instagram for businesses: introduction & best practices

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Instagram For Businesses Presented by: Global Bend @globalbend hp://www.globalbend.com

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Instagram, a popular mobile app that allows users to quickly share photos with their social networks, is officially the king of mobile. As of August 2012, the app has beaten Twitter in daily active users and average hours spent on the app. With the app's growing popularity, businesses cannot afford to ignore Instagram. In this presentation, Vancouver-based Internet Marketing company Global Bend offers an Instagram 101 that covers the following topics: - Instagram's features and why businesses should take notice. - The app's rise to fame — from quietly launching on Apple's App Store to being acquired by Facebook. - Best practices and tips for businesses and organizations when using Instagram Based in Vancouver, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online presence. Visit www.globalbend.com for more information.

TRANSCRIPT

Page 1: Instagram for Businesses: Introduction & Best Practices

Instagram For Businesses

Presented by:Global Bend@globalbendhttp://www.globalbend.com

Page 2: Instagram for Businesses: Introduction & Best Practices

WHAT IS INSTAGRAM?

“We looked at digital photos and realized very few exciting things had happened in the last 5 years.

We’re setting out to change that, and this release is our first step

along the way.”- Instagram, 2010

Page 3: Instagram for Businesses: Introduction & Best Practices

WHAT IS INSTAGRAM?

Instagram is a fast, beautiful and fun way to share your photos with friends and family.

>>> A free photo application for iPhone or Android

>>> Lets you take photos (or use existing ones in your photo library) and apply filters to them.

Page 4: Instagram for Businesses: Introduction & Best Practices

HISTORYNovember 2010>>> Instagram was released in Apple’s app store.

January 2011>>> Added hashtags

April 2012>>> Made available for Android

April 2012>>> Acquired by Facebook for $1 billion

August 2012>>> Instagram trumps Twitter in daily mobile us-age

Source: Viralblog.com

Page 5: Instagram for Businesses: Introduction & Best Practices

FEATURES>>> Easy-to-apply filters to change the look of your photos

>>> Integration with the biggest platforms: Facebook, Twitter, Flickr, Foursquare

>>> Option to use “flash”

>>> Likes and comments to facilitate engage-ment in the platform

>>> Geo-tagging

>>> “Explore” feature to find popular posts

Page 6: Instagram for Businesses: Introduction & Best Practices

WHY USE INSTAGRAMMobile- Instagram is #1 in mobile, which is increasingly becoming more important for marketers as tablets and smartphones become more popular.

Visuals- Social is becoming more visual and users of social networks expect photos. Studies after studies have shown that photos get higher engagement.

Facebook!Since Instagram has been acquired by Facebook, you can only expect deeper integration between these two platforms in the future. With over 1 billion monthly actvite users, Facebook is still the most popular social network.

Page 7: Instagram for Businesses: Introduction & Best Practices

BEST PRACTICES 1. Complete your profile. > Add an introduction > Select an Instagram ID that’s con-

sistent with your other social me-dia profiles. (Tip: Have the same Instagram ID and Twitter handle.)

> Add a profile photo.

Page 8: Instagram for Businesses: Introduction & Best Practices

BEST PRACTICES 2. Add information to your photos. > Use hashtags — for exam-

ple, when at events, use the applicable hashtags.

> Add the location to your

photos. > When appropriate, tag

people or businesses with their Instagram ID.

Page 9: Instagram for Businesses: Introduction & Best Practices

BEST PRACTICES 3. Integrate other social networks. > Connect Twitter, Facebook, Flickr,

and other social networks. > When appropriate, cross-post

to other pages using Instagram’s interface.

Page 10: Instagram for Businesses: Introduction & Best Practices

BEST PRACTICES 4. Be creative with your photos. > Remember the basics of photog-

raphy: look for interesting lines, great composition, and colours when taking photos.

> Share a variety of visual content

— show off your products, show-case your employees, provide a behind the scenes preview, and share interesting and adorable photos.

Page 11: Instagram for Businesses: Introduction & Best Practices

BEST PRACTICES 5.Engage! > Follow interesting individual and

business accounts on Instagram. > “Like” great photos on your

stream. > Find popular photos using the

“Explore” functionality. > When appropriate, leave a com-

ment to photos. > Promote your Instagram page

on your website or through your other social networks.

Page 12: Instagram for Businesses: Introduction & Best Practices

About Global BendBased in Vancouver, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online pres-ence. We drive traffic to our clients through media giants like Google, Facebook, MSN and Twitter and maintain a strong focus on converting that traffic into business for you.

Proudly Canadian owned and operated, Global Bend leads through inno-vation while being true to its geographical roots. Committed to deliver-ing a unique digital experience to our customers, Global Bend focuses on real-time customer interaction with top-quality topical content.

For more information:Contact us at (778) 870-2276 or email us at [email protected]://www.globalbend.com