integrated online advertising
DESCRIPTION
Integrated Online Advertising. Peter Schumerth. EMAIL: [email protected] Facebook: http://www.facebook.com/pschumerth LinkedIn: http://www.linkedin.com/in/pschumerth Twitter: http://twitter.com/pschumerth iChat : pschumerth Download Presentation @ - PowerPoint PPT PresentationTRANSCRIPT
Integrated Online Integrated Online Advertising Advertising
Peter Schumerth
contact mecontact me
EMAIL: [email protected]: http://www.facebook.com/pschumerth
LinkedIn: http://www.linkedin.com/in/pschumerth
Twitter: http://twitter.com/pschumerthiChat: pschumerth
Download Presentation @http://www.conversantlife.com/cccu
alternate titlesalternate titles
The GOOD, the BAD
and the UGLY
alternate titlesalternate titles
DazedAnd
Confused
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Braveheart
we all know right?we all know right?
EmbraceThe Shift!!
outlineoutline
Creation
Location
Recommendation
Creation
creationcreation
Identify the target audienceCreate objectivesDevelop a great messageEstablish budgetsSelect your marketing mixMeasure resultsManage the process
Clarity, consistency and max impact
big point #1big point #1
Be Great!!
Location
locationlocation
location location
Search EnginesBannersRSS feedseBlasts/direct mailSocial MediaPre-roll MediaPREditorial Integration
search enginessearch engines
COST: variable ROI: highMEASURE: highBARRIERS: low
Note: most effective tool
bannersbanners
COST: medROI: lowMEASURE: lowBARRIERS: med
Note: losing its effectiveness
RSSRSS
COST: med ROI: medMEASURE: lowBARRIERS: high
Note: emerging technology
eBlast/direct maileBlast/direct mail
COST: med ROI: medMEASURE: lowBARRIERS: high
Note: higher clicks per users
pre-roll media pre-roll media (video/audio)(video/audio)
COST: high ROI: medMEASURE: lowBARRIERS: med
Note: get in the game
PRPR
COST: high ROI: highMEASURE: medBARRIERS: low
Note: still good
editorial integrationeditorial integration
COST: low ROI: highMEASURE: lowBARRIERS: low
Note: stealth marketing
social mediasocial media
COST: low ROI: highMEASURE: lowBARRIERS: low
Note: hire young talent
end of funnelend of funnel
big point #2big point #2
Be Smart!!
Recommendation
recommendationrecommendation
PackagesNegotiate everythingThink mobileThink video
grill megrill me
Thank you&
Question?