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Rich Text content

Push Notification

Send User Experience(UI)forms as messages

Transactional buttons in messages

Password protection for messages

Ability to invoke

transactionsthrough Messages

PROBLEMS OF A2P COMMUNICATION THROUGH SMS

SMS does not support Images and Videos

A I

SMS does not support Group Communication

SMS Limited to 140 Charcters per Message

SMS does not support Rich Text Communication

High Cost

CAPABILITIES OF OTT MESSAGING

A I

WHY OTT (OVER THE TOP) MESSAGING IS WINNING OVER ‘SMS’?

NotifyingCustomers

Low Cost Human BehavioralChangeMessages

can reach across Geographic location

SecuredMessaging

WHY ENTERPRISES ARE LOOKING FOR INSTANT MESSAGING APPS?

07

Instant Messaging Apps for

A2P COMMUNICATION