instagram new feature new product development
DESCRIPTION
Created a new product and implementation plan for Instagram. A detailed marketing campaign was designed to create awareness about the new service. The new service aimed to make Instagram more profitableTRANSCRIPT
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RE-INVENTING INSTAGRAM
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Contents
BACKGROUND
MARKET ANALYSIS
NEW PRODUCT
COMPETITORS
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BUSINESS MODEL
RISK ANALYSIS
FINANCIAL ANALYSIS
CONTINGENCY PLAN
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• Kevin Systrom & Mike Krieger• Launched on Oct 6th 2010• December 9th 2011 Named• September 2012 Facebook bought instagram
• Online Photo/Video Sharing– Apply different digital Filters– Share in different Social
Networks:
“To capture and share the world’s moments”
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MARKET ANALYSIS
• Social Media is booming
• Trend to buy online
• Innovation
SOCIAL MEDIA AND TECH-INDUSTRY
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NEW PRODUCT
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• Online Shopping experience and promotions in social media
• Downloadable for free app stores
• New feature
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TARGET
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• BUYERS:
Active users Mobile/Laptops/Tablets Adults 20-30 years old Credit Card
• SELLERS
Active Business Account Small and Medium sized
enterprises Individuals
• FASHION BLOGGERS
Awareness and attract more users
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Images of products/se
rvices
Store 100% online,
excelent quality
Buyers & Sellers come
together
COMPETITORS
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HOW WE ARE GOING TO DO
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• Commission base of 10% for companies
• Commission base of 8 % for individuals (first 20 sales)
• Shipment by seller
• Rating for sellers 5* criteria
• Work with credit card companies and PayPal
• increase time spent on App
• Customer service
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RISK ANALYSIS
• Technical issues(bugs & hacks)
• Fake accounts for frauds
• Shipment
• Illegal products
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FINANCIAL ANALYSIS/SALES
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• 2014 – 5 million transactions with $10 million revenue a month (launch in May)
• 2015 – 7 million transactions with $14 million revenue a month
• 2016 – 9 million transactions with $18 million revenue a month
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FINANCIAL ANALYSIS/SALES
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CONTINGENCY PLAN
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UPS Connect
Delivery drones
Loyalty program
Exit strategy: Launch Instagram shop as a second app
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Thank you for your attention!
Do you have any questions ;-)