integrated multichannel fundraising
TRANSCRIPT
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- 4. Utilize Multiple channels Cross- Channel Strategy Omnichannel Experience
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- 7. Two, 12% Three, 38%Four, 29% Five, 7% Six-plus, 14%
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- 9. 25% 69% 26% 18% 58% 21% 1S T T IME DONOR LY BUNT 1 Y E A R LA P S E D IMPACT OF DATA QUALITY ON RETENTION RATE Overall No Phone Retention Rate
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- 11. 2,354 2,187 1,927 2,129 3,063 60% 63% 66% 80% 64% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% - 500 1,000 1,500 2,000 2,500 3,000 3,500 2009 2010 2011 2012 2013 5 YEAR DONOR RETENTION
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- 18. Solicitations Tue 7/01/14 Tue 6/30/15 Fall DM Renewal Mailing Fri 8/01/14 Sun 9/07/14 Fall DM Renewal Email Fri 8/08/14 Fri 8/22/14 Fall Phonathon Mon 9/08/14 Sat 11/15/14 Deans Fund Fall Renewal Thu 10/16/14 Fri 11/21/14 Calendar Year End DM Fri 11/21/14 Sat 12/27/14 Calendar Year End Email Mon 12/01/14 Mon 12/15/14 Calendar Year End Tax Email Sun 12/28/14 Sun 1/11/15 Renewal Clean Up Calling Wed 1/21/15 Sat 2/28/15 Student Renewal DM Thu 3/05/15 Fri 4/10/15 Student Renewal Email Follow Up Thu 3/12/15 Thu 3/26/15 2nd Gift and Refusal Calling Fri 4/10/15 Sun 5/10/15 Late Spring DM Renewal Appeal Wed 5/06/15 Fri 6/05/15 Late Spring Renewal Email Follow Up Wed 5/13/15 Wed 5/27/15 FYE Renewal Email Mon 6/15/15 Mon 6/29/15 FYE Last Chance Renewal Email Tue 6/30/15 Tue 6/30/15
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- 20. 56% 44% 56% 62% 70% 77% 79% 80% 80% 69% FY14 Lybunt Retention Rate (by FY13 Gift Size)
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- 22. 58% 49% 44% 43% 31% 10% 0% 10% 20% 30% 40% 50% 60% 70% More accurate decision Better business result More efficient use of resources & reduced cost ID new opportunity Faster decision None/other
- 23. SWOT Analysis Determine Goals Build Data Enrichment Plan Revamp Solicitation Plan Develop Cultivation Plan to Support Solicitation Strategy Build Stewardship Plan Based on Goals Execute Measure Results Be Dynamic
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