integrated digital-marketing-2013
DESCRIPTION
Building Brand Awareness through Integrated Digital Marketing. Integrated Digital Marketing strategy that synergies the marketing efforts across various media in real-time.TRANSCRIPT
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Corporate Office: 5 Independence Way, Suite #300, Princeton, NJ 08540
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INTEGRATED DIGITAL MARKETING Kaushal Shroff & Keyur Shroff
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THE WORLD HAS CHANGED!
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Shift from centralized push marketing to decentralized
pull marketing
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Customers expect right information at the right time on the
device of their choice
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Audience awareness is fragmented due to information overload
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INTEGRATED DIGITAL MARKETING CAN HELP
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Connect with customers across multiple touch points with a single unified message.
What is Integrated Digital Marketing?
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Plan an Event
SMS Message
Blast
Email Campaign
Social Media Buzz
Event Video on Branded YouTube Channel
Post Event
Pictures & Blog
Gather SMS & Email
Addresses
Gather Event
Content
Capture Video
Clips and Pictures
On-site Registration
and Engagement
Reward Engagement
Through Free
Giveaways
Web Registration
Offline Promotion
Dig
ital
Physic
al
Press Release
Send Updates
& Notifications
Social Media Wall
Integrated Marketing - Sample
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• Offer more personalization • Seamless online user experience • Real-time engagement • Device, platform and channel agnostic • Consistent tone and message • Apply single unified strategy • Cohesive identity and brand image • Efficient: Repurpose existing content and assets • Effective: Each activity reinforcing the other
Key Benefits of Integrated Marketing
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Example
Example 1: Carling Black Label
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PamTen Confidential 12
Embedded video
Facebook stream and plugin
Social icons
Well-optimized page
Brand consistency across multiple media
Example 2: Coke
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Integrated Marketing: Example Coke
PamTen Confidential 13
Responsive design Rewards connected with messaging on site and on social networks
Example 2: Coke
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PamTen Confidential 14
Social icons
Native mobile app
Twitter handle
Option to follow on Twitter
Example 3. American Express
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PamTen Confidential 15
Weekly blogs
Share blogs on social networks
RSS Feed
Example 3. American Express
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Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
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• Use backlinks from blogs, social media etc to improve ranking • Backlinks from YouTube and Google+ are indexed by Google
frequently • Do not use the same content in multiple places – repurpose it • Quality of deep links matter • Focus on users not search engines
Search Engine – Integration Ideas
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Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
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• Repurpose web and blog content for social media • Share videos when you upload them to YouTube • Offer offline promotion for online engagement • Display Social Media icons on website, emails and print
Social Media – Integration Ideas
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Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
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• Link to various digital and social media properties • Include social media icons • Send out an email when you post a useful blog • Experiment with AB Testing • Review click through data to measure effectiveness
Email Marketing – Integration Ideas
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Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
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• Gather mobile numbers from your Contact Us forms • Messages should be short, urgent and have a call to action • Include QR Codes in print materials (delivr.com) • Link to your web or social media destinations • In your email ask for mobile numbers to text discount offers • Use web analytics to track the performance of your mobile
campaigns (Mobilytics, AdMob, Bango etc)
Mobile Marketing – Integration Ideas
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Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
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• YouTube channel can drive targeted leads to your website • Video content can be used in website, email, social media etc
Video – Integration Ideas
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Increase Revenue
Search Engine Social Media Mobile Email Video Blog
Digital Experience
Email Platform Content Management System Blog Platform
Payment System Hosting Platform Database
Digital
Marketing
Digital
Experience
Digital
Infrastructure
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• Use social media widgets to drive engagement • Display social media icons • Encourage commenting • Share new blog posts on social media and through emails • Leverage videos or other content on blogs
Blog – Integration Ideas
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QUESTIONS?
Contact us for a Digital Marketing Workshop • Email: [email protected] • Phone: 888.800.4634