• Bauer Media Group is a multinational media company based in Germany

• They operate in 15 countries worldwide, including the UK and China.

• The company was founded in 1875, it was privately owned by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer.

• Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week

• The first magazine they published was ‘Bella’ a feminine magazine that included fashion and cookery. Since then they have expanded

• The Bauer Publishing Group now has 282 magazines worldwide in 15 countries, as well as TV and radio stations.

• The company reaches over 19 million UK adults every week.

• The company states ‘We connect people and communities with compelling and quality content, whenever, wherever and however they want.’

Here are some examples of the magazines they publish:

• They also expand into TV and Radio

• ‘Our business is built on millions of personal relationships with engaged audiences.’

• Bauer Media Group is a mainstream company which is shown through their 80 different brands that span over a wide variety of interests, from MATCH to Q etc.

• IPC Media has over 60 iconic media brands and content for multiple platforms, across print, online, mobile, tablets and events. With an audience of 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Websites audience is over 25 million global users every month.

• IPC Media (formally international publishing corporation) is a wholly owned subsidiary Of Time Inc. A consumer magazine and digital publisher originating in the UK, with a portfolio selling over 350 million copies a year

• In 1059 Cecil Harmsworth King brought a chain of newspaper together, starting IPC media. with almost one hundred consumer magazines, more than two hundred trade and technical periodicals, and various book publishing interests. Reaching audiences internationally.

• In 2009 IPC Media was acquired by Time Inc. and became a subsidiary.

• They classify their magazines into three main categories:

• Connect- Mass Market women

• South bank- upmarket women

• Inspire- men

Examples of the magazines they publish:

• IPC Media is a mainstream company as it appeals to the mass market whether it is male or female.

• EMAP stands for East Midland Allied Press• EMAP owns industry-leading brands that sit at the heart of

business powerful B2B communities like Retail, Health, Construction, Architecture, and Fashion.

• ‘Our purpose is to connect professional communities and inspire them to know, to grow, progress and win. Brands such as HSJ and Retail Week create deep relationships and unparalleled reach, to increase value for our customers.’

• They deliver through networking events like awards, online data, social media communities, conferences etc. They create innovative solutions and better ways for advertisers and sponsors to connect with their audience. providing highly valued subscription services and are rewarded by a following.

• ‘For our customers, EMAP provides the best possible way to connect with their world. We are their competitive advantage.’

• Richard Winfrey was a Liberal politician and campaigner for agricultural rights and the papers were used to promote his political views in the newspapers he purchased.

• His son took over and started expanding the business, purchasing and selling newspapers and magazines, including TV and radio. They completed a sale with Bauer for$1.4 billion.

• Recently they announced that the name will change to Top Right Group. That its magazines, events and businesses will be separated into three standalone companies. The EMAP will continue to be used for magazine operations.

Examples of their magazines

• The company aims at a niche market by aiming at the business market, retails, health, construction and architecture. Even though it has a large audience it is still a niche market as it will not appeal to all.

• Future PLC is an international media group that are leading digital publisher. Creating market-leading content in Technology, Film & Video Games, Sport & much more!

• Future PLC creates high-quality multi-media products which reach audiences online, mobile and in print. It attracts more than 45 million visitors a month online and is one of the world’s leading publishers (Including 6th largest company in the UK) on tablets like the Apple products.

• Future PLC delivers compelling content across five core sectors: Technology, Entertainment & Video Games, Sport & Auto, Music and Creative. It is most famous for combining an award-winning editorial with outstanding design, for video content and our digital know-how.

• Currently it publishes more than 150 magazines. International audiences in UK, USA and Australia and creating over 200 specialist apps, websites, publications and events!

• Found in 1985 by Chris Anderson with only one magazine call ‘Amstrad Action’. An early innovation was the inclusion of free software on magazine covers, the first company to do so. Anderson sold Future to Pearson PLC for £52.7m in 1994, but bought it back in 1998, with Future chief executive Greg Ingham. In 2001 Anderson left Future.

• In November 2009, Future reported a fall in profits from £9.5 million to £3.7 million (a loss of 61%). Future PLC put this to problems with their US market, hit by a fall in the general advertising market. Currently publishing over 150 magazines, Future PLC reaches international audiences in the UK, USA and Australia.

Examples of the magazines they produce:

• The company has many brands which total into a very large number however the magazines they produce aim for niche markets like ‘PlayStation’ aims at gamers or ‘Metal Hammer’ appeals to rock etc.

I think that either Bauer or Future PLC would own my magazine, because even though it aim for mass market in hopes that it will appeal to all audiences, it may full under a niche market like students interested in music etc.

I would hope the company to be a main player and be successful as they would have the resources to promote/advertise my magazine.

I think that Future PLC is the best option as their magazine brand reflect my magazines genre, forefront of digital media and successful