integral_plan2014_eng
TRANSCRIPT
2013 recap
01
daShbOardS
02
Number os FANS (YTD)
189.000 AVG. ENGAGEMENT (YTD)
0,16
RANKING (No FANS)
0
100000
200000
300000
400000
500000
600000
700000
JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ
Integralmedica
Probió2ca
Age Nutrila2na
Nutrila2na
Midway
NeoNutri
MHP Brasil
LOCAL GLOBAL
MIDWAY LABS
INTEGRALMEDICA
AGE NUTRILATINA
MAX TITANIUM
PROBIÓTICA
NEW MILLEN
NEO NUTRI
MUSCLETECH
OPTIMUN NUTRITION
BSN
MUSCLEPHARM
GASPARI
DYMATIZE
1M
FÃSFÃS
583K
559K
357K
316K
79K
580K
188K
119K
58K
64K
55K
54K
2013 NEW FANS
96.000GROW RATE(DEC/2012>DEC/2013)
104%FAN ACQUISITION (2012 > 2013)
74.478 96.000>
INCREMENT > 2012
28%
BIGGESTLOCAL FANPAGE
2ªBIGGESTGLOBAL PAGE
7ª
No de FÃS
INTEGRALMEDICA 188K
0
5000
10000
15000
20000
25000
30000
JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV
Integralmedica
ProbióFca
Age NutrilaFna
NutrilaFna
Midway
NeoNutri
MHP Brasil
JAN/2013
KICK-OFF
12.120
No. of FOLLOWERS
RANKING
3a in followers number
2a pics tagged with #
INTEGRALMEDICA PERFORMANCE VS. COMPETITOR
0
5000
10000
15000
JAN FEV MAR ABR MAI JUN JUL AGO SET OUT NOV DEZ
Integralmedica
ProbióFca
Age NutrilaFna
NutrilaFna
Midway
NeoNutri
MHP Brasil
INTEGRALMEDICA VS. COMPETITOR HASHTAG# PICS
7.000 photos using #integralmedica
1.053%(JAN/13 > DEZ/13)
SHARE OF VOICEMENTIONS
POSITIVOS NEGATIVOSPERÍODO DE REFERÊNCIA: 01/07/2013 - 05/12/2013
WhaT’S NeXT?
03
INTEGRALVISION
BE #1 BRAND IN DIGITALpreSeNcereLeVaNce
reaSON WhY
DIGITAL mARkETING
pROpERTIES
WEBSITE
ONLINE REpuTATION
E-mAILmkT
mOBILEmkT
SOCIALmEDIA
ADVERTISING
CORpORATIVE BLOG
mOBILE SITE fACEBOOkINSTAGRAmyOuTuBELINkEDIN
DISpLAyADWORDSVERTICAL WEBSITE
mOBILE ADSCRm & SEGmENTATION
E-COmmERCE
2014 pLaN
04
STraTeGY
CHALLENGE #1
deVeLOp braNdS beLOW The MaSTerbraNd
As we had a great development of the masterbrand awareness
in 2013, it’s time to devlop the bands below. Our fi rst to-do in
2014 is to create a VO2 fanpage, focused on runners, IRONMAN
competitior and ciclists, where we can create a specifi c content
aiming to have better engagement rates since our target audience
on the masterbrand is totally different from what we are looking
- Create a VO2 fanpageThe content strategy will be based on three pillars
- Running tips (gain performance, workout plans)
- How to choose the best supplements for recovery and performance
- Gear reviews (apps, shoes, frequencimeter, nike leggins, etc)
CHALLENGE #1
creaTIVeS
- CREATIVE TEMPLATES
UX TreNdS
hTML5 + reSpONSIVe deSIGN
hTML5 + reSpONSIVe deSIGN
bIG headerS (dISpLaY)
INFOGraphIcS
CHALLENGE #5
Search FOr braNd INFLUeNcerS + creaTe a NeTWOrK
Mapping all the brand influencers and develop a good
relationship with then. In the picture, here it’s an example
of a welcome kit from new brand influencers. (network
construction kick-off)
THANk yOu!