insticator deck
DESCRIPTION
TRANSCRIPT
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WE SUPERCHARGE ANTICIPATION
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Insticator rewards people for predicting what will happen on TV
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75�/EDIA DIET TV STILL &1MINATES AND MOBILE HAS THE BIGGEST GROWTH
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ANTICIPATION FUELS GREAT TV
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INSTICATOR SUPERCHARGES ANTICIPATIONViewers have a stake in the outcome.
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THE INSTICATOR EXPERIENCE
FIND A SHOW/SPORT
PREDICT
WATCH IT
WIN
SHARE
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STAND-ALONE APP
INTERGRATED APP
OUR KEY PRODUCTS
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Content Management System
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DISTRIBUTION
3 hours ago
3 hours ago
3 hours ago
3 hours ago
3 hours ago
UPDATES
Joe has made a prediction about Game of Thrones: “Will Theon escape?”
Zack has answered a prediction about True Blood: “Will Bill die?”
Becca has claimed a reward from HBO.
Gilok has answered a prediction about Boardwalk Empire: “Will Richard and Nucky grow closer??”
Zack has answered a prediction about True Blood: “Will Bill die?”
insticat rPOWERED BY
/LFHQVLQJ��WKH�SURGXFW�WR�79�QHWZRUNV�DQG�RWKHU�SURGXFW�EDVHG�FRPSDQLHV
3 hours ago
3 hours ago
3 hours ago
3 hours ago
3 hours ago
UPDATES
Joe has made a prediction about Game of Thrones: “Will Theon escape?”
Zack has answered a prediction about True Blood: “Will Bill die?”
Becca has claimed a reward from HBO.
Gilok has answered a prediction about Boardwalk Empire: “Will Richard and Nucky grow closer??”
Zack has answered a prediction about True Blood: “Will Bill die?”
UPDATES
3 hours ago
3 hours ago
3 hours ago
3 hours ago
3 hours ago
UPDATES
Joe has made a prediction about Game of Thrones: “Will Theon escape?”
Zack has answered a prediction about True Blood: “Will Bill die?”
Becca has claimed a reward from HBO.
Gilok has answered a prediction about Boardwalk Empire: “Will Richard and Nucky grow closer??”
Zack has answered a prediction about True Blood: “Will Bill die?”
UPDATES
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BROADCAST STATIONS26,841 Worldwide
2,218 in the USwithin 96 networks
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Comcast spent $3.795 billion on software in 2012
Up 17.3% from $3.234 billion in 2011
NETWORKS HAVE THE BUDGET
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$5.842 billion Broadcast$3.423 billion Cable
$1.474 billion Broadcast $746 million Cable
Ad Sales
Content and Licensing
COMCAST 2012 REVENUE
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Total Predictions Made
15,520
Total Points Earned
330,000
Average Monthly Predictions (per User)
Average Time Spent on Site
12
6m 45sec
Num
ber
of P
redi
ctio
nsN
umbe
r of
Poi
nts
Num
ber
of P
redi
ctio
nsTi
me
(Min
utes
)TRACTION
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Since Insticator’s launch in August 2013, the press has been buzzing.
“They are exactly the questions that you want to answer. You’ll want your friends involved, you’ll want to win.”
“Insticator is an interactive meeting place where TV viewers, programs, and sponsers can all interact in a positive exchange.”
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“Insticator is simple to set up and quickly addicting.”
Here’s what they had to say:
“More than ever, people are actively participating in the storytelling process. People don’t want to watch television; they want to experience it.”
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Zhongjing YaoFront End Developer DQG�'DWD�$QDO\VW
Tianyi CongDatabase Engineer
Emily Cottone&RPPXQLW\�0DQDJHU
Ryan O’Callaghan5HZDUGV�0DQDJHU
Frankie Zek�*UDSKLF�'HVLJQHU
Zack Dugow)RXQGHU�DQG�&(2
Puneet AroraLead Engineer
Zack has always had a passion for 79��+H�IRXQGHG�KLV�ȴUVW�entertainment and media business (RedRush Entertainment), which he sold. He now blends his passion for all things media with a masteful understanding of what drives people.
Puneet joins Insticator coming from Accenture. He is armed with a Masters in Computer Science and years of corporate experience. A young and energetic perfectionist, he brings constant innovation to the Insticator development team.
INSTICATOR’S ROCKSTAR TEAM
Natan Edelsburg7RP�&XQLEric Montoya Dan SilberbergElias Roman
Our team of advisors has experience in gaming, mobile, SAAS, and advertising. They have worked for companies such as IBM, Cisco Systems, Dreamworks, Electronic Arts, Songza, Badgeville, and Kiip.me.
ADVISORS
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Initial Meetings and Deal Term Discussions
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#&�2#460'45*+2:H�VHOO�DGV�LQ�RXU�ZLGJHW�LQ�WKH�FOLHQWV�HQYLURQPHQW
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:KHQ�WKH�QHWZRUN�VHOOV�WKH�DGV��WKH\�WDNH�����RI�WKH�UHYHQXH�DQG�ZH�WDNH����
ΖQWHUDFWLYH�ZLWK�Mobile and Web
5CC5�%.+'06$10,000 monthly
0.5¢ CPE over 500,000 engagements
Integrated with 0RELOH�Native Apps
Intergrated with Facebook
Integrated with Twitter
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ROLLOUT PLAN
PHASE 1:
PHASE 5: - Pa companies and brand partners.��)RUPDW�VLWH�LQ�GLHUHQW�ODQJXDJHV���:LWQHVV�PRQWK�WR�PRQWK�JURZWK��LQ�FOLHQWV��XVHUV��DQG�SDUWQHUV�
rtner Zith iQWHUQDWLRQDO s
PHASE 4: - Increase cOient base.- Improve system performance.- Expand saOes team.- Experience siJnLȴFDQW�UHYHQXH��JroZth.- Increase nXmber of proGXct company cOients.- PackaJe company data to seOO.
PHASE 3:
PHASE 6: SeOO or Jo pXbOic30+ months
NEED &$3Ζ7$/)25�*52:7+
PHASE 2: - Receive initiaO press.- BeJin saOe cycOe.- ComSOete and introdXce ReZards CataOoJXe.- Start API deveOopment.
Done
1-2 months
6-18 months
18-30 months
- DesiJn Beta version of the appOication. - Obtain ȴUs�W�XVHUV� - Interact Zith partners.
- ComSOete API deveOopment.- Commence API cXstomer triaOs.- Form more reZards and advertisinJ�Sartnerships.- CoOOect�ȴrst reveQXe.��)LUVW�HQWHUSULVH�VRIWZDUH�FOLHQW��
2-6months
1-2 months
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RAISING $500,000
We have investors who have been sucessfully investing in companies such as Send Word Now, Street Easy, Esquire Bank, Z Ocean Hotel, Lawcash, Od\Vsey Golf, and Songza.
CURRENT INVESTORS
LEONARD GEORGE DLOUIS TAICSELIG ZISES
$325,000 RAISED
DQG�RWKHUV
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NETWORK EXECUTIVES ARE ASKING FOR +056+%#614
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Senior Vice President and General Manager of Digital Platforms
ROB GELICK
CBS Interactive Entertainment
Vice President ofMarketing
JARED GOLDSMITH
NBC Entertainment Digital
Senior Vice President of Social Media
DAVID BECK
Univision Communications Inc.
“
”
“ Save an Artist increased interactivity and engagement week over week: the show, the content, the storytelling.”
“
”
Social voting is up 525% this year. Voting drives the most impact. People want to feel like they have an impact on the show.
Fans want to be connected to the stars. They want to be rewarded. They want to have an impact.
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APPENDIX
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��3HRSOH�LQ�2XU�6SDFH
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2013 US Television Spend $66 BILLION $3 BILLION spent on Native
44% RI�SHRSOH�XVH�D�VHFRQG�VFUHHQ�KDOI�RI�WKH�WLPH�WKH\
watch TV.
72%�RI�SHRSOH�DUH�PRUH�OLNHO\�WR�ZDWFK�D�79�VKRZ�DIWHU�
HQJDJLQJ�ZLWK�LWV�VRFLDO�PHGLD�SDJH�RU�VHFRQG�VFUHHQ
84% RI�SHRSOH�XVH�WKHLU�WDEOHW�RU�VPDUW�SKRQH�ZKLOH�ZDWFKLQJ�79�RQFH�D�GD\��RU�DW�OHDVW�RQFH�D�PRQWK
Sources: Wowza, Nielsen, Social Media Daily
2ND SCREEN DATA
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PEOPLE IN OUR SPACE
insticat rM
OBILE
GAMEIFIC
ATION
SOCIAL
INTERACTIO
N
USER EXPERIENCEM
EMORIA
LIZE
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7KH� UHVHDUFK�ȴUP�H[SHFWV� WKH�PDUNHW� WR� JURZ� IURP�$151.14 billion this year, to $256.44 billion by 2017 ȃ�DQ�HVWLPDWHG�&$*5�RI������SHUFHQW� IURP������ WR�2017.
MOST PEOPLE HAVE THEIR PHONE IN HAND WHILE WATCHING TV
The future for the television is social through integration of social interaction on the television.
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