integrating social media and mobile marketing programs

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Integrating Social Media and Mobile Marketing Programs Paul Redfern, Director of Web Communications Gettysburg College Matt Fedde, Associate Director of Annual Giving St. Olaf College Hear how Gettysburg and St. Olaf Colleges are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?

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A presentation at the July 2010 STAFF conference. Hear how Gettysburg and St. Olaf Colleges are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?

TRANSCRIPT

  • 1. Integrating Social Media and Mobile Marketing Programs
    Paul Redfern, Director of Web CommunicationsGettysburg CollegeMatt Fedde, Associate Director of Annual GivingSt. Olaf College
    Hear how Gettysburg and St. Olaf Collegesare using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?

2. Today
Introductions
Hashtag - #staff10
Gettysburg College
St. Olaf College
Discussion/Questions
3. You
What do you want to get out of today?
Why are you here?
What is one question you would like an answer to?
4. 5. What is Social Media?
Web 2.0 and social media are really not about technology. It has everything to do with communication, specifically a new communications approach and a new media mix.
6. Why Bother?

  • Five of the 10 online sites are social media sites.

7. Social Networking has recently replace Porno as the leading online search. 8. Individuals ages 14-24 are online an average of 22 times per day, changing, checking and searching their social media networks. 9. Social media is where Gen Y (11-31) and increasingly Gen X (32-44) turn to first for information and interaction. 10. The number of small businesses using social media has more than quadrupled since 2009 (thats only 3 months ago!). 11. 65% of news media use social media as a source for leads and information.