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VALERIE LEFLER MPAPRESIDENT, CEO

Service Portfolio Overview

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OVERVIEW• IGD Company Background

• Science of Marketing Research Successfully

• Research Awareness & Development Products

• Technology Transfer Enhancements

• Questions

• Next Steps

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WHY INTEGRATED GLOBAL DIMENSIONS?

• Specialize in Research Management & Sponsor

Relationships

• Corporate Marketing & Business Development Background

• Experienced Professional Staff in All Media Channels

• Established National, Regional, & Local Connections

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MARKETING SUPPORT DESIGNED FOR RESEARCHERS

• Faculty, Staff, & Students Focus on Technical Research

• IGD Focus on Creating & Communicating Content

• Cost Effective One Stop Shop

• Hassel Free Payment Options Designed for Public Sector & Government Contracts

* Clients by referral only.

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CONSIDERATION

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CONVERSION, LOYALTY, ADVOCACY

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Research Awareness & Development Products

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IGD: STRATEGY DISCOVERY INNOVATION SESSIONS

• Recruit Multidisciplinary High Level Stakeholders

• Business Intelligence Analysis of Customers, Stakeholder Needs, Sponsors, Political/Policy Implications, Barriers to Implementation, Etc.

• Arrange Logistics, Meals, & Technology Support

• Provide Transcript of Session & Synthesized Report

• Development of the Creative Brief

“Effective engagement is inspired by the empathy that develops simply by being human.”– Brian Solis

In 2012, one in nine, or just below 11%, of the nation’s bridges were classified as structurally

deficient.

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IGD: 2 PAGE SUMMARY

• Synthesize Into Less Than 750 Words

• Organize Copy by Context

• Corporate Graphic Design

• Integrate Images and Statistics

• Optimized for Printing & Mobile Use

• Coordinated with University Brand

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IGD: VIDEO DEVELOPMENT

• Capture Skype Interview Video

• Develop Animated Video (optional)

• Professional Stock Photography

• Story Board Design

• FAQ & SAQ Webcam Videos

• Upload Videos to YouTube

• Follow University Branding

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IGD: WEBSITE ENHANCEMENT• Design Website as Key Landing Page • Cross Promote: Newsletter Articles, Videos, Press

Release, Social Media, Etc.

• Organize Content by Audience

• Develop Calls to Action & Web Forms

• Optimized for Mobile Viewing

• Track with Google Analytics• Provide Monthly Report of Metrics

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IGD: STRATEGIC CROSS CHANNEL SOCIAL MEDIA BLAST

• Craft Linked-In Group Posts

• Write Facebook Posts

• Tweet #

• Optimize Videos on YouTube

• Post on Tumblr

• Add to StumbleUpon

• Promote on Reddit

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IGD: PRESS RELEASE & E-VOICE• Write the Press Release

• Design the Graphics

• Use Professional Images & Photos

• Coordinate with University & USDOT Channels

• Submit Release to 500,000+ Journalists

• Network with Contacts at CNN, FOX, etc.

• E-Voice – Transcribed Voicemail Email

• Lead Monitoring of News Agencies & Features

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IGD: HTML FINAL REPORT EMAIL ANNOUNCEMENT

• Create an Email “Advertisement” for the Final Report Release

• Create Attractive Graphics to Highlight Emotional Pull Towards Research Outcomes• Save Time, Save Lives, Save Money

• Push Email to Target Audiences• State DOT, LTAP/TTAP, Consultants, Etc.

• Track Opens, Clicks, Links, Forwards by Email and Location• Clicks = Qualified Interested Contacts

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IGD: 12 PAGE EXECUTIVE SUMMARY

• Synthesize Text into 3,000 Words

• Organize the Document for Target Audience

• Implement Attractive Graphic Design & Photography

• Optimize PDF for Mobile Viewing & Quick Download

• Published on Amazon Kindle for Optimized Sharing

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RESEARCH PROJECT AWARENESS PACKAGES

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Technology Transfer Enhancements

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IGD: ELECTRONIC & HARD COPY NEWSLETTER ARTICLES

• Write the Article from Research Reports & PI Interviews

• Coordinate with Publishing & Communication Departments on Specifications, Audience, etc.

• Network with our Contacts to Secure Newsletter Placement

• Assistance with Graphics, Videos, & Image Specifications

AND MANY MORE!

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ONLINE NEWSLETTER EXAMPLES

• APWA “In the Works” online newsletter - 56,000 subscribers

• Governing Magazine: Infrastructure - 80,000 subscribers

• ITE Connect - 14,000 subscribers

• Transport Topics - 25,750 subscribers

• TRB Transportation Research E-Newsletter – 43,000 subscribers

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IGD: VIDEO DEVELOPMENT & PHOTO SHOOT

• Capture HD Video Footage (incl. aerial shots)

• Professional Photography Session

• Story Board Design

• FAQ & SAQ Videos

• Testimonial Videos

• Upload Videos to YouTube & Vimeo• Optimize with meta tags, key words, &

embed it into the website

• Follow University Branding Guidelines

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IGD: FINAL TECHNICAL REPORT DEVELOPMENT

•Design Attractive Front Cover

• Edit for Grammar, Formatting, & Typos

•Optimize for Downloading

• Coordinate with University Branding

• Coordinate with Sponsor Reporting Requirements

• Submit Report to National Libraries & Sponsor Required Venues

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IGD: INTERNATIONAL WEBINAR• Scripted & Designed Content to be

Informative & Enjoyable to Attend

• Professional Consulting on Slide Design, Editing, etc.

• Promote Calls to Action & Next Steps

• Pre-Recorded in 15 Minute Increments

• Available Live Immediately Following Webinar

• Live Q&A Teleconference Session

• International Advertising through Email, Social Media, & Targeted Press Release

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IGD: RESEARCH DEVELOPMENT / TEST PILOT BLOG

• Write articles as the research innovation is implemented in test pilots.

• Brings together text, images, videos, and photos from the documentation in the research development.

• Venue for comments, engagement and documenting lessons learned.

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IGD: TRANSPORTATION TALK• 18 Min Strategically Crafted Presentation

• Assistance with Power Point Graphics

• Presentation Review & Coaching

• Promotion Nationally

• Enhanced Video Engagement

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IGD: TT ADVANCED/ENTERPRISE SUPPORT• Professional Economic Cost/Benefit Analysis

•Recruitment of Investors, Vendors & Manufacturers

• 7 Phase Innovation Implementation Review Session with Expert Panel• Value Proposition, Customer/User-case & Pain Point, Channel

Development, Revenue Model, Partnership Strategy, Resource Requirements, Etc.

•Demonstration Workshop Outreach Session

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IGD: DEMONSTRATION WORKSHOP“KICK THE TIRES”

• Create Sign-up Form on the Website & Screen Attendants• 15-45 Participants

• Schedule Arrangements

• Develop Implementation Guide Spec Sheet

• Provide Handouts

• Pre-qualify Questions

• Follow-up Survey

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TECHNOLO

GY TRANSFER PACKAGES

IGD: IMPACT ENHANCEMENTS

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IGD: DELIVERS RESULTS•Awareness of the Research Innovation, Merit, & Sponsor Contribution

• Early Adoption and Use of the Research Technology

•National Impact Leading to Sustainable Funding for Continued Project Development & Implementation

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- Questions…

- Timeline…

- Budget…

- Follow-up…

Valerie Lefler MPA

402-806-0315

integrated.global.dimensions@gmail.co

m

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