Instagram is

the #1 social

network for

swimmers and

they are 3x

more likely to

use it over

coaches

JOHN MARTIN

USA Swimming

INSTA(NT) GRATIFICATION

Video, Images & Posts That Get You Noticed on

Instagram

INSTA(NT) GRATIFICATION

• Insta-Insights

• Next-Level Content

• New Tools

• Takeaways

Instagram: “Every hipster’s favorite way to make it look like they take really classy pictures when really they are still using their phones.”

– Urban Dictionary

INSTA-INSIGHTS

• Why Instagram?

• Who is on Instagram?

• What Makes a Good Post?

• @USASwimming

• Fun Club Posts

WHY INSTAGRAM?

“Twitter gets you on the news and

while most potential recruits are

active on Twitter, EVERY

potential recruit is on

Instagram.” – Alex Cervasio, Coaches & Influencers

WHO IS ON INSTAGRAM?

• @USASwimming: 3,100-plus percent increase in followers since April 2014

• 600 million active Instagram users

• 95 million photos shared per day, up from 70 million in 2016

• 4.2 billion Instagram likes per day

WHAT MAKES A GOOD POST?

• Bold, clean visual

• Celebratory

• Inspirational

• Let the image speak

• Minimal text

@USASWIMMING

@USASWIMMING

@USASWIMMING

@USASWIMMING

FUN CLUB POSTS

FUN CLUB POSTS

NEXT-LEVEL CONTENT

• Increase Your Reach

• Instagram Apps: Boomerang, Layout

• Flipagram Slideshows

• Account Takeovers

INCREASE YOUR REACH

• Include a location

• Tag other accounts

• Use multiple hashtags

• #city #swimming #training

#workout #fun #goals

#teamwork

• Post consistently

INSTAGRAM APPS

• Boomerang

• Layout

FLIPAGRAM SLIDESHOWS

FLIPAGRAM SLIDESHOWS

ACCOUNT TAKEOVERS

• Athlete first

• Behind the scenes

• Make it interactive

ACCOUNT TAKEOVERS

NEW TOOLS

• Business Profile

• Instagram Stories

• Going Live

• Multiple Photos & Videos

BUSINESS PROFILE

• Include contact info:

phone, email,

directions

• Realtime analytics for

each post and story

• Gain insight to your

followers

• Access to paid

advertising – same

tools as Facebook

INSTAGRAM STORIES

• See stories at the top of your feed

• Multiple photos and videos appear

in a slideshow format

• Share as much as you want – great

for live event coverage

• Will disappear in 24 hours

INSTAGRAM STORIES

GOING LIVE

• Live video lives within your story

• Is only shown live, is not saved

within story; can download it

• Followers will be notified when you

are live

MULTIPLE PHOTOS & VIDEOS

• Creates a gallery of up to 10

photos or videos in a single post

• Followers can swipe through

photos and videos

• Great way to share multiple

photos from an event without

overposting

TAKEAWAYS

• Bold, clean visuals are best – use a

professional on occasion

• Vary your content – different types of

photos, video, graphics

• Try out the new Instagram new tools –

stories, multiple images, business profile

• Post consistently – 5-7 times per week,

but find your sweet spot

MIC DROP