institut for produktion og ledelse danmarks tekniske universitet john heebøll greenhouse+...
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
Intellectual PropertyAgenda:• Intellectual Property Law: the basics• Eight components in the protective shield:
1. The Patent2. The Utility Model3. Design 4. Trademark/Brand5. Secrecy6. Niche Protection7. Speed Protection8. Brain drain plumming
• Valuation of IPR• Buying and selling IPR• The Capital Conflict• Protection Strategies
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
IP By Definition:
Intellectual Property is the ownership = the exclusive right to commercially exploit intellectual achievements, which can be defined, described and protected against other parties exploitation by national law and international conventions
Why bestow monopoly ? • to stimulate Art and Industry to innovate• to obtain insight in industrial technology & processes
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
The American constitution determines that “The Congress shall have the power to promote the progress of science and the useful arts by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”
• Investments are encouraged by protection against competitors
• Insight is provided to society, to industry and to inventors through publishing industrial inventions and processes
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
Protecting your IP (The Protective Shield)
1. PATENTGlobal, efficiant, expensive, ressource consuming
2. UTILITY MODEL (Poor Man’s Patent)
National - local, cheaper, risky (no novelty search)3. DESIGN PROTECTION
National, mandatory in certain business areas4. TRADEMARKS, BRANDS
National, mandatory when leaving your niche5. SECRECY
High cost/efficiancy, low protection, requires secrecy agreements with employees = extra payments
6. NICHE PROTECTION7. SPEED PROTECTION
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
THE PATENT
A geografically and time limited monopoly on sales and production of products, whose function rely on processes, procedures or constructional embodiments, which are descriped in the patent claims.
To obtain a patent requires Novelty Unknown to Mankind Usefulness In a commercial-industrial context! Inventiveness Not obvious to the skilled but unimaginative specialist
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
PATENT PROCESSINGRejection
Rejection
PATENT!
PATENT!
RejectionRejection
PATENT!
PATENT!
Filing 6 month 12 months
PC
T –
Inte
rnat
ion
al P
aten
t
18 – 36 months
National P
atent
FILING DATE =Priority Date – Globally!
Published = Public Domain(USA, CAN, JAP: grace period)
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
Patents – interaction and impact
Any one may file a patent on an invention, which improves an existing and patented invention
No one is allowed to exploit the subsidiary patent without the permission of the owner of the existing patent
Subsidiary patents are door-openers to cooperation and license revenues
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
The Novelty Search:• Your Key to Freedom-to-Operate• Look your competitors over their shoulders• Find yourself a domain: make your claim
The Danish Authorities: http://www.dkpto.dk/int/ Great for initial search and a lot of help if you want to write your own patent application
European Free Search Facility: http://www.espacenet.com/index.en.htm
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
Valuation of Patents
Accumulated costs versus perceived value of a patent
Acc
umul
ated
cos
ts
Val
ue o
f P
aten
t
KiloDKK
Yrs
250
500
P-day 1 2 3 4POP (Principle)
POProfit
POC
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
Selling Patents (Tech-trans)1. Valuation
Commercial verification increases valuation – a lot!
2. Tactics of Negotiation- Hire professionals – when the going gets tough- Non-disclosure agreements before hand outs. Include response deadlines, and non-attack obligations- Keep a distance to major expenses
3. Sales procedure- Serial or parallel contacts to potential buyers?- Exclusive or non-exclusive licensing agreements?- Hybrids? (Regional exclusive licensing agreements)?
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
The Capital Conflict
Current Patent Expenses
Cas
hflo
w
€
YrP
Time of Filing is essential
Timing is case sensitive!Very hard – to impossible to assess the right time, since patents are not disclosed until one year from filing at the earliest
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
Greenhouse+
Protection Strategies, IP
1. ProductionSecrecy agreements, niching, stock options, Non-compete obligations, patents, design, trademarks
2. ConsultancyNon-compete obligations, stock options
3. ICTSpeed protection, niching, stock options, secrecy agreements, lock up – and patents
4. BiotecPatents, stock options