INSTA – WOWPresentation by Birch Solutions

What We’ll Cover

• What it is & Who Uses it

• Your Goals and Profile

• Posting to Insta

500 Million Active Users Daily* and Growing –Instagram is becoming the go-to social channel

for consumers and businesses.*Hubspot

•Ages 13–17: 57 million (7%)

•Ages 18–24: 270 million (32%)

•Ages 25–34: 270 million (32%)

•Ages 35–44: 131 million (15%)

•Ages 45–54: 68 million (8%)

•Ages 55–64: 30 million (3%)

•Ages 65+: 18.3 million (2%)-Hootesuite

Gender

Male Female

Demographics

•Who do you want to attract?

•Why do you want to attract them?

•What do they need from you?

Goals

Sample Profiles

Your Profile• Username• Profile• Name• Website• Bio

Create Your Profile

•Who serves the same folks you would like to get in front of?

• Let’s do some Hashtag recon…

Hashtags

Display Purpose

Focalmark, AutoHash

POSTING

Posting Options• Posts – photos/videos• Stories – 15 Seconds• IGTV – Hour long videos• Highlights

Automation Tools

• Buffer• Hootsuite• Hubspot• MeetEdgar• Sprout Social• Social Flow

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