institutions
TRANSCRIPT
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Institutions
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IPC MEDIAFormed in 1963 following the merge of
the UK’s 3 leading magazine publishers:
George Newnes, Odhams Press and
Fleetway Publications.
IPC is an international brand which distributes to over 80 countries worldwide.
UK’s leading consumer magazine and
digital publisher, publishing around 350
million copies per year, and the website
reaches over 25 million views from global
users showing the online popularity
which is so vital in the technological age,
especially as my target audience are
Digital Natives.
A subsidiary to TimeWarner (part of the Oligopoly) which owns over 60 iconic media brands including NME which is a strong inspiration for my own magazine.
Because they publish NME,
IPC would be able to cater for
my target audience and
publishing/distribution
needs.
IPC have a focus on three key audiences: men, mass market women, and up market women.
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Bauer Media
Bauer Media is a division of the
Bauer Media Group which is a
worldwide media group offering
over 300 magazines in 15
countries worldwide.
Publishes over 80 iconic brand names with diverse audiences
such as Heat, Match, Car, Kerrang and Q magazine/
Audience Profile for Kerrang! –
‘Individually minded, independent of
thought and musically experienced, an
audience defined by passion, attitude
and loyalty.’ – very similar to my target
audience.
Bauer is widely recognised to be industry innovators suggesting a pro-active attitude to new music and an active audience, all things which I would like for my magazine.
Very well established institution which produces the same genre
of music magazines as mine – would make it easier for my
magazine to become successful.
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Wenner Media
Founded in 1967 in San Francisco by Jann Wenner – now based in New York
Publisher of Rolling Stone, Men’s Journal and US Weekly.
Rolling Stone was first created by Jann Wenner in 1967, and he is still the magazine’s chief editior.
In the first edition, Wenner wrote that the Rolling Stone ‘is not just about the music, but about the things and attitudes that music embraces.’ – an idea which I am
interested in for my own magazine ie. Social issues.
Publishes every other week
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Freeway Press Inc.
Producers of Rock Sound
Targets a more underground audience
Features a pop punk genre Less well known than many of the big Conglomerates – adhere to traditional Indie convention of being Independent and lesser known.
Originally a French Publisher until bought out by the Director in 2004.