Student Experience Leads: an International Institution…? October 2015

Contents

• Intro to the day

• Background to our strategy

• 2020 detail for internationalisation

• Then ask …so what?

Today • The Student experience with ‘international/integration’ as the theme… • Explored through various topics during today

– An external perspective from Warwick – What does ‘global’ look like – What can you influence/change? – Communication styles – Diversity awareness and our response – The student voice

• Lots of discussion …

The Strategy

• Our success to date

• Recognition of need to broaden focus ‘beyond recruitment’

• Internationalisation Strategy Group established (May 2011) chaired by Deputy President

• Current Internationalisation Strategy approved summer 2015

• Now appointing AVP Internationalisation

External Environment • Global

– Increased competition for talent and funds

– Power shift eastwards – Maturing markets/growth in local

capacity – New players in education/research – New modes of engagement: eg TNE,

campuses, private providers – Longer term shift of economics in

student recruitment?

• National – Funding cuts for teaching/learning and

research – Growing impact of home fees on

demand/mobility – Government immigration

rhetoric/policy – Student expectations, experience,

employability

Our strategy - 1

• International Engagement: Research, Business & Innovation

Our strategy - 2

• International Student Recruitment –

‘diversification’ of country and subject, PGR growth

• Transnational Education – joint programmes, progression agreements

• International Scholarships Programme

• Internationalisation on Campus – languages, cultural awareness

Strand one:

International Student Recruitment

Our ambition in 2004 was:

‘to triple income by 2015’

– was £46 million in 2004

– is c£170 million in 2015 (home is c£190m)

Largest UK Recruiters

Source: HESA, Russell Group institutions

4276

3113 3235

2410 2609 2258

1465 1509 1636 1634

2407 1801

1009

2601

1760

2907

3043 2253

2268 1673 2104 3064 2823

2096 1975 1088

1895

1474

1080

1594

1212

945

821

696 949 825 652

254

682 755 800 573

1708

376 548

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

UG PGT PGR

Student Populations (% non UK)

total %

The University of Manchester 11,235 28%

University College London 10,075 39%

The University of Nottingham 8,985 25%

The University of Edinburgh 8,785 32%

The University of Warwick 8,785 32% The City University 7,510 39%

University of the Arts, London 7,105 41%

The University of Oxford 7,055 28% King's College 6,655 25% Imperial College 6,630 41%

Recruitment: priority countries

• Band 1 : China, India, Malaysia, Nigeria, USA

• Band 2: Canada, Hong Kong, Iran, Kazakhstan, Mexico, Pakistan, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, UAE

• Band 3: Bangladesh, Brunei, Indonesia, Japan, Kenya,

Kuwait, Libya, Mauritius, Norway, Oman, Russia, Sri Lanka, Turkey, Vietnam

• Band 4: Bahrain, Brazil, Egypt, Ghana, Jordan, Qatar

and Uganda

• Band 5: Azerbaijan, Chile, Colombia, Georgia, Iraq, Peru, Sudan, Syria and Ukraine

Student Recruitment Communications

Social media

UK universities face increased competition from European rivals, which are investing in higher education and offering courses in English to attract international students, a league table has shown. According to the Times Higher Education World University Rankings, published on Wednesday, there are more European institutions in the world top 200 than ever. The Swiss Federal Institute of Technology in Zurich has become the first university outside the US or UK to enter the top 10 for a decade.

FT.COM September 30, 2015 10:39 pm

UK universities face more competition from European rivals

Is Germany better at teaching university courses in English than universities in English-speaking countries? Germany has been named as the most supportive country for overseas students, in an international league table. Among the attractions for international students is the increasing availability in Germany of courses taught entirely in English, so much so that students can complete degrees without ever having to speak German. In the international zones of these classes, students from Germany, the United States and China participate in seminars conducted by German professors speaking in English….

Germany top for foreign students By Sean Coughlan BBC News education correspondent

9 March 2011

Cost of study (HSBC)

PGT ‘swings’

PGT Applications - Sept 2015

Apps Offers Accepts

China 18017 8251 5007 30% 32% 32%

India 2044 749 271 -10% -20% -33%

Malaysia 1123 487 191 -35% -26% -35%

Nigeria 998 388 199 -29% -37% -44%

Top 4 (by apps)02/10/2015

% change in

applications

% change in

offers

% change in

accepts

Strand two: Internationalising the campus

• Review on international mobility (students) undertaken, chaired by Associate VP for Teaching and Learning led to additional resources being approved

• Academic aspects taken forward by the University College, ‘global’ content and experiences in courses, availability of additional language learning

• Supporting new international staff (led to new settling-in practices)

• Work being taken forward re intercultural awareness and training for staff

Some context

What could UK do better: • Mobility • Expectations re self study • The welcome logistics, eg banks

Some context Higher Education Policy Institute report

Youthsight, June 2015 • 86% of students in UK study alongside

international students • One in three have never studied

alongside international before • Only 4% think international students

work less hard • Employability benefits of global outlook

less obvious to UK population • Non-UK students twice as likely to

strongly agree on benefits of studying alongside other nationalities

Over to Claire…

Manchester It’s a new space for all: • It’s exciting • It’s noisy and happening • It has lots of people • It contains my future and my dreams • It’s ‘global’…

Manchester

• It’s daunting • It carries potential failure and shame • It has rules • ‘We know the rules’

The idea for today: ‘planet Manchester’ – the new space

for all

who, what, how – and others

What might we expect from all students re integration? Should we be recruiting those ‘minded to mingle’? What touchpoints can you influence? What else do you need? How can you help others looking to develop their approach?

15 minutes to discuss….