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© Siemens AG 2011. All rights reserved. Inspiring the Future by Driving Technology Media Summit Metals and Mining Technologies Kolkata, India, May 10-12, 2011 Werner Auer, CEO of Siemens VAI

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Page 1: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.

Inspiring the Future by Driving Technology

Media Summit Metals and Mining Technologies

Kolkata, India, May 10-12, 2011

Werner Auer, CEO of Siemens VAI

Page 2: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 2

Order intake according to business segment and region

Siemens VAI FY 09 FY 10

New orders (in billion EUR) 2.4 2.6

Competence Center Regions

Mining

Americas

Steel Plants, Ironmaking, Mini Mills, Env.Casting & Rolling

Metallurgical Services

Asia

EuropeCIS/UKR/Middle East/Africa

Metals EA Solutions

18%

30%

13%

27%

12%

40%

32 %

11%

17%

Metals Technologies – Order Intake FY 2010 Competence Center and Regional Portfolio

Page 3: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 3

Achievements in 2010 Business Development

Customers

In 2010, Siemens VAI secured two major orders in the USA and in Brazil. In connection with stable business in China and India, the company returned to the growth path after the market downturn in 2009. Due to these two major projects, order intake in 2010 was highest in North and

South America, followed by orders from China and India. Orders from Europe including Russia were ranking third. The Business Segments Casting und Rolling, Electric and Automation as well as

Services further extended their share of the portfolio in 2010.

Organization

In 2010, Siemens VAI finalized restructuring in Europe. The decision to create engineering and manufacturing capacities in China und

India, opened up additional market segments worth approx. 5 billion Euro, which could not have been served from Europe.

Page 4: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 4

Metals Technologies W. Auer (CEO)

Mining Ironmaking Steel Plants & Mini Mills

Casting & Rolling

Electrics/ Automation

Metallurgical Services

Erlangen/Germany Alpharetta/USA

Linz/AustriaStockton/UK

Legelshurst/Germany Linz/Austria

Worcester/USA Marnate/Italy

Linz/Austria Montbrison/France

Sheffield/UK

Linz/Austria Erlangen/Germany

Linz/Austria (Headquarter)

Billet Caster Ladle Furnace Vacuum Degasing Blast Furnace Sinter Plant

Achievements in 2010 Portfolio Expansion in China and India

To China: Downstream To India: Upstream

From ore to coil: Siemens VAI expanded portfolio with focus on the strategic position of a multi-local supplier

Reversing Cold Mill Finishing Lines Alu Foil Mill Caster Segments Shapetech Products Bar Mills

Page 5: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 5

Allegheny LudlumHot Strip Mill incl. EA,SILOC and MES-System

Gerdau AcominasPlate Mill incl. EAMajor Spare Part Order

Krakatau SteelRevitalization of Slab Steel Plant

NLMKConverter Plant with Dedusting, CCM

SAILSection Mill

Qatar Steel2 EAF, 2 LF and Dedusting

TK CSAMaintenance OutsourcingMajor Spare Part Order

OAO KalugaUltimate EAF, Twin LF, CCM

NISCORoller Refurbishment

CSNCaster Maintenance Service

Minera Lumina Copper2 Gearless Drive Systems

CodelcoMaintenance Contract

Fujian DeshangDrap Line

Las BambasMining Gearless Drive

TKSGTO to IGCT

PCS7 Upgrade

AM JubailMES System

Alu Customers43 TCS-Systems

Dongbu / SEAHSL150 Upgrade

Achievements in 2010 Major Orders

Page 6: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 6

1st FAC for ALU TCS Packages

at Weifang SanYuan

First 16m³ „Hybrid Flotation Cell“

installed at Minera Los Pelambres

First „LiquiRob

EAF“ at Riva

Commissioning of „400mm Caster“ and first successful application of „Dynacs 3D“ at Shougang Shouqin

FAC for ESP project at

Arvedi

First installation of „Gimbal GT

3000“ at Tata Steel

NTMK Start up converter steelplant

„MERIM“ pilot and „Waste Heat Recovery“ for Finex at Posco

Application of „Dynacs 3D“ and new „VAICON Link“ at voestalpine

„SWGR“ at Dragon

Steel

EA for first commercial

Castrip plant at

Nucor

1st PFC for Plate SmartCrown at Dongkuk

First „LiquiRob Sublance“ at TK CSA

Reaching sales release for 50 R&D projects in FY10 sets the path to further growth in the future!

First installation of „EAF RCB Temp“ at Bous

Achievements in 2010 Successful Kick-offs of Innovations

Page 7: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 7

Achievements in 2010 First Endless Strip Production Worldwide

Technology:Arvedi ESP (Endless Strip Production) technology is characterized by the production of hot-rolled coils in a thin-slab casting/rolling plant directly from liquid steel in a continuous and uninterrupted manufac- turing process.

Benefits: Less energy consumption

Major reduction in CO2 emissions

Casting of 80 mm thin strands at speeds in excess of six meters per minute

Hot-strip rolling down to a thickness of 0.8 mm

Strip dimensions meet the geometrical requirements for cold rolling, allowing

conventional cold-rolling process step dispensed for many industrial applications

Page 8: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 8

Around 40 Percent of Future Global GPD-growth Will Be in BRIC and Middle East Countries

Worldwide GDP and growth expectations until 2015 Strategic consequences

Extend our business in future growth markets

Develop SMART products (Simple, Maintainance-friendly, Affordable, Reliable, Timely to Market)

Continue expanding local know-how and value creation

6%

8%

Germany

Europe (without Germany)

USA

Japan

BRIC & ME Brazil, Russia,

India, China, Middle East

Rest of world

GDP 2009

24%

23%

18%

21%

Growth 2009-2015

Engagement in growth regions secures the global competitiveness of the company

40% of wordwide

growth

Page 9: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 9

1) Relevant market for Siemens VAI in billion euro

Metals Market is Back in Growth Mode

Market development 2008-2016 1)

2016201020092008

-37%33

21 21

+3-5% p.a.

Market trends: Focus on plant

modernization, revamping projects and services business

Production must become more flexible & productive

Protection of Environment

Supplier trends: Strong competition from

local equipment suppliers

Page 10: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 10

Performance driven

markets

Requirements for performance Life cycle solutions Cost effective, flexible production Quality, safety, environment Innovation sets new standards Economic balance between feature and price

Price driven

markets

Standards for mass production Need for local supply Price for basic functionality Conventional plant design

Solutions for plant products by local plant engineering companies Copy of technology Export of plant components

New Market Dynamics are Challenging for Global Plant Engineering Companies

Page 11: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 11

New Technologies

Modernization & Service

Energy & Environmental

SMART

Standardization

Raw material & energy costs

Low cost competition

Plants for high quality steel

Innovative plants offering Flexible operation High steel grades Energy/cost efficient production

Volatile market

Environmental regulations

Technological packages Robotic solutions Service on demand

Energy, raw material and water efficiency

Green solutions

Strengthen competiveness in emerging markets

Develop specific solutions for emerging markets

Improve cost position Optimize supply chain Enhance product compatibility

Morshor, Direct Rolling,Circular Pelletizing,…

Modular Looper,Anti-chatter Solution,Long-life Blowing Lance,Anti-sticking Coating,…

Heat-to-Power,Quantum EAF, MERIM,Dry Slag Granulation,…

Ladle Furnace,Billet Caster,RCM, Alu Foil Mill,…

Product Lines,Mini Mill Standardization,Universal Stand,Belt Conveyor System,…

Trends Innovation Fields Target R&D Projects

Growth lever Innovations, Services and Portfolio Extension

Page 12: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 12

Recovering market is ready to step into radical innovations in plant technologies again

New Technologies

Performance/ price driven investment

Green Products M~1.9 MW

Morshor

Direct Rolling

Dry Slag Granulation

EAF Quantum

Heat-to-Power

Circular Pelletizing

M3 Billet Caster

Mar

ket i

ntro

duct

ion

or

lead

cus

tom

er p

roje

cts

Growth lever Technology, Green Solutions and Local Competences

Page 13: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 13

Customer benefits: One face to the customer

Standardized design and interfaces

Quick and smooth implementation for new and revamp business

Fast ramp-ups of machines (e.g. Connect & Cast)

Examples: Smart Mold

DynaWidth

Mold Expert

Smart Segment etc.

Requirements for improved plant performance

The integrated vertical approach leads to optimized plant components and performance

Technological PackagesCore Components

Proc

ess

Kno

w-H

ow

and

broa

d te

chno

logi

cal e

xper

tise

Metallurgical Expertise / Process

Know How

Electrics Automation

Mechanics & Fluids

Manufacturing &Service Aspects

Growth lever Vertical Integration Improving Plant Performance

Page 14: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 14

Integration of Condition Monitoring Systems with automation and mechatronics

→ we bring the CMS to the data

Connection of Condition Monitoring data and process data

→ Impacts of plant status on production become transparent

Adaption of plant operation to plant status

→ active intervention to protect the plant becomes possible

Customers can spot problems in time, avoid damages and schedule service activities as needed

Growth lever Condition Based Maintenance (CMS)

Page 15: Inspiring the Future by Driving Technology - Home - English - · PDF file · 2011-05-16Start up converter steelplant ... and new „VAICON Link“ at voestalpine „SWGR“ at Dragon

© Siemens AG 2011. All rights reserved.Kolkata, India, May 11, 2011 Media Summit Metals and Mining Technologies CC MR IPage 15

Summary Siemens VAI on Track with Leveraging its Global Footprint

Recovering market is ready to step into lifecycle management of steel plants for more competitiveness

Lifetime extensions and need for new steel qualities create stronger demand for modernization and service

Infrastructure projects increase demand for new capacity and innovative technologies in emerging countries

Siemens VAI is well positioned to serve customers locally on a worldwide basis

Leading position as electric and automation supplier for steel plants was expanded in 2010

Successful regional setup for local solutions, services and manufacturing in China and India will be further advanced