Zipcode Tutorial

InstaGIS

Open your Google Chrome browser and search http://zipcodes.instagis.com/

Step 1

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Step 2

Click the blue button to identify the zip codes that match better for your next marketing campaign.

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Step 3

Click the Id_Zipcode and you will have the opportunity to make your segmentation based in consumption or demographics.

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Step 4

Scroll down and select the relevant industry for your segmentation.

InstaGIS

Step 5

Once you click your criteria, select operator. We recommend to use always the operator equal or greater

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Step 6

Finally, just click add condition and your first query is going to be ready. If you need another condition, repeat the process and once you are ready, just click estimate matches

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Step 7

Once you click estimate matches, InstaGIS will show you how many zipcodes are selected in your query around the USA. Click Map my Audience, to understand geographically your potential audience.

InstaGIS

Step 8

Once you click estimate matches, InstaGIS will show you how many zipcodes are selected in your query around the USA. Click Map my Audience, to understand geographically your potential audience.

InstaGIS

Step 9

Zoom in the map to have a better understanding of your audience or click in the legend grid or dots to have a better visualization of the information.

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Step 10

If your query is perfect, click download report and an excel file will be downloaded in your computer.

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Step 11

Now you will have enough information to make a segmentation in Google Adwords, Facebook or Twitter using consumption and demographics for your display campaigns.

Julian Garcia jgarcia@instagis.com