integrated media kit interventional practice
TRANSCRIPT
1Healio.com/Intervention
Healio.com/Intervention
ALSO INSIDE:Streamlined TAVR Goes Mainstream
CTO CornerInnovation in CTO PCI: The Pace Accelerates
5 QuestionsA Conversation with Eric R. Bates, MD
The Future of Vascular
InterventionNew technologies, growing
interest propel dramatic growth in interventional treatment
of vascular diseases.
VOL 4 • NO 5 | September/October 2015
ADVANCING INSIGHTS ON
VASCULARIntervention
CARDIACIntervention
A publication of
Cardiology
2016 I n t e g r at e DMedia Kit
new design.new opportunities.
ver.01
the most complete coverage of
Interventional PrActIce
Home
2Healio.com/Intervention
About Uspage 1 of 3
Expanding to meet the evolving needs of the intervention community.
Healio.com/Intervention
VOL 4 • NO 2March/April 2015
ALSO INSIDE:CMS Recognizes Interventional Cardiology as Official Specialty
Case ChallengesSTEMI Induced by Coronary
Artery Dilatation
Cath Lab TechniquesThe Transition from
Transfemoral to Transradial
Drug-Coated Balloons
EXPANDTreatment OptionsRecent approvals represent advance for patients with peripheral artery disease
Expanded focus Cardiology Today’s inTervenTion is advancing the Intervention specialty alongside cardiovascular research Foundation (crF). reflecting the growing number of procedures performed by the interventional practice, the publication is further expanding its vascular content, circulation and editorial board representation. For advertisers, it brings opportunities to create a deeper, more engaging connection with readers through a publication that truly understands its audience and is on the forefront of where interventional practice is heading.
Extended reachNow you can reach and engage the eNtIre U.S. interventional practice in a single publication, including:
• Interventional Cardiology• Radiology• Vascular & Interventional Radiology• Vascular Surgery
>21,970 U.S. Interventional Physicians. through our unique collaboration with the cardiovascular research Foundation (crF), Cardiology Today’s inTervenTion reaches the most comprehensive, verified list of U.S. interventional cardiologists available.
More opportunitiestake advantage of additional vascular meeting coverage. Promote your presence before, during and after conventions to reach attendees and non-attendees alike. cost-effectively drive booth traffic and follow up with prospects after meetings. Ask about bundled, custom programs with special discounts.
• Meeting highlights packages• Conference daily emails• Custom and enduring projects
NEW CIRCULATION!
3Healio.com/Intervention
Cardiology Today’s inTervenTionis the only publication with a 100% verified interventional circulation.cardiology marketers are faced with an issue: with the rapid expansion of the interventional field, how can these specialists be reached in a specific way?
We solved the problem.Using the engaging news platform of Cardiology Today and the reach of the cardiovascular research Foundation (crF), Cardiology Today’s inTervenTion was born. And now, three years later, we remain the only publication in interventional cardiology with a 100% interventional circulation.
About Uspage 2 of 3
4Healio.com/Intervention
Partner with the innovators in intervention.
Cardiovascular Research Foundation (CRF) An independent, academically focused nonprofit organization dedicated to improving the survival and quality of life for people with cardiovascular disease through research and education. Since its inception in 1991, crF has played a major role in realizing dramatic improvements in the lives of countless numbers of patients by establishing the safe use of new technologies and therapies in interventional cardiovascular medicine.
Cardiology Today’s inTervenTion is your channel to reach & engage the interventional cardiology community. No other publication does what we do – combining the authoritative news platform of Cardiology Today with the academic perspective of the cardiovascular research Foundation (crF) into one, innovative publication for interventional cardiologists.
Transcatheter Cardiovascular Therapeutics (TCT) Is the world’s largest educational meeting specializing in interventional cardiovascular medicine. For over 25 years, tct has been the center of new cutting-edge educational content, showcasing the latest advances in current therapies and clinical research. through a unique collaboration with crF, the tct attendees list has become an integral part of Cardiology Today’s inTervenTion most comprehensive, verified circulation of U.S. interventional cardiologists available.
+
About Uspage 3 of 3
Healio.com/Intervention 5
We give interventional cardiologists what they want.Distributed bi-monthly, Cardiology Today’s inTervenTion presents clinical step-by-step articles on interventional procedures. enhanced with perspective from leading experts in the specialty, each issue offers meaningful content that addresses matters most important to interventional practitioners.
Content includes:• clinical articles on interventional procedures• Innovative perspective by guest experts in the field• technique-improving features• coverage of the latest clinical trials and studies• tips and recommendations on practice management
VOL 4 • NO 4July/August 2015Healio.com/Intervention
ACUTE STROKE: A New Target for Endovascular Therapy Experience and availability make interventional cardiologists uniquely qualifi ed for acute stroke management.
ALSO INSIDE:Cath Lab Hazard: Orthopedic Injuries
Vantage PointOCT Sheds New Light on ACS
Regulatory NewsTwo New Transcatheter Heart Valves Receive FDA Approval
CTIN0715_1-5.indd 1 7/7/2015 4:05:38 PM
• Practice Management• Imaging
CardiaC/VasCularCardiaC VasCular
areas of practice covered:
• Percutaneous coronary Intervention
• chronic total Occlusion• Structural• transcatheter Aortic
Valve replacement
• Venous• cerebrovascular• Peripheral Artery• Limb Salvage• Aneurysm repair• renal
EditorialPage 1 of 2
Healio.com/Intervention 6
Deepak L. Bhatt, MD, MPH Chief Medical Editor
Cardiology Today’s inTervenTion is guided by Deepak L. Bhatt, MD, MPH, FAcc, FAHA, FScAI, FeSc, FAcP, FccP, chief of cardiology at VA Boston Healthcare System; Director, Integrated Interventional cardiovascular Program, Brigham and Women's Hospital & VA Boston Healthcare System; Senior Investigator, tIMI Study Group; and Associate Professor of Medicine, Harvard Medical School, University Medical center.
Roxana Mehran, MDAssociate Medical Editor
roxana Mehran, MD, FAcc, FAcP, FccP, FeSc, FAHA, FScAI is Professor of Medicine at Mount Sinai School of Medicine; Director of Interventional cardiovascular research and clinical trials at the Zena and Michael A. Wiener cardiovascular Institute; and chief Scientific Officer of the clinical trial center at the cardiovascular research Foundation. She was previously Associate Professor of Medicine and Director of Outcomes research, Data coordination and Analysis at the center for Interventional Vascular therapy, columbia University Medical center.
Meet our active and engaged Editorial BoardUncovering trends, giving perspective, providing guidance in every issue
Editorial Board MembersAlexandre Abizaid, MD Amjad AlMahameed, MD, MPH Dominick J. Angiolillo, MD, PhD Gary M. Ansel, MD David Antoniucci, MD Steven r. Bailey, MDFaisal G. Bakaeen, MDSubhash Banerjee, MDeric r. Bates, MD Anthony Bavry, MD, MPH Peter c. Block, MD William e. Boden, MDemmanouil S. Brilakis, MD, PhDNicolas A.F. chronos, MD David J. cohen, MD robert S. Dieter, MDDavid P. Faxon, MDted Feldman, MD Fausto Feres, MD, PhD James A. Goldstein, MD
Paul A. Gurbel, MD christian Hamm, MD Howard c. Herrmann, MD Yong Huo, MDMichael r. Jaff, DOIk-Kyung Jang, MD, PhD Saibal Kar, MDAdnan Kastrati, MD Dean J. Kereiakes, MD Morton J. Kern, MD Scott Kinlay, MBBS, PhDAjay Kirtane, MD, SMLloyd W. Klein, MD John r. Laird, MD Michael J. Mack, MDrajendra Makkar, MD Steven Marso, MD Shamir Mehta, MD Gary S. Mintz, MD David J. Moliterno, MD Gilles Montalescot, MD, PhD
Jeffrey W. Moses, MD Aravinda Nanjundappa, MDWilliam O’Neill, MDIgor F. Palacios, MD Seung-Jung Park, MD, PhD carl J. Pepine, MDDuane Pinto, MD Matthew Price, MD Sunil V. rao, MD charanjit S. rihal, MD Kenneth rosenfield, MD Ashok Seth, MD Samin K. Sharma, MDMehdi H. Shishehbor, DO P. Gabriel Steg, MD Gregg W. Stone, MD e. Murat tuzcu, MD renu Virmani, MD christopher J. White, MDMark Wholey, MDMarco A. Zenati, MD
Members of our editorial Board are affiliated with the leading associations committed to advancing the field in cardiac and vascular intervention.
EditorialPage 2 of 2
7Healio.com/Intervention
CIRCULATION:through our unique collaboration between Cardiology Today and the cardiovascular research Foundation (crF), Cardiology Today’s inTervenTion reaches the most comprehensive list of interventional cardiologists available.
In addition, Interventional Specialists have been identified through board certification and by performing interventional and stent procedures (based on IcD-9 and cPt data).
Cardiology Today’s inTervenTion reaches the largest audience of U.S. interventional cardiologists in one publication in a single, economical media buy.
The right audience.
7
Your marketing message can be seen by 21,970 interventional cardiologists, radiologists, cath lab technicians, and other health care professionals with a special interest in the field of interventional cardiology. With a 100% verified circulation, your marketing reaches who you want and isn’t
wasted on those you don’t need.
Circulation
Our audience includes:
TCT Attendees 6,387
U.S. Interventional Physicians and Allied Health Professionals
Cardiac Intervention 9,900
Interventional cardiology
cardiovascular Disease
cardiac electrophysiology
Internal Medicine
Vascular Intervention 5,683
endovascular Surgery
radiology
thoracic Surgery
Vascular Medicine
Vascular Surgery
Vascular & Interventional radiology
TOTAL 21,970
NEW ExpANdEd CIRCULATION!
8Healio.com/Intervention 8
Readership Scores
31%29%
60%
103%
36%
more cardiac catheterizations
more percutaneous coronary intervention
more venous interventions (catheter-directed thrombolysis)
more balloon valvuloplasty
more thrombectomy/dvtKantar Media, Interventional Market Readership Study, September 2015
Examples of top procedures our readers perform:Atherectomy
Angioplasty/percutaneous coronary intervention
Balloon valvuloplasty
cardiac catheterization
carotid artery stenting
chronic total occlusion
endarterectomy
endovascular stent graft repair
Optical coherence tomography
radial artery catheterization
radiofrequency artery ablation (renal artery)
revascularization
Stenting
thrombectomy
transcatheter aortic valve replacement
Venous interventions (catheter-directed thrombolysis)
Our readers perform:
9Healio.com/Intervention
2016 Editorial CalendarissuE ad ClOsiNG MaTErial duE FEaTurEd TOPiCs BONus disTriBuTiON
Jan/Feb 12/1/15 12/18/15New Advances with Drug-Eluting StentsMeeting coverage from Vascular Interventional Advances (VIVA); American Heart Association (AHA)
International Symposium on Endovascular Therapy (ISET)
March/April 2/1/16 2/19/16The Latest Progress in Coronary and Peripheral AtherectomyMeeting coverage from International Symposium on Endovascular Therapy (ISET)
American College of Cardiology (ACC)/ i2 Summit Annual Scientific Sessions & Expo
The Society for Cardiovascular Angiography and Interventions (SCAI) Scientific Sessions
May/June 4/1/16 4/18/16Update on New Antiplatelet and Anticoagulant TherapiesMeeting coverage from American College of Cardiology (ACC)
July/Aug 6/1/16 6/23/16Endovascular Treatment Options for Peripheral Artery DiseaseMeeting coverage from Society of Cardiovascular Angiography and Interventions (SCAI)
Vascular Interventional Advances (VIVA)
Sept/Oct 8/1/16 8/26/16The Evolution of Transcatheter Aortic Valve ReplacementMeeting coverage from Complex Cardiovascular Catheter Therapeutics (C3)
Transcatheter Cardiovascular Therapeutics (TCT) Annual Meeting
Nov/Dec 10/3/16 10/21/16Techniques in Endovascular Interventions for Deep Vein Thrombosis and Pulmonary Embolism Meeting coverage from European Society of Cardiology (ESC)
Note: Editorial content subject to change
Calendar
10Healio.com/Intervention
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Healio.com/Intervention
VOL 4 • NO 2March/April 2015
ALSO INSIDE:CMS Recognizes Interventional Cardiology as Official Specialty
Case ChallengesSTEMI Induced by Coronary
Artery Dilatation
Cath Lab TechniquesThe Transition from
Transfemoral to Transradial
Drug-Coated Balloons
EXPANDTreatment OptionsRecent approvals represent advance for patients with peripheral artery disease
Color: In addition to earned black-and-white rates.
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Cardiology Today’s inTervenTion is the definitive practical information resource for the interventional practice. Cardiology Today’s inTervenTion presents balanced reporting on important clinical trials and studies, fundamental practice management issues, and all state-of-the-art developments in interventional medicine. This includes subspecialty focus on coronary, peripheral, carotid, cerebrovascular, and structural procedures. The editors of Cardiology Today’s inTervenTion have consulted with leading experts in the specialty to develop meaningful content that addresses the issues that are most important to the interventional practice. With that goal in mind, the publication delivers timely, authoritative, feature-based content to its readers, with special emphasis on groundbreaking tips and techniques, case studies and clinical perspective.
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Columns:• ClinicalNews• BusinessNews• CaseChallenges• CuttingEdgeTechnologycolumn• SurgicalManeuverscolumn• EditorialcontentfromtheCardiovascularResearchFoundation,
the premier organization representing the interventional cardiology community
• 5QuestionswithchiefmedicaleditorDeepakL.Bhatt,MD,MPH• PracticemanagementcolumnfromCTIassociatemedicaleditor
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2016 rate Card: Print Effective Rate Date: January 2016 for all advertisers.
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Professional Internet Usage
All PHysIcIAns
89% 1+ times daily
KOls
57% 4+ times daily
Digital Devices Used for Professional Purposes
smArtPHOne
84% All physicians
91% KOLs
tAblet
56% All physicians
66% KOLs
reach doctors online.When accessing clinical information, physicians don't rely on one source – they use both print and online. Digital sources of information continue to increase their value to physicians.
meDIcAl PUblIcAtIOnsare among doctors’ top most important sources of information
71%PrInt
61%OnlIne
Physicians age <35 ranked medical publications accessed online as their most important source of information.
Source: All data from the Kantar Media, Sources & Interactions Study, September 2014 and March 2015 Medical/Surgical Edition.
SoU
rceS
#1
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COnsider the fACts.
Add Healio to your multichannel marketing plans.
Healio.com/Intervention is the online home of Cardiology Today’s inTervenTion
Top tasks Physicians performed: desktop/laptop/Computer.
Inte
rac
tIo
nS
84% Participate in educational activities
75% read articles from medical publications
71% read professional
news updates
71% Access meetings/convention
information
Source: All data from the Kantar Media, Sources & Interactions Study, September 2014 and March 2015 Medical/Surgical Edition.
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Healio.com 2016 online advertising opportunities
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cOntent mArKetIng Great content = engaged readers
emAIleDUcAtIOn lAbcOnVentIOn OPPOrtUnItIesWebsIte
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ort
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roxana Mehran, MDAssociate Medical Editor
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Healio.com/Intervention
ALSO INSIDE:Streamlined TAVR Goes Mainstream
CTO CornerInnovation in CTO PCI: The Pace Accelerates
5 QuestionsA Conversation with Eric R. Bates, MD
The Future of Vascular
InterventionNew technologies, growing
interest propel dramatic growth in interventional treatment
of vascular diseases.
VOL 4 • NO 5 | September/October 2015
ADVANCING INSIGHTS ON
VASCULARIntervention
CARDIACIntervention
What can Cardiology Today’s inTervenTion do for you?
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