integrated marketing for exponential growth in it
TRANSCRIPT
www.omnepresent.com
● Firms in IT sector have a tough time in finding top professionals who’ll align themselves with your business
● Focus should be on the productivity of marketing as leads which don’t turn in revenue are wasted opportunities
Introduction
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Web Design
● Your website is the face which the visitors see
● It should be professional, credible and trustworthy
● Latest design trends should be followed
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Blogs
● Visitors like quality content and that generates more traffic
● Excellent for getting valuable inbound links
● Higher quality leads help keep your funnel full
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Pay-Per-Click Advertising
● PPC is an efficient way of ensuring that your advertising budget is well-spent
● Keyword identification should be done to visualize opportunities
● Create engaging advertisements
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Well-Crafted Call-To-Action
● A great CTA contributes largely in conversion
● CTA strengthens your relationship with potential customers
● Test CTA positions and analyse the results
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Social Media
● Builds brand● Engages your customers● Keeps customers engaged● Content-rich and consistent use
of social media marketing is recommended
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Landing Pages
● Use relevant and precise information by removing main page navigation
● Use right kind of forms● Keep offers consistent with CTA
and Landing Pages● Landing pages are responsible for
conversion, hence making them beautiful UX is recommended
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Email Marketing
● Plays a huge role in generating leads
● It can also rekindle previous customers and those who have stalled in the funnel
● It’s one of the first steps in customers path to conversion
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Video Production
● Making YouTube clips, podcasts, webinars does help your credibility
● Makes you a top expert● It’s a quick way to grab
customers attention
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Contact Us
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