integrating blog with small business website - workshop presentation

31
Business Bloggging : What, Why & How?

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Here is the presentation on Small Business Blog Strategy. I created this presentation for Reseller club hosting summit 2013, at Hyatt Gurgaon. For more details, check out my blog: http://www.ShoutMeLoud.com

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Page 1: Integrating Blog With Small Business Website - WorkShop Presentation

Business Bloggging : What, Why & How?

Page 2: Integrating Blog With Small Business Website - WorkShop Presentation

Harsh Agrawal

Engineer by Education

Professional Blogger Online Since 1986

Page 3: Integrating Blog With Small Business Website - WorkShop Presentation

What New Online BusinessesAre Doing?

Page 4: Integrating Blog With Small Business Website - WorkShop Presentation

Why You Need A Blog?

Page 5: Integrating Blog With Small Business Website - WorkShop Presentation

Brand Awareness

Page 6: Integrating Blog With Small Business Website - WorkShop Presentation

Search Engine Benefits

Page 7: Integrating Blog With Small Business Website - WorkShop Presentation

Social Media++

Page 8: Integrating Blog With Small Business Website - WorkShop Presentation

Authority

Page 9: Integrating Blog With Small Business Website - WorkShop Presentation

Engage with Money

Page 10: Integrating Blog With Small Business Website - WorkShop Presentation

$ $ $

Page 11: Integrating Blog With Small Business Website - WorkShop Presentation

How

Page 12: Integrating Blog With Small Business Website - WorkShop Presentation

SET GOALS

Page 13: Integrating Blog With Small Business Website - WorkShop Presentation

Which Blogging Platform?

Page 14: Integrating Blog With Small Business Website - WorkShop Presentation

Blog Design

Page 15: Integrating Blog With Small Business Website - WorkShop Presentation

Subscription Box

Page 16: Integrating Blog With Small Business Website - WorkShop Presentation

Content Planning

Page 17: Integrating Blog With Small Business Website - WorkShop Presentation

Who are The Target?

Page 18: Integrating Blog With Small Business Website - WorkShop Presentation

What Problem Your Product Solve?

Page 19: Integrating Blog With Small Business Website - WorkShop Presentation
Page 20: Integrating Blog With Small Business Website - WorkShop Presentation

Decide Categories

Company/Product Announcement Category 1 Category 2 Category 3 Category 4 Interviews How to (Use your Product)

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SEMRUSH

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Type Of Content

Viral Content/Round-up (Top 100 Blogs in your Niche)

Your Visions/Announcements/Company culture

Interview Industry leads Case-studies Tutorials/guides Create Need/provide solution Videos

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Anatomy Of Good Content

Page 24: Integrating Blog With Small Business Website - WorkShop Presentation

Where To Get Content

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Outsource

Page 26: Integrating Blog With Small Business Website - WorkShop Presentation

Important Things

Maintain A Schedule Consistency Call To action Author Bio SEO

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Important Ranking Factor

Content Quality (LSI Keywords, Readability, Length)

Social signals Page loading time Google Authorship Site Authority & Score

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Thank You!

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Connect @denharsh

Www.ShoutMeLoud.com Twitter @denharsh Facebook @denharsh Google: @denharsh

Page 30: Integrating Blog With Small Business Website - WorkShop Presentation

Discussion Time

Page 31: Integrating Blog With Small Business Website - WorkShop Presentation