Institutions

Key Points from the Exam BoardHow Important is the music press to the success

or failure of bands/artistes?

Complete a case study of a publisher of a music magazine. What other magazines do they own, if any?

Explore the cross-media presence of a music magazine. What are the advantages of this presence to both music fans and advertisers?

Major Publishing Houses

LO2: Develop an understanding of how Institutions differ and are ran

What Music Magazines?Egmont: We <3 PopImmediate Media co: Top of the PopsFuture: Prog, Metal Hammer, Classic RockBauer Media: Q, Mojo and KerrangIPC: Uncut, NMEBlaze Publishing: AcousticDevelopment Hell: MixMag

Additional MagazinesEgmont: Ben 10, Thomas the Tank Engine,

Hello KittyImmediate Media co: Radio Times, BBC

Good FoodFuture: Total Film, XBox World, PSM3 Bauer Media: Heat, Closer, EmpireIPC: Nuts, Now, Anglers MailBlaze Publishing: Clay Shooting, Bow

InternationalDevelopment Hell: None

Independent MagazinesBido Lito!

Loud and Quiet

The Fly

Independent: Free Press ModelPaper Quality is cheap

Money is made on advertising only so cheaper quality of paper is used to keep the cost down and to ensure that the money goes towards printing costs and paying contributors

More Adverts Only way of making revenue and so the adverts are plentiful

Adverts are suited to the audience

Whilst there are more adverts they are usually in keeping with the target audience and centred around music and the interests of the reader. For example music festivals and Bido Lito! Use local venues in their advertisements

Less well known artistes

Greater access to up and coming bands than “stars” often target audiences who are interested in the fresh bands rather than those always on the radio or in other press.

Selective Content Only include artistes they want to write about, there front page cannot be bought.

Corporate Vs Independent

Corporate: Paid forGlossier more polished finish

More revenue from both advertising and sales so they can afford to create this finish. Greater anticipation of sales through the regular sales figures from retailers so they can anticipate demand.

Well Known Artistes

People are more likely to pay for information about well known artists than unknown or unsigned artistes on the front cover. It makes the magazine seem more exclusive if they have a big star on the cover.

Less Adverts Revenue can be made elsewhere so there is less emphasis on advertisement s

Adverts are more global

More adverts from high quality global brands as they have a wider distribution. Less concern for the integrity of the content, so may find advertisements for cars etc…not exclusive to music

Free Gifts/Poster

Giveaways can be afforded as incentives to buy the magazine

Corporate Vs Independent

Best performing MagazinesThe Fly: Why?

98593 copies circulated in 6 months

2% drop in circulation based on the previous year’s sales.

Less expensive to run and those figures will boost their advertising prices as it is 4 times as widely circulated as NME.

Best performing MagazinesUncut: Why?

Target audience is older therefore an audience more used to buying magazines

Focuses on a genre of music that is very popular in today’s society.

Growth on 0.1% and almost triple the figures of NME.

Cross Media Presence

Benefits?Raises awareness of the brand

Greater revenue coming in for the magazine due to listeners or subscribers elsewhere

More advertising revenue giving up radio/tv spots

Reinforces the ideologu through the bands debuted on the tours/festivals/live performances they sponsor.

“With the general decline in

circulation for print music magazines, what do you see as the future for the

music press?”

Respond in Role

What areas of the print music press are thriving?

What can Print versions offer that online can’t?

Use your research into circulation figures, is it all bad?

Who is the main target audience for print based magazines?

Use Example

s Paywalls for the future

What can Online offer that Print cannot