Dan Kelly Sales and Marketing Director, Corporate Rewards

Instant rewards,Instant impact

Why is it important to

reward people?

“Happy people are

more motivated”

People are the most valuable

asset for a business…

BUT

The hardest area of running a

business is engaging and

motivating people, customers or employees

Different things make

people happy

Kairosis an ancient Greek word meaning

meaning the right or opportune

moment (the supreme moment).

If you can create those Kairos

moments, special moments for

the people you want to engage

with, they will have a longer

lasting, happy emotional bond

with your business.

Happy people are more

motivated… right?

Reward:

‘an appetitive stimulus

given to a human or

animal to alter behaviour’

Recognition:

‘an appreciation for an

achievement, service

or ability’ oxford university press

So why as humans, do we

crave reward and

recognition so badly?

Science

Physiology &

Psychology

Positive Reinforcement

‘The Reward System is a group of

neurological structures that are

critically involved in mediating the

effects of reinforcements’

The Reward System – Olds & Milner 1954

The theory of Operant Conditioning…

Operant conditioning:

‘Actions followed by

reinforcement will be

strengthened and more

likely to be repeated

in the future’ skinner

The act of rewarding &

recognising positively,

reinforce behavioural

change…

When we reward

someone – that is the

physical embodiment of

recognition

The actual reward appeals

to the person as a

pleasurable stimulus –

the recognition makes them

feel good inside so they are

likely to repeat their action

Rewards are extrinsic

motivators

Recognition is an intrinsic

motivator

These factors drive our behaviour and

the decisions we make.

Positive reinforcement is with us from

when we were young – starts from

receiving a reward from our parents for

doing well in school.

We are conditioned to respond to these

paradigms…if we do good we get

rewarded

WiFi

Maslow’s basic human needs

Incentive TheoryWe are ‘pulled’ by external goalsHockenbury & Hockenbury

Building on this operant

theory, we now know that we

are pushed by our internal

needs, but we also have it

within us to be ‘pulled’

towards external motivators –

rewards, money and

recognition

Why does this matter in abusiness world?

• In our DNA • People need to be rewarded• Makes happy workforce• Lower attrition• Increase productivity• Spontaneous celebrations – Fruit Friday,

Bagel day, Massage day

Digital Rewards

– the future now

How?

How can we make the act of rewarding impactful?

• Rewarding people digitally is growing

• It’s the quickest way to reward people

• Provides an immediate response to stimulus

• The next generation of tech savvy people are working within your business

Digital rewards

Digital rewardsSpeed of access & Delivery

Lower overheads

Secure delivery

Low financial value / high

personal value

Long lasting

What can you do to

deliver these rewards

in the most efficient

and impactful way?

A variety of instant rewards

Recognition platforms

Live reporting

Gamification & Ecards

SummaryIts in our DNA – reward and recognition

make us happy

Happy people are more motivated

Business leaders should leverage this

Digitalisation allows us to maximise impact & longevity

of reward

Online platforms offer speed, control,

consistency and measurement

Its easier than ever to make

and instant impact – what’s

stopping you!

Contact us today

www.corporaterewards.co.uk

Email us: enquiries@corporaterewards.co.uk

Call us:

0370 405 2020

Connect with us on LinkedIn:

corporate-rewards-uk