instagram & events

#eventtechlive The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. #eventtechlive

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

#eventtechlive!

Instagram & Events Pr!"!#$!% b& C'r(" K)p")*(" LEGACY MARKETING PARTNERS


The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. #eventtechlive!The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. #eventtechlive!


I!"#$%r$& b' #() N*&b)r"

150M Monthly Active Users

60%+ People Outside the US 1.2B Likes Daily 55M Average Photos Per Day

T+p 5 ,-#)r" Used on Brand Photos 1. No Filter 2. Lo-Fi 3. Valencia 4. Rise 5. Amaro

3r. F$"#)"# Growing App of 2013

T+p 5 Br$!." Of Interbrand's top 100 global brands,

59 are $/#0v) on Instagram and account for over 90 million active

followers

Sources: mashable.com/2013/10/21/fastest-growing-apps, simplymeasured.com




are much !"r#$%&r than just words. That is why so much is done in graphics and trailers down to the imagery of the title.”

-Dr. W'()!* P!+,*#"*&r'p-!" '$. A/"*#r

Loren, Jess, Swiderski, Ed.!Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network.!Pearson: Que, 2012. Print.

“Attention spans are lengthened when you offer one visual or auditory enhancement to the written word … V-!/'(!, when it comes to advertising,




10 !"#$ %&p#

WINNING w&%' INSTAGRAM

1. Find Your Brand/Event’s Personality

2. Feel Your Filters

3. Be the Andy Warhol of Your Event

4. Bring Out Your Stars

6. Pre | During | Post

7. Unleash Your Evangelists

8. 60/40 Rule

9. Pleased to Introduce

5. Give As Good As You Get

10. Amplify Your Content




TIP 1: !"# Y$%r Br&"#/Ev'"(’) P'r)$"&*+(,

G'((+"- )(&r('#: Assign a personality for your event

B$"%)! This can help determine whether or not you have a true use for Instagram or social media in general

SLEEK

TOUGH

SERIOUS

MODERN

WACKY OFF THE WALL

FAMILY-FRIENDLY

POWERFUL GRITTY

FUN

STYLISH



The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. @b!"#"$%!rr&'! @"b#!




Become a r!"#$%r user first

Tr& before you buy

TIP 2: F!!$ Y'#r ($)!r*

!




E!r"#b$r%! L&-'! V!"()*$!! R$+(! A,!r&!

Bright Warm

Cheerful

Dark Handsome Mysterious

Rich Sumptuous

Delicious

Relaxed Mellow

Easygoing

Vintage Retro

Subdued




Is your event a !p"#$%#&" for the eyes? Show people what your brand or event is all about through the use of imagery

TIP 3: B" $'" A()* W%r'+& +f Y+,r Ev"($



The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. #!"#r$%&'"(&! #$)&(*+,-.,$#&!




Utilize talent or co-hosts that will be featured at the event

TIP 4: Br!"# O$% Y&$r S%'r(

to build )"#'#)*)"%




28.1K !"#$% 8,845 !"#$% vs




TIP 5: G!v" #$ G%%& #$ Y%' G"(

Consider giving supporters an !)*")(!v" to tag




@v!r"!#$%&r!'$!




Post images during the process of designing your event, post them live during the event and post follow up “b!"# $f” images while you thank your attendees and followers TIP 6:

Pr! D%r&'( P)#




Pr! D"r#$% P&'

#()*+"','"%(!




Use Instagram videos for q!"#$ reactions during and after your event, as well as a way to v%r& your content mediums

TIP 7: U'()%*+ Y,!r Ev%'-)("*.*




60% of your content should be for humor or interesting images relating to your event or brand, but not directly selling. 40% of your content should promote your event directly

TIP 8: 60/40 R!"#




R!"#"$!% &'r#"$!% is the concept of rotating the spokesperson on a broadly-scoped social media account TIP 9: P()#*)+

T! I%"r!+'&) Op)% 'p the channel to talent, vendor partners, or other stakeholders in the event



The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. @w!"r!#"!




Use your existing social media platforms to !"#$% the reach of your images

TIP 10: A&p'(f) Y*+r C*$"#$"

S*,(-' &#%(- (,*$.




R!"#p

1. Find Your Brand/Event’s Personality

2. Feel Your Filters

3. Be the Andy Warhol of Your Event

4. Bring Out Your Stars

6. Pre | During | Post

7. Unleash Your Evangelists

8. 60/40 Rule

9. Pleased to Introduce

5. Give As Good As You Get

10. Amplify Your Content




!!T!"#$% I$&'!%r!( ') '*+ N,' L+v+-




!!

!Held at the Skirball Center of Performing Arts in New York !The cheeky function invited guests to pen resolutions on placards using #Resolutionsgirlsbreak !Guests snapped photos holding their placards, and the fun shots were posted to HBO's Instagram page

@G!r"#HBO!H$%&' ( N&w Y&(r#-)&*&' P(r%+




!Lexus invited 212 Instagram influencers to participate! !Participants captured specific parts of the vehicle! !It was later compiled through the #LexusInstafilm

L!"# I$%r&'"()# *r#%-Ev)r C&++,b&r,%-v) S%&p-M&%-&$ *+.




!Promotion of a new fashion blog, the Cut !Branded Vehicles were used as shuttles for V.I.P. Guests !Entry: Instagram an image using #thecutshuttle to win prizes

N!w Y"r# M$%&'(! $) #N Y F W




!Guests used blackboards to share how they would help their community or better themselves! !Every Tweet and Instagram post resulted in a $2 donation by Toyota !#ToyotaGiving garnered 4,000 total Tweets and Instagram posts

#T!"!#$G%v%&' $# L!(($p$(!!z$




!The new CLA class was approached with an untamed attitude !Fans shared what 'Untamed' meant to them! !The result: a social media installation in the center of Paris

#U!"#$%& b' M%r(%&%)-B%*




!Where: Special K store in Stockholm! !Guests were encouraged to snap Instagram photos! !The photos were then used as currency for a box of cereal

K!""#$$’% I&%'(C)rr!&*+




!"#$%&'()%(*$%+,+*-.(!/0)&!10++2+,*-.(!/0)345+

!"#$ Y%&

instagram & events

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