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9/2/2013 – strictly confidential, confidential, internal, public – 1
INTEGRATED PUBLIC TRANSPORT AS
ENABLER FOR SUSTAINABLE ECONOMIC GROWTH. . September 4TH 2013, Midrand, SA
02.09.2013
AGENDA.
1 CHALLENGES & FRAME CONDITIONS
2 INTERESTS & PLAYERS
3 CORE PROCESSES & ICT SOLUTIONS
4 TRANSPORT OPERATION & INFORMATION
5 TICKETING & BILLING
6 Summary & RECOMMENDATION
02.09.2013 2
T-Systems delivers ICT solutions for major corporations and public-sector
organizations worldwide.
The Telekom subsidiaries provide products and services for the fixed network, mobile communications, IPTV, online and cloud services in
Europe.
T-Mobile offers cell-phone solutions in the Netherlands, Austria, the Czech Republic, and the USA.
DEUTSCHE TELEKOM Partner for connected life and work
April 2013 T-Systems International GmbH 3
T-Systems T-Mobile Telekom
T-Systems Becoming the leading ICT provider – through expertise and growth
April 2013 T-Systems International GmbH 4
debis
Deutsche Telekom
FOUNDATION T-SYSTEMS DPWN
European Patent Office
Airbus
Vorwerk
GEOS Allianz AGIS
KB Graubünden Aeroporti di Roma
Gedas
DCVD Orange NL
Old Mutual Group
Shell Intl. H&S
Aurum BP TUI
Arivia Philips
Sasol
E.ON
Everything Everywhere
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Prebytarian
BHF Bank BAT T-Systems:
T-Systems was founded by two strong partners.
Goal: Deliver one-stop, best-in-class ICT
solutions
Extensive industry- and company-specific
expertise due to taking on employees from a
variety of organizations
T-Systems – what we offer
April 2013 T-Systems International GmbH 5
A cloud-computing pioneer
ICT expertise Industry-specific expertise
Expert advice for market leaders across a wide range of industries
#1 in EMEA in the manufacturing industry
#1 in Germany in the transport sector
#1 in Germany in the public sector
Integration of IT and telecommuni-cations: ICT delivery management, end-to-end monitoring, processes
in line with SLAs and ITIL
Customer-specific pricing models, e.g. price per desktop, LAN port
Dynamic services with flexible up and down scaling
#1 on the ICT market (Germany)
#2 for project services on the German market
T-Systems has been delivering solutions via dynamic platforms
since 2005.
Approx. 20 000 live cloud systems around the world
Over 300 000 users at numerous customer organizations leverage T-Systems Dynamic Services for
Collaboration offering
WHO WE ARE AND WHAT WE DO.
02.09.2013 6
Dr. Dietrich Eickelpasch
Managing Industry Consultant
Travel, Transport, Logistics
TRAVEL, TRANSPORT & LOGISTICS. T-SYSTEMS: THE MULTI-MODAL INTEGRATOR.
02.09.2013 7
FREIGHT (ROAD, RAIL, SEA) PUBLIC TRANSPORT AIR
02.09.2013 8
FREIGHT (ROAD, RAIL, SEA) PUBLIC TRANSPORT AIR
TRAVEL, TRANSPORT & LOGISTICS. T-SYSTEMS: THE MULTI-MODAL INTEGRATOR.
9
PUBLIC TRANSPORT. MOTIVATION AND FRAME CONDITIONS.
Urbanization 2020: 60% live in cities
Growth + economics quickly leads to ++ demand for transportation
Quality available modes of PT are over-
crowded, inconvenient and unsafe Lack of investment Infrastructure and assets are
expensive
Aging 2050: 60% >60 years
FRAME CONDITIONS
MOTIVATION
Multi-player eco system functional/regional/competing Resistance to change
vested interests Sustainability
T&T only industry with rising emission
02.09.2013
Reliable and affordable Public Transport for all to improve economics and quality of life.
coverage frequency capacity
PUBLIC TRANSPORT. INTEREST AND CHALLENGES OF THE PLAYERS.
COMUTERS &PASSENGERS
02.09.2013 10
OPERATORS
AUTHORITIES
UITP: Union International des Transport Public
Improve image
Connect rural areas
Slow down urbanization
Improve quality of transport
Safety, reliability, convenience
Improve quality of service Information and ticketing
Profitable growth Increase efficiency
Enable integrated Mobility Seamless inter-modal travel
Provide competitive environment
Promoting innovation and quality
Modal shift Pull motorist out of the cars
PUBLIC TRANSPORT. CORE PROCESSES AND ICT SOLUTIONS.
02.09.2013 11
TICKETING & BILLING
CRM Channel Management
Billing/Revenue Management
Automatic Vehicle Location & Control
Dynamic Passenger Information
Safety & Service Center
Radio Control Dispatching
Ticketing
CO
RE
PR
OC
ES
SE
S
IC
T
VE
RT
ICA
LS
ICT
H
OR
IZO
NTA
LS
Mobile Enterprise Services
Hosting Services
Virtual Private Networks
Access & Voice Services
Managed Workplace Services
TRANSPORT OPERATIONS & INFORMATION
TRANSPORT OPERATIONS & INFORMATION. WHAT IT IS, DOES, MEANS.
02.09.2013 12
DYNAMIC PASSENGER INFORMATION
RADIO CONTROL DISPATCHING
AUTOMATED VEHICLE LOCATION AND CONTROL
SAFETY & SERVICE CENTRE
TRANSPORT OPERATIONS & INFORMATION. WHAT IT IS, DOES, MEANS.
02.09.2013 13
DYNAMIC PASSENGER INFORMATION
RADIO CONTROL DISPATCHING
AUTOMATED VEHICLE LOCATION AND CONTROL
SAFETY & SERVICE CENTRE
Vehicle location
Schedule/actual comparison
Ensure connections
Irregs management
MAIN FUNCTION
Distribute
departure times
announcements
MAIN FUNCTION
Take&Act on emergency calls
PA, CCTV
Monitor assets (ticket machines, escalators)
MAIN FUNCTION
Distribute information (data, voice) by incident and function
MAIN FUNCTION
TRANSPORT OPERATIONS & INFORMATION. WHAT IT IS, DOES, MEANS.
02.09.2013 14
DYNAMIC PASSENGER INFORMATION
RADIO CONTROL DISPATCHING
AUTOMATED VEHICLE LOCATION AND CONTROL
SAFETY & SERVICE CENTRE
OUTCOME
Reliability
Punctuality and assured connections
Passenger satisfaction & image
Quality documentation
Basis for optimization
OUTCOME
Confidence
Passenger satisfaction & image
OUTCOME
Gain in safety
Efficient asset management
OUTCOME Staff productivity
Employee satisfaction
TRANSPORT OPERATIONS & INFORMATION. HOW TO SCOPE AND SET-UP?
02.09.2013 15
App
licat
ion
serv
ices
Communic. services
Network services
VPN Voice & data
services Voice over
IP Video over
IP Security
Mobile Portal
TETRA GSM/GPRS/
EDGE UMTS W-LAN DAB
LAN/ WAN
PABX
Vehicle Location & Control Automated and Advanced
Vehicle Location & Control Basic
Dynamic passenger information generation
Interfaces/Standards
Displays
Dispatcher MMI Stop functions (video, audio)
Dispatching Manual mgmt. of transfer
connections
Documentation
Automatic management of transfer connections
On demand transport
Reports & statistics
On demand trans. control center
Radio dispatcher
On board unit
Traffic light prioritization
Data management
Schedule/actual comparison (radio unit, rights, data storage, etc.)
Web App/SMS
Dynamic Services
TRANSPORT OPERATIONS & INFORMATION. DEVELOPMENT STAGES OF PT AND IT-FUNCTIONALITY.
02.09.2013 16
Trunked Radio
Public Transport
Basic lines
Hub/spoke extention
Periferal branching
Inter-city commuting long-distance integration
Integration of parking, rental bikes & cars
Connecting rural areas
IT -Functionality
Dynamic passenger information
Stop functions (video, audio)
On demand transport
Radio dispatcher
On board unit Traffic light prioritization
Schedule/actual comparison
App/SMS
Automated management of connections
SMART CITIES
INTEGRATED AND SEAMLESS PUBLIC TRANSPORT
TRANSPORT OPERATIONS & INFORMATION. DEVELOPMENT OF PT AND IT-FUNCTIONALITY.
02.09.2013 17
Scale:
# lines
# vehicles
# passengers, pkm
Complexity:
# frequency
# nodes
# modes integrated
time
Sca
le &
com
ple
xity
TRANSPORT OPERATIONS & INFORMATION. PARADIGM SHIFT IN FRAMECONDITIONS.
Traditional conditions
Requirements based on status quo
Large investments , subsidized by government
Dedicated (closed) system at each operator
HW and assets dominated
Focus on urban areas only
IT operation at transport operator
Future conditions
Requirements roadmap
Cost pressure, lack of investment funds
Interoperability of systems
Architecture & integration becomes key
Including rural areas
Increase efficiency at IT operation
TRANSPORT OPERATIONS & INFORMATION. MODERN SOLUTION REQUIREMENTS.
Future Project Characteristics
Open architecture
Industry standards (interfaces)
Common technology/standards (SW, HW)
Modular and hybrid elements
Scalable
Long-term general contractor responsibility
Safeguard taken investments
Leverage synergies
Easy to maintain
Low operation cost, high availability
Proven HW and assets
Efficient implementation of HW and assets
TRANSPORT OPERATIONS & INFORMATION. MODERN SOLUTION REQUIREMENTS.
Future Project Characteristics
02.09.2013 20
T-Systems
Open architecture
Industry standards (interfaces)
Common technology/standards (SW, HW)
Modular and hybrid elements
Scalable
Long-term general contractor responsibility
Safeguard taken investments
Leverage synergies
Easy to maintain
Low operation cost, high availability
Proven HW and assets
Efficient implementation of HW and assets
HW and assets installation
HW and assets
SW licencs
System integration
Project Management
0%
20%
40%
60%
80%
100%
Share of project volume
City Inhabitants Buying
syndicate Transportation
company Revenue
[m] Employee
Light rail transit
Busses Passengers
p.a. [m]
Kilometres travelled p.a. [m]
Stops
Dortmund 580,959 2011 100.5 € 1,921 118 168 134.0 20.4 2,006
Bochum 374,976 2011 172.0 € 2,244 132 266 143.4 25.3 1,282
Herne 164,244 2011 16.9 € 276 71 19.7 3.8 562
1,120,179 289.4 € 4,441 250 505 297.1 49.5 3,850
PROJECT REFERENCE: KÖR. REGION, PARTIES INVOLVED, FACTS AND FIGURES.
02.09.2013 21
Transport association
16 cities
7 counties
7,300 km²
> 8 Mill. inhabitants
02.09.2013 22
Figures:
1 central computer centre (hot-stand-by)
3 control centres with 21 workstations + 10 mobile
545 buses, 56 trams
59 DPI-displays and 71 DPI-pillars
Go live 2009
Benefits on business-side:
Improved transport quality and efficiency
Gain in customer satisfaction
Staff efficiency by task sharing/bundling
Benefits on ICT-side: (all of a shared platform)
Low operational cost
High availability
Easy scalability
Workstations
LAN/WAN Central computer
centre
WLAN
WLAN
Depot
PROJECT REFERENCE: KÖR. PROJECT SCOPE AND BENEFITS.
Automatic Vehicle Location & Control
Dynamic Passenger-Information
Safety & Service Center
Radio control dispatching
Design Development Test Delivery
Project management Planning Design Development
GENERAL CONTRACTOR
02.09.2013 23
IVU, init, Rohde&Schwarz, LUMINO, Mocotec, 3DGeo, BOGESTRA, electronic Carls, Cloeren, Dokom, DSW21, FMN, GSP, Hamann Mediatec, HCR, Guntermann&Drunk, Horsch, Maßen&Schmitz, ORACLE, Rittal, Sepura, SUN, Teltronic, TET
Test Delivery Integration Installation
Rollout
Complete System
TURN-KEY SOLUTION
SUB SYSTEMS
CONTRACT PER CUSTOMER
SUB CONTRACTS
PROJECT REFERENCE: KÖR. AN INTEGRATION & MANAGEMENT CHALLENGE.
CUSTOMERS
Obligation Acceptance test
Complete System
SUB CONTRACTORS …. (> 20)
Sub Systems
TRANSPORT OPERATION & INFORMATION. BLUE PRINT FOR FUTURE ARCHITECTURE.
GSM
Operator A
Features
Multi- tenant SW
Detailed rights-management
Dedicated control centres for operators basic/advanced
Build-in interoperability
Standard technology (HW/SW-modules, connectivity)
Shared and scalable computer centre
“Pay-as-you-transport”-billing
02.09.2013 24
Initialization
1st operator, preferably a major one
02.09.2013 24
Central computer centre
Basic
Advanced
Dynamic
Basic
Advanced
Operator B
Basic
Advanced
Benefits
Low up-front investment Maximize synergies Business model
Short time-to-market
Easy to scale (up & down)
Maximize QoS & OoI
Dynamic
GSM
TRANSPORT OPERATIONS & INFORMATION. MODERN SOLUTION REQUIREMENTS.
Future Project Characteristics
02.09.2013 25
T-Systems T-Systems Cloud
Open architecture
Industry standards (interfaces)
Common technology/standards (SW, HW)
Modular and hybrid elements
Scalable
Long-term general contractor responsibility
Safeguard taken investments
Leverage synergies
Easy to maintain
Low operation cost, high availability
Proven HW and assets
Efficient implementation of HW and assets
PUBLIC TRANSPORT. CORE PROCESSES AND ICT SOLUTIONS.
02.09.2013 26
TICKETING & BILLING
CRM Channel Management
Billing/Revenue Management
Automatic Vehicle Location & Control
Dynamic Passenger Information
Saftey & Service Center
Radio Control Dispatching
Ticketing
CO
RE
PR
OC
ES
SE
S
IC
T
SO
LUT
ION
S
IC
T
SE
RV
ICE
S
Mobile Enterprise Services
Hosting Services
Virtual Private Networks
Access & Voice Services
Managed Workplace Services
TRANSPORT OPERATIONS & INFORMATION
Objectives/Result
TICKETING & BILLING. PARADIGM SHIFT IN IT ARCHITECTURE.
Simple, rigid tariffs (km- or zone-based)
Inconsistent, unbalanced prices
Proprietary, grown systems (“Kurs 90”)
Expensive to maintain
Slow to adopt to new requirements
Existing System Characteristics Changing Frame Conditions
Increasing complexity by cross-boarder/multi-modal travel, multi operators Customer demand for competitive & easy tariffs, multi-channel & user-friendly self-service Operator request for yield management, increasing self-service, short time-to-market
Future IT Architecture
Flexible, future-proof architecture => Services-orientated architecture (SOA)
Common, scalable hosting platforms (Cloud technologies, ready for SaaS business models)
Standard SW platforms and modules as far as possible
02.09.2013 27
PROJECT REFERENCE: ÖBB AND SBB. TURN-KEY RESPONSIBILITY FOR 2 OF 2 NEW TICKETING SYSTEMS IN EUROPE THIS MILLENIUM.
Project Facts ÖBB
“ticket4all” (t4a):
Replacement of old ticket sales system
Functional:
Homogeneous look and feel across all channels
Best tariff for customers across all sales channels
Basic personalized CRM
Product definition system for short time to market
Technologically:
Service-oriented architecture
Intel-based blade
Dynamic load sharing between environments.
Spread across two data centres
Low-maintenance and scalable virtualization concept
Methodological / approach:
Mixed teams - ÖBB / T-Systems
Agile Requirements Engineering
Similar Project with SBB
Replacement of old ticket sales system
Integrated fare system for Long distance, regional and urban transportation up to ski-lifts
Contacts for realization closed January 2013
02.09.2013 28
ÖBB: Austrian Federal Railways, SBB: Swiss Federal Railways *Scope: Europe, this millennium
PUBLIC TRANSPORT MANAGEMENT. SUMMARY AND RECOMMENDATION.
Transport Operations Systems are a “must have”
to increase efficiency and quality
Skip closed systems to stay flexible and
safeguard investments
Go for shared platforms &
standard components to leverage synergies at ICT
Multi-channel is mandatory
Push self-service to ensure coverage & usability
Personalized CRM gives PT private touch
Balance interest among stakeholders
to pull together
One general contractor to manage & integrate multiple
suppliers with turn-key responsibility
Multi-tenant SW for consequent ICT sharing
SOA architecture to ensure future-proof
Clear business model to ensure goals and success
02.09.2013 29
THANK YOU!
Dr. Dietrich Eickelpasch
Managing Industry Consultant Travel, Transport, Logistics
+49.171.5663436
Marleze van Loggerenberg
Head of SI Sales Travel, Transport, Logistics
082.8880763