integrated vs interactive marketing communications
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What does the “i” stand for?
Integrated
Marketing
Communications
and Interactive
Marketing
Communications
definedJune 12, 2013
Lindsey Fair
Download slides (with notes) at www.lindseyfair.ca
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Integrated Marketing Communications
The coordination of various forms of marketing communications into a unified program that maximizes impact on consumers and other types of customers.
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Integrated looks like this..
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Why Integration? 7 reasons..
The main reason? Because of this.
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Interactive Marketing Communications
monologue vs dialogue
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integrated media
interactive messaging