Presented by Megan CorwinLocalMotives MarketingHow to use instagram to promote your local business

According to DigitalBuzz Blog, a new user signs up for Instagram every second!

A picture really is worth a thousand words visual communications and marketing are increasing in popularity

Instagram features such as hashtags and locations allow you to find and follow local prospects

Why instagram for your local business?

No need for a special camera your iPhone will work fine. There are lots of apps for you can use to make great images.Content ideas: your products in use, your offices and employees, the making of your products, etc.Mix up your images. Dont spam your followers by just posting images of your products. Take photos of other local businesses you like (and be sure to tag them) and nearby attractions.Adding variety keeps your Instagram feed fresh and from being to sales-y. If you plan to only use existing images from your product catalog, Pinterest may be a better fit for you.Content What should I post?

Add the location to the image. When uploading your image to Instagram, you have the option to add the photo to your Image Map. In addition to using this feature to tag your businesss physical location, add the location when uploading images of local events, sports games, parks, etc.

Others who have been to the location may browse images based on location and find your Instagram feed.Location, location, location

Use hashtags relevant to your location. Many Instagram users use hashtags such as their area code, zip code, or city name. For example, Columbus Ohio businesses might use the hashtags #614, #43215, and #columbus.Also, a frequent hashtag for local Instagram users is the prefix igers followed by the city name. Such as #igerscolumbus.Look around and see what hashtags people in your area are using.

Use hashtags to grow your reach

Follow local Instagrammers, and like/comment on their posts.

Dont comment about your business, but rather tell them what you like about their photos.

You arent using comments to sell, but to build an awareness and relationship with this person.

Get involved

Reply to users who comment on your images. If someone comments on one of your images, be sure to thank them for stopping by and answer any questions they may have.

Like other social platforms, Instagram is a conversation.

For extra points, go to the account of the user who left you a message and like/comment on a few of their images.

Get involved

Presented by Megan CorwinInternet Marketing StrategistLocalMotives Marketing

Web: http://localmotivesmarketing.comTwitter: @mcorwinInstagram: @megancorwinFor more information