INSTAGRAM CHEAT SHEETED

ITIN

G A

PPS ・For cropping & colour correction

・Some good/subtle filters

・For adding some extra flare・Can help make a boring photo more engaging

・For more advanced options

Snapseed

Lens Distortions

Lightroom Mobile

Keep this colour wheel in mind when editing your photos.

Orange highlights with blue shadows are popular for colour correction. Why? Because compli-mentary colours! (red hair with green backdrop, etc.) photo cinema

*use in moderation

COLO

UR

THEO

RY

・Clean・Bright・Crisp・Natural・Composed・Colour corrected

photo: iPhone 6sedited: Lens Distortions + Lightroom Mobile

・Washed out・Crooked・Bad filter・No colour correction・Bad filter・Too much noise/grain・Bad filter

DO

DO

N’T

GEN

ERA

L TI

PS

・Only use filters when absolutely necessary:

- Don’t use filters that wash out the blacks / create a lot of grain

- Use filters that complement the colours in the photo

・Pay attention to exposure (highlights & shadows) when taking the photo

・Spend those extra few minutes editing to improve overall quality

・Have fun with it! Get creative with image composition

CAPT

ION

S

POST

ING

・Keep it short and sweet・Use #OnlyHere & #UNB when applicable・Emojis are effective in moderation

・Check your account analytics for best posting times based on your audience・Only post once a day

As seen in photos & cinema: