
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End to End
Big Data Services & APIs
Analytics Visualization
Operations Management
Bringing the CloudTo the Edge
Data pipe
“Things”Intelligent and Secure
Gateway Platforms
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Cloud: Re-envision Your Data Center
Software Defined Infrastructure Simplified, Elastic, Interoperable and Built on Open Industry Standards
Rapid, Efficient & Agile Online Service Delivery
Imperative #1:
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SDI: The Evolution of InfrastructureA world where the application defines the system
Storage Application
Network Application
Traditional Hardware
One applicationper system
One applicationper virtual system
ApplicationsDEFINE the system
Compute Application
Abstracting the Hardware
APP BAPP A APP C
VM Manager
COMPUTENETWORK
Abstracting the Datacenter
STORAGE
Application A Application B
Resource Pool
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Foundations to SDI
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Flexible
Resource Pools NETWORK STORAGE SERVER
2Intelligent
Orchestration ORCHESTRATION SOFWARE
Cloud Services &
Applications3
Power Performance ThermalsSecurity Utilization
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Trust
Performance
Public
Application Workloads & Data
Private
Physical and virtualized machine management
Running Enterprise Workloads in the Cloud
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Enterprise Workloads Require Service Assurance
CPU IOPS Memory Memory b/w CPU cache Instruction set
Capability Capacity Consumption Availability Resilience
DATA REGULATIONS
LEGACY
WORKLOADS
Telemetry is hiddenCOMPLIANCE
Is my workload running on trusted
infrastructure?
How do I avoid noisy neighbors?
Will my workload get
expected compute cycles?
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Service Assurance for Enterprise Workloads
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Policy based automationDynamic provisioning and service assurance
Intel® DCM: Service Assurance Administrator
A utility suite of software to enhance an Open Stack cloud infrastructure delivering efficiency, consistency, and trust
Comprised of• Agents deployed on each compute node that collect and report key
metrics on the node’s trust level and performance• SAM controller to optimize workload placement using the deep
platform telemetry from the agents• Scheduler plug in extends the capabilities of Nova by extending the
flavor definitions to specify service level objectives
New: Intel® DCM: Service Assurance Administrator v1.0
Compatible with Openstack 2013.1 and 2013.2 (Grizzly and Havana releases), 2014.1 (Ice House) in the next release
*Other names and brands may be claimed as the property of others.
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IoT: Become Smart – Sense, Predict, Act
Open, “Smart”, Secure, End to End solutions with a focus on Industrial, Transportation and Smart Cities
Imperative #2:
End-to-end Intelligence and Analytics
• Insights and predictions drive "new economy" services (industrial, transportation, smart cities)
• Secure data transfer
• Safe and optimal use of resources
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Gateways and Solution Alliance
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Analytics: Data is the New CurrencyImperative #3:
Enable an Open, Interoperable Analytics Infrastructure and Data Platform
Breakthru Innovations and Discoveries• Real-time insights • Structured and Unstructured Data• Scalable systems on demand• High Performance & Data Intensive• Affordable
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Big Opportunity: Extract value from data
x =
THINGS DATA VALUE
Revenue Growth
Cost Savings
Margin Gain
50 Billion 35 ZB
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Big Picture: Datacenter Inflection
Cluster to CloudASIC to IA/Fabric
3Big Data4
Physical to VirtualSW-only to HW-assisted2
2010 2011 2012 2013
Public
Private
2008 2009 2010 2011 2012 2013
Virtualized
Nonvirtualized
RISC to IAUNIX to Linux
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Linux/x86 Units
UNIX/RISC units
2000 20132001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
Intel Confidential — NDA ONLY
“In 2000 Intel saw Linux coming & invested in heavily in Red Hat; in 2005 we saw virtualization happening and invested in VMware; in 2008 we started investing heavily in hyper-scale computing.
We think big data & Hadoop will dwarf all of them.”
Diane Bryant, SVP & GM
Data Center Group, Intel
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Faster Insights, Better Security, Less Complexity
• Maintain an open horizontal platform for big data
• Continue to enhance Apache Hadoop and related projects
Accelerate innovation via open source software
• Optimize performance across compute, storage, & network
• Ensure platform security, enhanced by hardware
Enable CDH to run best on IA
• Establish usage models and industry standard benchmarks
• Develop reference architectures and industry-wide solutions
Foster evolution of big data ecosystem
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Security: Trust at the Heart of Your Brand IdentityImperative #4:
Guard against Fraud, IP Loss & Privacy Threats
• Headline news – Target, South Korea
• Big scale attacks, Crime-as-a-service, Cyber warfare
• Below the O/S, Ransom-ware
• >15Bn attack surfaces by 2020
Intel Security: Ubiquitous Security and Identity Protection Across ALL Our Computing Platforms
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Holistic View
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Common Security Standards & Broad Industry Collaboration
Hardware-enhanced security + software & services key to achieve mission
Secure Cloud Data CentersInfrastructure & data protection,
audit/compliance
Secure the DevicesIdentity & data protectionSecure the Connections
Apps, data, traffic
Intel® VT, Intel® TXT, Intel® AES-NIMcAfee MOVE Anti-Virus
McAfee Application & Change Control
McAfee Cloud Security Platform
McAfee ePO
McAfee GTI
McAfee NS Series
Intel Expressway Appliances
Intel® Identity Protection Technology
McAfee Identity ManagerMcAfee Deep Defender
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Re-Imagine the Data Center
Become Smart –Sense, Predict, Act
Trust and Security
Data –Storage, Analytics
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