integrated marketing examples 2013 melanie tsao
DESCRIPTION
INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/1.jpg)
INTEGRATED MARKETINGEXAMPLES 2013
Melanie Tsao
![Page 2: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/2.jpg)
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
![Page 3: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/3.jpg)
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
![Page 4: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/4.jpg)
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
![Page 5: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/5.jpg)
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
![Page 6: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/6.jpg)
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
In the first break of Late Night with Jimmy Fallon, fans were encouraged to tweet an idea to #lexusis where an improv comedy troupe will act out a LIVE commercial.
![Page 7: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/7.jpg)
LEXUS IS & LATE NIGHT WITH JIMMY FALLON PARTNERSHIP
Ideas for the LIVE commercial were submitted via Twitter through a custom hashtag #lexusis
![Page 8: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/8.jpg)
THE BLACKLIST FACEBOOK APP
Custom Facebook App integrating friends’ profiles and opportunity to integrate sponsors. Friends have the chance to share their custom videos.
![Page 9: INTEGRATED MARKETING EXAMPLES 2013 Melanie Tsao](https://reader036.vdocuments.us/reader036/viewer/2022062501/56816774550346895ddc686f/html5/thumbnails/9.jpg)
THE BLACKLIST FACEBOOK APP