integrated product placement angelic lara and kim pendergrass 2012
TRANSCRIPT
![Page 1: Integrated Product Placement Angelic Lara and Kim Pendergrass 2012](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649e375503460f94b268d8/html5/thumbnails/1.jpg)
Integrated Product PlacementAngelic Lara and Kim
Pendergrass 2012
![Page 2: Integrated Product Placement Angelic Lara and Kim Pendergrass 2012](https://reader036.vdocuments.us/reader036/viewer/2022082407/56649e375503460f94b268d8/html5/thumbnails/2.jpg)
Apple products were in MORE
THAN 40% of top movies last year
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Why Product Placement?
The New Norm
Fewer people watch TV
advertisements
Social media chatter is
driving more purchasing
decisions
Less intrusive than
traditional advertisements
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Hollywood / Business Relationship
Symbiotic Relationships
Hollywood needs companies
to help promote films and
series
Companies use the “soft sell”
influence through association
Products on loan
Oprah’s booklist – 16 of the
46 jumped to bestsellers
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Apple’s Strategy
Does not pay for product placement
Discussed or shown 891 times on TV in 2011
Appeared in 40% of movies that topped offices
1990’s marketing strategy change: Free devices to the film industry
1997 logo flip Mission Impossible featured
8 minutes of screen time
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Modern Family
It’s all about the products:
Toyota, Audi and Target
Turns down 90% of offers
Products are made key parts of the
storyline
Toyota recalls – 16 appearances in 2009
Realism – Integrated into there daily
lives
Every second is worth $8,300
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Sources
http://www.businessweek.com/articles/2012-05-10/apple-the-other-cult-in-hollywood
http://www.ehow.com/info_7830015_importance-product-placement-marketing-strategy.html
http://www.businessinsider.com/why-modern-family-still-drives-toyota-2010-3
http://adage.com/article/mediaworks/brands-products-modern-family-make/232271/