Social Media

Algorithm Updates: #Instawinners #instalosers

WHO’S FREAKED OUT ABOUT INSTAGRAM UPDATES

Goodbye Chronology• The current situation: Instagram’s newsfeed

serves up content in reverse chronological order.

• Where are things headed: Think Facebook-style newsfeed.

• Why is it changing: – Better user experience– Pay-to-play

GOODBYE CHRONOLOGY

Johnson, Lauren. "What Instagram's New Algorithm Could Mean for Agencies and Brands." AdWeek. N.p., 16 Mar. 2016. Web. 18 Mar. 2016.

The Stats

Average Instagram Content Missed

Content Viewers SeeContent Viewers Miss

THE STATS

Nieri, Christian. "#SocialSkim: Instagram: 'Chronological Order Is So... Yesterday'; Plus 11 More Stories in This Week's Roundup Read More: Http://www.marketingprofs.com/chirp/2016/29562/socialskim-instagram-chronological-order-is-so-yesterday-plus-11-more-stories-in-this-weeks-roundup#ixzz43a4sr7sI." MarketingProfs. N.p., 18 Mar. 2016. Web. 21 Mar. 2016.

Winners & Loosers

• Instagram Ads, Your BFF and Sexy brands• Twitter, Boring anything and Poor content

WINNERS & LOOSERS

Sloane, Garrett. "Here Are the Winners and Losers of an Instagram Algorithm." Digiday. N.p., 16 Mar. 2016. Web. 18 Mar. 2016.

Takeaways

• Instagram goals assessment• Content engagement audit• Consider promotion strategy

TAKEAWAYS