integrating folksonomies with traditional metadata
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TRANSCRIPT
Thomas Vander Wal - InfoCloud Solutions, Inc.15 November 2010
Taxonomy Bootcamp - Washington, DC
Integrating Folksonomies With Traditional Metadata
One View...
Workshop Orientation
Low use can have high value
Validation
Identify Gaps
Fill Gaps
How?
InfoCloud Solutions, Inc. - 2010
The “F” Word
InfoCloud Solutions, Inc. - 2010
Folksonomy
InfoCloud Solutions, Inc. - 2010
❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval
❖ The tagging is usually done in a social environment (shared and open to others)
❖ The act of tagging is done by the person consuming the information
Folksonomy: Definition
InfoCloud Solutions, Inc. - 2010
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object.
Folksonomy: Value
The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning
People are not so much categorizing, as providing a means to connect items(placing hooks) to provide their meaning in their own understanding.
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
VocabularyDefinition
Folksonomy Triad
InfoCloud Solutions, Inc. - 2007
The “F” Word
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
InfoCloud Solutions, Inc. - 2010
Taxonomy Folksonomy
Business Employees
Object
Taxonomy vs. Folksonomy
InfoCloud Solutions, Inc. - 2010
Taxonomy Folksonomy
Taxonomy & Folksonomy
InfoCloud Solutions, Inc. - 2010
70% of Folksonomy tag terms not in Taxonomy
J. Trant regarding Steve.museum
InfoCloud Solutions, Inc. - 2010
Compensating
Taxonomy Folksonomy+ Structure - Messy+ Efficiency - Difficult Findability+ Solid foundation - Slow to emerge- Resource intensive + Relatively inexpensive
- Not emergent + Emergent by nature- Difficult to validate + Continual validation
InfoCloud Solutions, Inc. 2010
Terms Around an Object
Taxonomy Folksonomy
- Ball- Sphere- Blue- #A6437
- Ball (89)- Circle (63)- Blue (23)- Orb (11)- Sphere (6)- Gradient (3)- ToBuy (3)- Darkblue (2)- Round (2)- … 26 more
InfoCloud Solutions, Inc. - 2010
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Value inSynonyms &Unique views
InfoCloud Solutions, Inc. - 2010
Part #A6473 Terms
0
22.5
45.0
67.5
90.0
A6473
Distribution of TermsValidate
taxonomyor add totaxonomy Interest
& watch
Azure
InfoCloud Solutions, Inc. - 2010
❖ Their OWN use/value first❖ Add Perspective/Context
❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors
❖ Refindability❖ Aggregation of information❖ Task-based aggregation
❖ State Interest❖ Sociality
Reasons People Tag
Where is it?
Social Bookmarking
Social Software Applications
SearchSearch
Mainstream Enterprise Tools
Context
InfoCloud Solutions, Inc. - 2007
The “F” Word
Metadata
Core Elements
•Object
• Tag
• Identity
Ancillary Metadata
• Date Added (last modified)
• What Service
• Corpus of tags (co-occurrence)
• Who else tagged
• Role: Publisher / Authority / End user
InfoCloud Solutions, Inc. - 2010
1, 1, 2, 2 ?
Design
= Software Design
= Visual Design
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
VocabularyDefinition
Device/Service Context
Context1
InfoCloud Solutions, Inc. - 2010
Object Identity
Metadata
Interest
VocabularyDefinition
Device/Service Context
Context2
Disambiguation
• Spelling
• Tagging Conventions
• Multi-word tag terms
• Mashed-up
• Word delimiters ( _ . - )
Lack of Use From:
• Inconsistent and/or poor interface
• Lack of familiarity
• Personal use value missing
The 4 rings of enterprise social tools
Tools
Enterprise Social Tool: Components for Success
Tools Interface /
Ease of Use
Enterprise Social Tool: Components for Success Capabilities
Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
Tools Interface /
Ease of Use
Encouraging Use
Sociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &Business Needs
Enterprise Social Tool: Components for Success
Moving to Taxonomy
Validation
Identifying Gaps
Filling Gaps
Automate Check
• Validate in taxonomy
• Ensure same understanding
• Identify co-occurrence of other terms
Term Not in Taxonomy
• Useful term easy review
• Repetitive use
• Term in objects or links to objects
• Term in related objects
• Synonym
Term Not in Taxonomy
• Human examination
• Some repetitive use
• Who / Group / Role
• Cyclical
• Other occurrences of the term
Metadata Structures
• Microformats
• XRD / XRI - iTags
• Common Tag Format
Pulling it all Together
InfoCloud Solutions, Inc. - 2010
URL: http://infocloudsolutions.comE-mail: [email protected]: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud