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Page 1: Integrated Online and Offline and Upgraded Business
Page 2: Integrated Online and Offline and Upgraded Business

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Integrated Online and Offline and Upgraded Business Opportunities in ExhibitionsThe Giftionery & Culture Creative, Taipei 2021 starts afresh with innovative exhibitions of new aesthetics,

new life, new concepts. It brings together gifts, stationery, housewares, and other diversified products and

creates a new stage to enhance the quality of the exhibition and the characteristics of the exhibits. Also,

pre-show press conferences, online procurement meetings, live tours, and cultural and creative salons

are launched to help exhibitors expand domestic and overseas business opportunities, and increase the

activities and growth of the gift market in Taiwan.

To facilitate continuous connections between domestic and international buyers and exhibitors, an online

exhibition will be launched this year simultaneously with the physical exhibition, integrating the images

of the physical exhibits with a virtual showroom and providing online messaging and video conference

functions. It also provides integrated marketing and data analysis as well as exhibition services with virtual

integration to help exhibitors go beyond national boundaries, market their products in both domestic and

overseas markets, and enhance the online/offline digital business opportunities in the exhibition.

WHY Giftionery & Culture Creative Taipei, Online?

Benefits of Online ExhibitionProcurement across the globe beyond national boundaries without missing business opportunitiesSimultaneous online and offline exhibitions across regions and time zones facilitate 24-hour uninterrupted

connections with domestic and international buyers.

O2O integration marketing and promotion maximize brand exposureDiverse range of digital marketing and online activities for continuous exposure of brands over one month.

New technologies for exhibition venues and futuristic exhibition halls360-degree product catalog, 720-degree product catalog, and embedded videos maximize product

display effects.

Rapid communication with buyers through online meetingsMessage discussions, meeting reservations, and video conferences provide convenient and rapid

connections with buyers.

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InsightsMarketing

● Company Introduction

● Product Display● "Digital Corner" in

the Exhibition

● Schedule a meeting

● Text Message● One-on-one text

message● Video conference

● Interacted Visitor list

● Number of Scheduled Meetings

● Number of Messages

● Exhibitor list on Show Guide/ Website

● Advertisement on Show Guide

● Company & Products Introduction on EDM

Display Network

Online Exhibition Four Elements

Giftionery & Culture Creative Taipei, Online Schedule

Mar.30Customize your

virtual booth

Apr.22~May 21Online Show

GO LIVE!

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Giftionery & Culture Creative Taipei, OnlineLobby

Hall Entrances

Booths

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Giftionery & Culture Creative Taipei, Online Profile

Show Dates2021.4.22-5.21

OrganizerTaipei World Trade Center

Exhibits Categories

Area Exhibit

General Gifts Variety Gifts, Christmas Accessories, Gift-wrapping Supplies,

Outdoor Furniture and Supplies, Travel and Leisure Products, 3C

Products & Accessories, Electronic Gifts

Stationery & Office

Supplies

Stationery, Office Supplies, Office Equipment, Writing Equipment,

Book & Magazine, Assistive Device for Education

Printing & Packaging Image Service, Printing/Packing Design, Equipment & Service

Creative Design &

Brand Licensing

Design Products, Creative Handcrafts, Licensees / Manufacturers,

Licensors / Brand Owners, Licensing Agents, Professionals /

Consultants,

Rising Stars Design or Gift Startups less than 5 years old

Houseware & Beauty

Care

Home Textile, Interior Goods, Home Accessories, Kitchenware,

Bathroom Accessories, House Decorative Items, Fragrance Products,

Masks, Care Products

Souvenir & Handicraft Local Specialties, Food & Beverages, Culinary Goods, Delicacy &

Fine Taste

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Giftionery & Culture Creative Taipei,Online -Packages

Online Display

1. Virtual booth (Company name + LOGO)2. Company Information3. Product for display x 5 ( text description、Video、360 degree

category、720 degree category)

Value-added Services

1. Schedule a meeting2. Text Message3. One-on-one text message4. Video conference

Visitors Insight Report

1. Interacted Visitor list (Company name, person name, email, country)2. Number of Scheduled Meetings3. Number of Messages4.* The above is provided by the organizer *

O2O marketing services

1. Exhibitor list on Show Guide2. Exhibitor list on Website3. Advertisement on Show Guide4. Company & Products Introduction on EDM

Price USD 1,000

Supplementary OptionsItem Charge(USD)

1 Pre-show EDM: Banner 100

2 Pre-show EDM: Company & Product Introduction 200

3 Official Website: Banner Ad 500

4 Show Preview: 1/4 Page Advertisement 200

5 Facebook Post 200

6 Live Tour (For physical show exhibitors) 1,500

7 Online Show Hall Entrance Page Banner 600

8 Video Display on "Digital Corner" in the Exhibition 350

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Online Exhibition Application1. Fill out the form online: https://events.taiwantrade.com/Giftionery21enl/Enrollment/Login

Please keep your confirmation email for record.2. Registration step-by-step:

STEP 1Visit official website (https://www.giftionery.net/en/index.html), then click on ‘Application Kit’ under the‘Online Exhibition’ tab.STEP 2Every company is required to login as TAITRA member:1. Already a member: login with your account.2. Not a member yet: create new account and then login.STEP 3Start filling out the application form.STEP 4Complete the form and wait for the review and notification from the organizer to conduct the payment.

Payment Schedule and Withdrawal from Participation1. Upon accepting application, the show organizer will invoice the exhibitor for a full amount of

rental fee. 2. The rental fee already paid cannot be refunded, transferred to other shows or participant, or

credited to later events.3. Exhibitors who do not complete the payment before the invoice due date will have their

application cancelled.4. All extra banking handling charges, if any, is to be borne by applicant. Please select received

in full amount (OUR) when transferring the payment.

ContactMs. Eve Fan / Project Manager Tel: 886-2-2725-5200 ext. 2678 E-mail: [email protected]

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General Regulations for Taiwan Trade Shows Organized by Taiwan External Trade

Development CouncilRevised on April 30, 2020

1. These general regulations (“the Regulations”) are made by Taiwan External Trade Development Council (hereinafter referred to as the “Organizer”).

2. The Regulations shall cover the registration forms, exhibition manuals, and materials made for an exhibition (hereinafter referred to as the “Exhibition Materials”). The Regulations are applicable to exhibitors, joint exhibitors, and their branch companies (hereinafter referred to as the “Exhibitors”) of the exhibition.

3. After an Exhibitor completes the registration procedure, the Exhibitor is deemed to have fully read and understood the Exhibition Materials and the Regulations and agree to comply with the Regulations unconditionally. Furthermore, the Exhibitors authorize the Organizer to include the information provided by the Exhibitors in the printed and/or digital Official Directory.

4. Compliance with or violations of the Regulations regarding the Exhibitors’ behaviors during the exhibition period shall be determined, interpreted, and implemented by the Organizer. The Exhibitors shall have no objection.

5. The organizer prohibits the participation of competitive exhibitions or related exhibition organizers, including subsidiaries or agents of associated enterprises. Exhibitors who register under falsified documents or impersonate others will be ordered to stop displaying and fees confiscated once found.

6. The Organizer has the right to plan the exhibition area and the number of booths based on the types of the products exhibited, the actual registration results, and booth demand. The Organizer also has the right to determine whether to accept Exhibitors’ registrations, adjust the exhibition area and the number of booths based on the nature of the products exhibited and the Exhibitors’ past records in the Taiwan Trade Shows, or the domestic or foreign promotional activities organized by the Organizer.

7. In addition to the startup exhibition area, all booths are raw spaces without carpets and partitions. All Exhibitors must set up basic decorations, including carpets, partitions, and company name boards. Exhibitors may not display without basic decorations.

8. The Organizer shall send the Exhibition Materials and the Regulations to the Exhibitors approximately 90 days before the exhibition and publish them on the exhibition website for the Exhibitors to access and print the materials. The Exhibitors may not claim not to be bound by the Regulations for not receiving the Exhibition Materials, or are not familiar with the provisions and explanations of the Exhibition Materials, or for any other reasons whatsoever.

9. The Exhibitors shall not take exhibition items into the exhibition hall or remove exhibition items from the exhibition hall during the exhibition period, from 09:30 am to 17:30 pm daily, , except for small and light items that can be carried by a person. Additional exhibition items may be brought in from 08:30 am to 09:30 am on the first day of the exhibition or from 09:00 am to 09:30 during the exhibition period.

10. Before entering and decorating the booth, the Exhibitors shall fill out and submit the Decoration Affidavit and other related application documents, as well as apply for water and electricity within the prescribed period. If the Exhibitors’ decorations or interests are affected as a result of a failure to complete these tasks, the Exhibitors shall bear sole responsibility.

11. If Exhibitors do not permit exhibition items for photography or video recording by visitors, the Exhibitors shall display “No Photography” or “No Video Recording” signs in both Chinese and English. However, the Exhibitors shall allow journalists and contracted photographers with the PRESS badge issued by the Organizer to take photos or videos for promotional purposes.

12. The Exhibitors shall pick up badges at the area designated by the Organizer when moving in exhibition items, and badges shall be worn (one badge per exhibitor) during the exhibition period.

13. Unless otherwise specified within the Regulations, entry of visitors under the age of 12 is not allowed for safety and quality concerns.

14. Personnel designated by the Organizer shall be responsible for entrance/exit control during the exhibition period (including the move-in and move-out). However, the Exhibitors should take care of their exhibition items, decorations, and facilities, and purchase any necessary insurance and hire security guards for valuable exhibition items. If any items are lost or damaged, the Organizer shall not be held responsible.

15. The Exhibitors must obtain all relevant insurances, such as fire insurance, theft insurance, flood insurance, and public liability insurance (including additional insurance for natural disasters, such as typhoons, earthquakes, floods, heavy rains, or other natural disasters) from the periods when the exhibition items and decorations are transported to the exhibition hall, to the removal of the said items from the exhibition hall. The Organizer shall not be responsible for any losses or damage to the said items during the aforementioned period.

16. The Organizer may cancel the Exhibitors’ exhibition qualifications and eligibility or stop supplying water and electricity if the Exhibitors are found to be in any one of the following situations by the Organizer, and make no improvement after a request for improvement has been made by the Organizer. The Exhibitors shall be banned from participating in exhibitions organized by the Organizer for at least two years, and all previous exhibition records of the Exhibitors and their seniority shall be removed. If the Organizer is sued or deemed responsible for any loss or damages, the Exhibitors shall indemnify the Organizer for the expenses (including but not limited to the lawsuit and legal fees). The Exhibitors shall have no objection.(1) Use of false documents, information, or any other person’s name to participate in the exhibition.(2) Exhibition items shown on the product catalog provided for registration are different from those indicated on the registration

forms or from the physical objects.

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(3) Failure to make full payment of the exhibition fees 10 days before the start of the exhibition.(4) Refusal or withdrawal of authorization for the Organizer to use the information provided by the Exhibitors to publish the

Official Directory.(5) Bringing flammable materials, explosives, or other hazardous or banned substances into the exhibition hall.(6) The leased booth is barely decorated, has few or no exhibition items, or has no Exhibitors or on-site employees during the

exhibition period.(7) Sale, display, or advertisement of exhibition items that infringe upon the copyright of others.(8) The exhibition items or the means of displaying them are in violation of relevant laws and regulations prescribed in the Civil

Code, the Consumer Protection Act, the Fair Trade Act, the Commodity Labeling Act, the Commodity Inspection Act, and the Act Governing Food Safety and Sanitation.

(9) Exhibition items or the means of display them disrupt public order or violate codes of decency.(10) Exhibition items infringe upon the rights of a third party who provides the Organizer with supporting documents such as a

settlement agreement, the written judgment for losing the civil suit, or the written judgment for the conviction of criminal charge (whether the judgment is made or not).

(11) The signs and decorations shown in the Exhibitor’s booth are different from the information of the company in Chinese or English as provided in the registration form.

(12) The booth(s) are subleased, transferred, or used to host exhibitions under the names of companies that are not registered (including the names of sponsors, affiliate companies [parent and subsidiary companies], a branch company of the original registered company in a third region, or subsidiary companies).

(13) Exhibition items are imported from regions restricted by the government of Taiwan, or are manufactured, produced, or sold in such regions, or are contraband pursuant to the laws of Taiwan.

(14) Exhibition items do not match the theme of the exhibition.(15) Conducting retail sales in the exhibition hall.(16) Using raw booths for exhibitions.(17) Failure to apply to the Organizer in advance to set up a stage or sound system, promotional balloons, or set up structures or

decorations more than 4 meters in height.(18) Producing noises inside the exhibition hall at 85 decibels or more during the exhibition period.(19) Affecting neighboring booths or the exhibition due to a lack of pollution disposal equipment prepared by the Exhibitors

to promptly and appropriately dealt with smoke, waste gases, dust, stenches, irritant gases, organic chemical solvent contaminants, or other pollutants resulting from demonstrating or operating an exhibition item.

(20) The music, images, or related information played by the Exhibitors in public during the exhibition period infringe upon intellectual property rights.

(21) Displaying, posting, or distributing any promotional items or materials related to the exhibition items in areas other than the booths, including public facilities, aisles, or columns.

(22) Conducting promotional activities or leaving the company or personal items in public areas.(23) Third parties conduct disturbances or protests in the Exhibitors’ booth(s) or inside/outside of the exhibition hall due to private

disputes, thereby affecting the order or image of the exhibition.(24) Causing any injury, death, or financial loss to the Organizer's personnel or a third party during the exhibition period (including

the move-in and move-out) due to improper installation, operation, maintenance, or management of the facilities, objects, and exhibition items at the booth.

(25) Packing or moving out exhibition items from the exhibition hall in advance or similar behaviors.(26) Causing fires due to the design and construction of the booth and or improper use of electrical devices.(27) Leaving exhibition items or personal items in the exhibition hall after the move-out.

17. If the Exhibitors need to set up a stage or sound system, promotional balloons, or set up structures or decorations more than 4 meters in height, the Exhibitors shall apply in advance with the Organizer, and the structures or decorations may only be set up with approval from the Organizer. (Please refer to related regulations in the Exhibition Manual). Exhibitors who do not have approval from the Organizer shall immediately remove the structures or decorations once discovered by the Organizer's personnel, or carry out supplementary application procedures. The Organizer shall not be liable for any compensation.

18. After the end of the exhibition, the Exhibitors shall remove all exhibition items and personal items and clear the booth during the move-out. The Organizer shall not be responsible for the custody of the exhibition items. In the event that exhibition items or personal items are found onsite after the move-out, they shall be regarded as waste and removed by the cleaning company without notice to the exhibitor. The derived expenses shall be borne by the Exhibitor.

19. The Organizer retains the right to adjust the exhibition date and venue. In the event of natural disasters, notifiable infectious diseases, or other force majeure reasons that cause the change of exhibition date or venue, the Organizer will refund fees paid by the Exhibitors after deducting the incurred costs (including but not limited to payments that have been made to contractors and cannot be returned to the Organizer).

20. The Organizer retains the right to cancel the exhibition. In the event of natural disasters, notifiable infectious diseases or other force majeure reasons that cause the exhibition to be canceled, the Organizer will refund fees paid by the Exhibitors after deducting the incurred costs (including but not limited to payments that have been made to contractors and cannot be returned to the Organizer).

21. If any Exhibitors would like to drop out of the exhibition due to reasons not attributable to the Organizer, any payment made, including the paid deposits will not be refunded. All payments will not be refunded if Exhibitors decide to drop out of the exhibition after their booths have been allocated.

22. For matters not stipulated in the Regulations, the Organizer may amend or update the Regulations from time to time.

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Product Code

Product Code Product Name

82 Office & School Supplies

8210 Writing & Art Supplies

8220 Binding & Cutting

8230 Tapes & Glue

8240 Notebooks & Writing Pads

8250 Filing & Desk Organizers

8260 Printer Consumables

8270 Office Equipment

8280 Teaching Resourses

83 Gifts & Crafts

8305 Key Chains

8310 Trophies & Flags

8315 Photo & Picture Frames

8320 Music Box

8325 Money Boxes

8330 Greeting Cards

8335 Stickers

8340 Crafts & Decors

8345 Festive & Party Supplies

8350 Candles & Candle Holders

8355 Religious Items

834060 Painting

57 Luggage, Bags & Cases

5710 Bags & Wallets

5720 Luggages, Leisure & Sports Bags

64 Consumer Electronics

6410 Mobile Phone & Tablet PC

6420 Camera & Photo

6430 Portable Audio, Video & Accessories

6440 Home Audio, Video & Accessories

6460 Common Used Accessories

641005 Smart Wearable Device

641035 Handheld Bag & Case

641060 Mobile Phone Charms

641099 Other Mobile Phone & Tablet PC Accessories

642050 Digital Photo Frames

646035 Power Bank

646040 Handheld Charger

673525 USB Flash Drive

84 Packaging, Printing & Advertising

8420 Packaging Bags & Nets

8430 Packaging Containers

8440 Cosmetics Containers

8450 Packaging Materials

8460 Printing Materials

8470 Publication

847060 E-book

8480 Movies & Music

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78 Houseware

7810 Household Textiles

7815 Home Storage & Organization

7820 Sundries

7830 Cookware

7835 Cutlery & Kitchen Utensils

7840 Tableware

7855 Bathroom Products

7870 Umbrellas & Rain Gears

781015 Carpet

781020 Bed Sheet, Bed Spread & Pillow Case

781050 Towel

782045 Garden Supplies

77 Furniture

7710 Living Room Furniture

7720 Dining & Kitchen Room Furniture

7730 Bedroom Furniture

7740 Outdoor Furniture

7750 Office Furniture

80 Sports

8005 Sports Gear

8010 Outdoor Sports

8025 Water Sports

8030 Camping & Hiking Equipment

79 Toys, Baby & Pet Products

7910 Dolls & Stuffed Toys

7920 Friction, Radio Control & Wind-up Toys

7930 Games & Models

7940 Educational Toys

7950 Preschool & Pretend Play

7960 Balloons & Classic Toys

7970 Outdoor Toys & Structures

7990 Baby Products

7995 Pet Products

793005 Action Figure

793020 Tabletop Game

799540 Pet Toy

Others

850540 Design Services

851010 Publishing Services

8525 Education & Training

8550 Cultural, Creative & Leisure Services

855005 Cultural & Creative Services

855010 Art Performance

856025 Smart Home

54 Beauty & Personal Care

5420 Skin Care

5430 Skin Care Tools & Equipment

5440 Hair Care & Salon Equipment

5470 Perfume & Deodorant

5480 Personal Care

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