inspiring putrajaya
DESCRIPTION
Putrajaya is one of the world's best planned cities, but it is its symbolism that perhaps the most powerful result. The story of development is one of courage, innovation and imagination.TRANSCRIPT
A GrandVision,
A ShowcaseofInnov
ation
Putrajaya bears testimo
ny to our ability to i
nnovate It
serves as a model city
to be emulated not on
ly by other
Malaysian towns but also
other countries.
YAB Dato Seri Abd
ullah Haji Ahmad B
adawi, Prime Ministe
r, Malaysia
Putrajaya, I believe, ha
s become a model for new
capitals in
many countries... Those
who have seen Putrajay
a consider it
for their new capitals a
nd have gone so far as t
o request the
planners of the city to he
lp them plan their new cit
ies.
Tun Dr. Mahathir b
in Mohamad, Former
Prime Minister, Malays
ia
For years, it was a swa
mpy stretch of land with
a languid
personality. Then the l
eadership announced th
at it would
become the seat of the
Federal Government
in the new
millennium, and histor
y was set in motion.
Inspiring Putrajaya: W
orlds First Intelligent
Garden City
is a stylish publication
that is set to become a
collector’s
item.
Putrajaya is one of th
e world’s best planned
cities; but
it is its symbolism t
hat is perhaps the mos
t powerful
result. The story of
development is one of
courage,
innovation and imagi
nation. For Malaysian
s, it is an
inspiration about wha
t can be achieved w
hen world-
class standards and va
lues are applied in an
endeavour.
Join us on this pictor
ial journey and discov
er the style
and substance of this
multi-dimensional city
.
It will be, we trust, a
fascinating one.
KDN P12xxx/7/2/005
ContentsA celebration of creativity, a showcase of innovation 4Message bythePrimeMinister,YAB Dato SeriAbdullah HajiAhmadBadawi
Artistic take on innovation 6Message bythe President, Limkokwing University College of Creative Technology, YBhg Tan Sri Dato Dr Lim Kok Wing
Malaysia’s Garden City of Tomorrow 14A glimpse into the future 17Multi-dimensional cityscape with a distinctive aura 40Futuristic city living designed to be emulated 56New interpretation of the old 76 Impressive structures of Putrajaya 102In harmony with nature 120 Vibrant city with 21st-century goals 144The MSC connection: Cyberjaya complements 158Cyberjaya’s heart of innovation 162
Concept/Design: Tan Sri Dato’ Dr Lim Kok Wing
Cover Design: Tan Sri Dato’ Dr Lim Kok Wing
Art Direction: Chooi Siew Heng
Photography: Lee Chee Meng, Photography Department, Limkokwing University College of Creative Technology
Published by: Limkokwing University College of Creative TechnologyInovasi 1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia
Colour separation & CTP production by A.Sani KW Sdn Bhd
Printed in Malaysia by Hoffset Printing Sdn Bhd
Copyright© 2006 Limkokwing University College of Creative Technology
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form orby any means, electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise, without the priorpermission in writing from the publisher.
W ith Putrajaya, Malaysia has entered into a new chapterin the history of modern city planning. The country caneven lay claim to having created something never beforeseen in the world. Contrasting features such as stylishbuildings and open spaces come together to make it anembodiment of how technology can exist in harmonywith nature.
Soaking in the atmosphere of Putrajaya is like taking aglimpse into the future – and there is no mistaking themessage: the future has arrived and this is how it looks.
The story of how Putrajaya was conceived is nothingshort of an inspiring one. Inspiring Putrajaya: WorldsFirst Intelligent Garden City captures the beauty ofMalaysia’s foremost Intelligent City.
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A celebrationofcreativity,ashowcaseofinnovation
Putrajaya marks the beginning of a new chapter for Malaysia,
yet not all Malaysians can claim to have visited this most
revolutionary garden city.
I hope Inspiring Putrajaya —The Worlds First Intelligent
Garden City opens eyes and inspires minds. It should
enlighten readers on why this city that will help
Malaysians secure a competitive position in the world
market, must have a special place in our hearts
and minds.
This publication sets out to capture the splendour
and significance of Putrajaya – that it is more than
the seat of the Malaysian Government.
Putrajaya bears testimony to our ability to
innovate. The city has redefined the concept of
Garden City by injecting high technology,
resulting in a trendy futuristic location.
It serves as a model city to be emulated
not only by other Malaysian towns
but also by other countries.
Foreword
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One of the world’s best planned, best designed cities, Putrajaya boasts
core areas that are structured into identifiable precincts, carefully
landscaped and constructed. Futuristic elements blend in pleasingly with
other details inspired by more traditional sources. Islamic architecture
has never been more brilliantly employed to make for an inspiring place
to live and work in.
Nature and technology are in good balance – even boulevards, like
other man-made structures in the city, have a meaningful existence.
The Putra Square, for instance, is where Malaysians often gather for
national celebrations and important events. And like everything else in
Putrajaya, every detail comes well art-directed. In this case, the design
of the square portrays unity in the country, the shapes representing the
development of Malaysia and the perfect circle depicting synergy.
Indeed, there is much to be celebrated where Putrajaya is concerned.
From its eight scenic bridges to the Diplomatic Precinct that answers
the future needs of the diplomatic community, every detail in Putrajaya
speaks of a carefully laid plan conceived by brilliant, far-sighted minds
to result in a city all Malaysians can be proud of.
YAB Dato Seri Abdullah Haji Ahmad BadawiPrime Minister, Malaysia
2006
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Artistic take on innovationInspiring Putrajaya would not have been a reality if not for Dato’ Seri
Abdullah Ahmad Badawi. A big thank you to the Prime Minister for
his encouragement that helped fuel the passion for a publication that
is captivating in both style and substance.
And of course, if Tun Dr Mahathir Mohamad had not created
Putrajaya and Cyberjaya in the first place, the country would not have
these shining examples of how it could be on par with the best
in the world today. Thank you, Tun Mahathir, for the
opportunity to produce this publication.
Building creativity and innovation is the great task
ahead, and in Putrajaya and Cyberjaya, we have
demonstrated we have the potential to stamp our
mark. These cities are critical elements in the
branding of Malaysia as a dynamic, innovative
nation able to keep pace with the
competition brought on by high
technology and globalisation.
In Cyberjaya we evidently have the ideal
location for companies to harness creativity
and innovation in order to generate top-
line growth; where models of innovation
and efficiency have taken root and
Foreword
Captions:
Pages 9 — 10 Gateway into Putrajaya Seri Saujana, animpressive steel and concrete structure providing access from the south, is
one of eight bridges linking Putrajayas Core Island and its periphery areas
Pages 11 — 13 Vision of the future Seri Wawasan (Vision), a signaturebridge with dual three-lane carriageways in Precinct 2, encapsulates theessence of Putrajaya as a futuristic city. The cable-stayed bridge is avisually-exciting blend of aesthetics and functionality cannily applied tomodern civil engineering and creative design. It drew its design inspirationfrom a sailboat and features a combination of cable backstays and astructural steel tie-back for the support of the 37.2m wide causeway
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thrived.
And how both the cities appeal to the eye with their unique fusion of
traditional concepts and contemporary angles! In the aesthetics
department, they clearly qualify as model cities; each a showcase where
Malaysians can witness the dynamics of innovation and appreciate the
idea of paradigm shifting.
Inspiring Putrajaya artistically captures the vibrant vibes of the city
on camera. The many wondrous sights are worth immortalising
and documenting; they speak of a carefully laid plan
conceived by brilliant, far-sighted minds.
Malaysian aspirations have never been voiced louder.
YBhg Tan Sri Dato Dr Lim Kok WingPresident, Limkokwing University College of
Creative Technology 2006
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In Ebenezer Howard’s Garden
Cities of Tomorrow published in
1902, the author writes about
the creation of new towns of limited
size, by a permanent belt of
agricultural land.
If Howard were alive today, he would be
astounded to see a concept first thought
up by him, being brought to the next
level – much grander in scale and more
diverse in terms of ideas. Malaysia’s
first Intel-ligent Garden City, Putrajaya
is the trendy and futuristic location for
the country’s central Government.
Here, we see a convergence of the past,
present and future – of heritage, design
and technology. For example, fibre-
optic cables and minarets are both the
Malaysia s Garden City of Tomorrow
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personality of this city, as are modern stylised bridges amongst our
natural heritage of fauna and flora.
Everywhere around the world, city planners continuously seek to
strike a balance between the quality of life and the need for better city
planning, better housing and better public services. Countries such as
New Zealand and Canada have their Garden City in Christchurch
and Vancouver respectively. With Putrajaya, Malaysia planned for a
garden city that was stylish, real and authentic, and equipped with the
latest technology to be a model of efficient Federal administration.
Maybe it was a tall order, but it was not impossible, as is clearly
evident. Fully integrated and self-contained, it is a showcase of
excellence in distinctive design, technological advancement and city
planning innovation.
Malaysians can lay claim to having created something never before
seen in the world. Contrasting features such as stylish buildings and
open spaces come together to make it an embodiment of how
technology can exist in harmony with nature. Not surprising, of course,
considering that Putrajaya was conceptualised based on three simple
ideologies that cover the spiritual, social and natural – man and his
creator, man and man, and man and nature.
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Like a person who wears many hats, Putrajaya has many objectives:
vital development catalyst due to its role as model city, nerve centre
of the nation, and ideal place to live, work and engage in sports and
recreational activities.
Putrajaya’s version of modern city living is in tandem with the
Malaysian Government’s goal of nurturing a caring and tolerant
society and its policy of ensuring continued growth in the Klang Valley
by providing a more balanced development away from Kuala Lumpur,
the latter still the country’s financial and commercial capital.
Futuristic, yet charmingly rustic structures share space in an orderly
fashion on 4,581 hectares of land. This combination evokes a ‘resort
feel’ – lending to a refreshing environment for work and play. Some
40% of the meticulously-designed capital is preserved for nature.
Parks and botanical gardens, manicured hills, large bodies of
freshwater wetlands teeming with wildlife like swans and flamingoes
are hallmarks of Putrajaya. The nature spots with their 60,000 trees
and shrubs would make an ideal site for scientific exploration,
although most visitors would be happy enough to appreciate them for
their scenic value alone.
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Soaking in the atmosphere of Putrajaya is like taking a glimpse into
the future – and there is no mistaking the message: the future has
arrived and this is how it looks. The story of how Putrajaya was
conceived is nothing short of an inspiring one. Pet project of former
Prime Minister Tun Dr Mahathir Mohamad, it has been built for the
next 100, 200, or 300 years – or so declared Dr Mahathir when
Government departments began moving into the city from bustling
Kuala Lumpur in 1999.
The former Prime Minister, best known for his Vision 2020 that
targets a developed Malaysia, first unveiled Putrajaya on June 4,
1999, as a shining example of its grand vision for the future. The
legacy of his early planning forms the framework of Putrajaya today.
Putrajaya has since come to symbolise the branding of Malaysia. That
it is an ambitious plan is without a doubt. The US$8.1 billion city is
still undergoing construction – much needs to be done. Lead developer
A glimpse into the future
“The Malaysian elements are mostly in the decorations, using
intricate traditional Malay designs.”— Tun Dr Mahathir Mohamad
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Putrajaya Holdings, in partnership with four property developers –
Peremba Sdn Bhd, SP Setia Bhd, Hong Leong Properties Bhd and
E&O Property Development Bhd – is responsible for developing the
residential precincts outlined in the Putrajaya Master Plan.
Named after the country’s founding father and first Prime Minister,
Tunku Abdul Rahman Putra Al-Haj (the suffix ‘jaya’ means
‘success’), the city features its uniqueness, which is further enhanced
by another model intelligent city.
Complementing Putrajaya is its twin city, Cyberjaya – positioned as a
premier ICT hub, not just for Malaysia, but for the region. Malaysia’s
Multimedia Super Corridor (MSC) is located here, the nerve centre
of the nation’s ICT projects and aspirations.
Together Putrajaya and Cyberjaya symbolise Malaysia’s aspirations to
be a key player in the global ICT arena.
Already making a huge impression on visitors are the stylishly designed
buildings where Government offices are housed. These sit along the
fringes of Putra Square, surrounded by a massive man-made lake. It
was envisioned that Putrajaya would attract banks, securities houses
and media organisations hoping to escape Asia’s more congested
capitals. Embassies are represented in a diplomatic enclave in the
northern end of Putrajaya.
High-tech schools, fishing grounds, jogging paths
and artificial lakes – these are among the features
that are to be incorporated into the system. Some
smaller details are already functional: viewing
platforms built on hills, futuristic street lights
and irrigation ditches dug into grassy knolls.
Schools, healthcare facilities and public
amenities are being built in the city
over the next decade. Advanced
communications and transpor-
tation infrastructure will keep
Putrajaya well-linked. A golf
course, sports stadium,
cultural centre and shopping
malls – all these should come
together to make Putrajaya
vibrant and visually
exciting but certainly
nothing can compete
with the impressive
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sight of the pink-domed Putra Mosque
boasting the world’s tallest minaret at
116m.
Putra Mosqueis trulyasightto behold
and is one of the most modern
mosques in the world. This
sandstone mosque,which
incorporates Malaysian,
Persian and Arab-Islamic
architectural designs, over-
looks a giant man-made
lake.Theentirecomplex
can accommodate up
to 15,000 worship-
pers and has also
been designed for
conferences,
seminars and
symposiums.
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Captions:
Pages 22 — 23 Bridging precincts The Seri Wawasan Bridge with a cycle track and pedestrian walkways is a main link betweenthe Core Island and residential area of Precinct 8.
Pages 24 — 25 Putrajayas defining feature the Boulevard is a 4.2km-long, 100m-wide central spine that runs through theCore Island and connects it to the northern and southern ends of Putrajaya.
Page 26 Building the unconventional The Putrajaya International Convention Centre is a distinctive building whose design wasinspired by the eye of the pending perak, a popular silver adornment.
Pages 27 — 29 Breathtaking arch This steel lattice structure forms part of the Gateway to provide the Putrajaya CorporationComplex with a riveting faade. The Gateway houses a public viewing deck that offers a commanding view of parades along theBoulevard.
Pages 30 — 31 Heart of Putrajaya The Putrajaya Corporation Complex is strategically located in the middle of the Core Island,overlooking the Putrajaya Square and facing the Palace of Justice.
Pages 32 — 35 Paragon of justice The Palace of Justice, as seen from below Putrajaya Corporation Complexs Gateway, isanother architectural beauty with its granite-clad colonnades and mosaic-clad domes. The Palace of Justice is aligned to the Qiblat Axisfacing the Putra Mosque beyond the Putrajaya Corporation Complex.
Pages 36 — 37 Parading Malaysia s best With pavements highlighting patterns of the songket, a traditional woven cloth, theBoulevard plays host to the annual Merdeka (Independence) Parade.
Pages 38 — 39 Justice prevails Offering more than 70,000sqm of floor space, the massive Palace of Justice houses six Courts ofAppeals, two Federal Courts and 20 Judges Chambers.
Whilst Putrajaya is the Federal administrative centre of the nation, it
was also designed as a residential suburb for thousands of civil
servants. Already available are a golf course, sports stadium, cultural
centre and shopping mall – designed to fit into the overall concept of
the city, as well as to provide fun and interesting recreational activities
for the residents.
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Travel writers will applaud Putrajaya’s ability to draw visitors despitebeing the Federal Government’s administrative centre – seeing it asan achievement in itself. Located 50km from Kuala Lumpur,Putrajaya has in fact become a popular tour option, high on the listof every visitor to Malaysia.
Currently, the city receives a modest number of foreign visitors butplans are under way to build more tourist attractions, including awater theme park, an artificial picnic beach and a maritime museum.
It is easy to tell when one has reached Putrajaya. Tranquillity permeatesthe air. There is a surreal feel to Putrajaya, even amidst the sheeropulence of the development.
The effect is deliberate. Putrajaya is multi-dimensional in appeal –trendy and futuristic in many aspects yet managing to preserve thatenviable rusticity one would link to the countryside, the latter due to theconscious efforts put in by its planners to ensure the garden city lives upto its name. The master plan used to build Putrajaya stresses reforesta-tion and enhancement of the natural landscape. Towards this end, lakes,botanical gardens and wetlands are incorporated, interspersing withman-made structures that blend in charmingly with their surroundings.A network of open spaces and optimisation of scenic views all worktowards making Putrajaya a comfortable place to live or work in.
Putrajaya’s core areas are structured into identifiable precincts, which
M ulti-dimensionalcityscapewithadistinctiveaura
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are carefully landscaped and architect-sculpted. Futuristic-looking facilities juxtaposing against centuries-oldIslamic architecture make for an awe-inspiring sight.Boulevards are in abundance, adding colour andcharacter to an already inspired environment.
Putrajaya seemingly enters into a differentdimension when night falls – the entire city isbathed in light. Monumentalstructures like the Palace ofJustice feature an amazingfacade while the bridges overwhelmwith their lit-up beauty.
Captions:
Pages 42 — 45 Seat of Government The Perdana Putra is the PrimeMinister s Department Complex and houses the offices of the Prime Minister,Deputy Prime Minister, Ministers in the PM s Department, the ChiefSecretary to the Government and several government agencies. Named afterMalaysias first Premier, the late Tunku Abdul Rahman Putra Al-Haj, thePerdana Putra is characterised by a massive blue-green dome and anarchitectural mix of European, Malay and Islamic influences.
Pages 46 — 47 Greenery abounds Living up to its moniker, Putrajaya isbeautifully landscaped with abundant greenery, manicured lawns and gardens —as seen on this slope leading from Putra Square to the Putrajaya Lake.
Pages 48 — 49 Lakeside landmark Putra (Prince) Bridge spans thePutrajaya Lake to link Putra Square and Perdana Putra to the Boulevard andCore Island.
Pages 50 — 53 Natural centrepiece The 650ha Putrajaya Lake is thecentral feature of the city, creating a natural boundary between its Core Islandand periphery areas In tandem with the lush greenery, the lake serves to cooland calm the entire city, attracting anglers and water sports enthusiasts.
Pages 54 — 55 Strategic link Built on a new concept of the cable-stayedarch span, the Seri Saujana Bridge, with its slender and elegant design, isstrategically located at the main entrance to the Core Island from the south.
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Cities are dynamic centres of creativity, commerce and culture –
benefits often undercut by environmental problems and housing
shortages. Putrajaya provides a glimpse of how urban settlements of the
21st century can promise sustainable human development, while
preserving natural resources with the use of technological and
economic efficiency.
The planning of Putrajaya emphasises the preservation of its eco-
system while promoting a comfortable yet active and caring society.
The city is built according to a series of comprehensive policies and
guidelines for land use, transportation system, utilities, infrastructure,
housing, public amenities, information technology, parks and gardens.
It presents Malaysians with a new experience where nature and
technology come together to benefit the community. Putrajaya is an
acknowledgement that development in the housing sphere must not
sacrifice the cultural dimensions of housing. Residential areas
therefore come with community and neighbourhood centres, places of
worship and modern amenities. Commercial hubs and public
amenities are integrated to complete the picture of an ideal ‘live-work’
environment, the latest being the RM380 million Alamanda
Putrajaya shopping mall.
Futuristic city living designed to be em ulated
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It’s a socially healthy environment. Self-contained,
yet very much in touch with the realities of 21st-
century living, Putrajaya mirrors good governance on
the part of the Government. It tells of a
political leadership that reflects and promotes
the ideas of good citizenship such as informed
participation, compassion and
fairness. Citizen participation, of
course, ensures greater transpa-
rency, greater accountability, and
leads to public policies that better
satisfy the people’s needs.
Putrajaya is orderly. The core
area of the city, which covers
a total of1,069hectares,
is divided into five precincts
(namely the Government
Precinct, Commercial
Precinct, Civic & Cultural
Precinct, Mixed Development
Precinct and Sports & Recreational
Precinct) linked by a distinctive
4.2km-long boulevard.
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The boulevard forms the spine of the Core Area and stretches across
the central island, linking it with the rest of the city. The boulevard
remains the main venue for national celebrations and cultural events.
The Peripheral Area of Putrajaya, on the other hand, comprises 15
precincts of various sizes, 12 of these making up residential neighbour-
hoods. The planning and design of Putrajaya’s residential areas are
intended to foster a sense of identity through the neighbourhood focal
points, landscaping and the treatment of the public realm.
Putrajaya will ultimately provide for approximately 335,000 people in
well-designed housing units equipped with modern amenities. Some
135,000 people will work in the city’s sleek new office complexes.
A total of 67,000 units catering for residents from all income levels
and varying in size and type have been planned.
Captions:
Page 59 Islamic appeal However modern and futuristic, Putrajayas unique buildings inevitably carry Islamic or Malaysianelements such as these motifs for the outer grills.
Pages 60 — 63 Ministerial marvel This four-storey complex, overlooking a central courtyard, houses three Ministries — Youth &Sports, Natural Resources & The Environment, and Agriculture. The complex, one of the architectural showpieces along theBoulevard, features an overall modern design to balance the ancient influences inherent in some of the other buildings.
Pages 64 — 69 Mixed attraction Putrajayas Core Island comprises five precincts with specific categories — Government,Commercial, Civic and Cultural, Mixed Development, and Sports and Recreational. Government offices and commercial buildingsalong the Boulevard provide the form and personality of the rich architecture in the Core Island and Putrajaya. Each building alongthe Boulevard is an architectural masterpiece, with design considerations down to the last detail.
Pages 70 — 73 Financial clout The Ministry of Finance building, with its graceful curves and elaborate metal lattice, is one of themost imposing buildings on the Core Island. Every physical element of the building portrays strength and stability, from its boldfrontage to the repeated arch steel and concrete patterns that make up its outer shell.
Pages 74 — 75 Distinct perspective The design of the Core Island and Boulevard provides unhindered views in almost everydirection, enabling residents and visitors to soak in the majesty of Putrajaya.
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Newinterpretationoftheold
Istana Melawati commands attention from its position on the northwestern slope of the hill within Persiaran Persekutuan, Precinct 1.Designed to be the royal retreat for His Majesty the Yang diPertuanAgong and his family, as well as the venue for official and privatefunctions hosted by the Yang diPertuan Agong, the istana featuresan elevated position that grants it scenic views of the Putrajaya Lakeand its accompanying features, including the Perdana Putra Buildingand Masjid Putra.
The palace borrows from different sources: from the old timbermosques found in states like Kelantan and Malacca to the classicalcourt buildings of other regions in Southeast Asia. The square-basedpyramidal roof forms a distinctive style and its utilisation here as towerstructures has further enhanced its strong architectural silhouette.
Standing out also is the ‘bumbung lima’ – a five-ridge roof that issometimes referred to as ‘bumbung perabung lima’. It is a symbolism– the roof forms are arranged on tiered levels reflecting theprominent status of the buildings.
Further communicating rustic charm is the open-side verandah thatfeatures in a big way throughout the building. This feature representsinterface between nature and the built environment in vernaculartropical architecture.
Another distinct embodiment of old-world charm that has beengiven a modern facelift is surely the Astaka Morocco located withinPrecinct 1’s Botanical Gardens.
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Designed by Peremba Construction, the AstakaMorocco embraces the unique Moorish design typicallyfound in Spain, with a composition of intricatedesign finishes, water features, arts and handicrafts.
The re-creation of a typical Moroccan pavilion isnot simply a replica of the original, rather it is re-creating the Moroccan ambience for the contem-porary scene against the unique backdrop providedby Putrajaya.
Visitors to the place will be awed by the sight ofgracefully arched columns, beamed ceilings anddelicately carved wooden doors. They wouldappreciate these details even more uponknowing the intricate skills the artisansemployed to achieve such results.Fabrications of different forms of artworkfor the ceilings, pillars and walls, forinstance, were done in severalvillages in Morocco.
Craftsmen skilled in zellij (mosaic)architecture, woodwork and gypsumplaster were responsible for the finaltouches to detailed and intricategeometic patterns in the building.
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Captions:
Pages 80 — 83 Great expanse The Boulevard is embellished by four Dataran or squares — Wawasan, Rakyat,Putrajaya and Gemilang — encapsulating Malaysias diverse cultures and heritage. Sightseers can enjoy a perfectview from Perdana Putra (Prime Minister s Department Complex) of the Boulevard all the way to the PutrajayaInternational Convention Centre more than 4km away
Pages 84 — 85 Contemporary interface The colossal Putrajaya Corporation is a complex of interconnectedspaces that represents a contemporary interpretation of traditional Islamic architecture
Pages 86 — 87 Middle Eastern look Modelled after the renowned Khaju Bridge in Isfahan, Iran, thePutra Bridge with a span of 435 metres connects the Government Precinct at the north and the MixedDevelopment Precinct at the south
Pages 88 — 89 Water wonderland The glory of the city is best enjoyed from the Putrajaya Lake,where visitors can take leisurely cruises either on passenger boats or traditional Malay gondolascalled perahu
Pages 90 — 91 Cruising pleasure With its spectacular architecture and lushsurroundings, Putrajaya is a popular driving destination for Malaysians and tourists,
all eager to view the administrative jewel
Pages 92 — 93 Green buffers To temper development and provide greenbuffers for the city s residents, Putrajaya has five parks scattered in variousstrategic locations
Pages 94 — 95 Showpiece setting Dataran Putra orPutra Square, sited just below Perdana Putra, isPutrajayas centrepiece for grand ceremonies and othernational events
Pages 96 — 97 First landmark With its time-capsulestructure, Mercu Tanda (Putrajaya Landmark) symbolises thebeginnings of the city, incorporating a high-technology themeand the use of modern and traditional motifs in its design
Pages 98 — 99 At the top The 70-hectare PutraPerdana Park located at the highest point in Precinct1 provides a panoramic view of the city and awelcome contrast to the government andcommercial areas to the south and east
Pages 100 — 101 Triple featuresThe Putra Bridge comes in three decks —part of the Boulevard on the upperlevel, monorail below andpedestrian access on its lowerdeck — to link Precinct 1and the Core Island
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Impressive structures of Putrajaya
Putrajaya has re-defined the idea of a planned city that combines both
the joys of the countryside and urban comforts. This city of
commanding sights stands on land formerly holding rubber and palm
oil plantations; it has been built from scratch into what some refer to
as urban utopia.
Architecturally, Putrajaya can be described as an indigenous city with
a modern look. And reflecting a well-planned city, the buildings here
are as visually interesting as they come, reflecting various origins.
Inspired by a hybrid of influences, from Middle Eastern architecture
to a blend of local designs, they make interesting conversation pieces.
A few landmarks stand out with their awe-inspiring features, the Putra
Mosque being one of them. A massive structure constructed in rose-
“We set out to build a city with an Islamic/Malaysian architecture.
But Putrajaya is for the future and its architecture must last. It has
to be timeless. It cannot be contemporary architecture. No glass
towers which look like upright cigarette boxes.” — Tun Dr Mahathir Mohamad
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tinted granite with a soaring minaret, it has the distinction of hosting a
permanent exhibit of rare copies of the Holy Quran in the Al-Quran
Manuscript Museum. There are also an auditorium, library, exhibition
hall and the VIP Room Gallery. A large courtyard named Sahn has
pride of place, in commemoration of the life of the Prophet.
Incorporating Islamic architecture from countries such as Turkestan,
Kazakzstan and Morocco, the mosque’s towering minaret is
modelled after the Sheikh Oman Mosque in Baghdad. Every feature
is meaningful – including its five tiers representing the five pillars of
Islam and its call to prayer.
The main entrance to the Putra Mosque is inspired by the Gates of
Persia. Twelve columns support the main dome that measures 36m
in diameter.
Overlooking a four-mile long man-made lake that covers more than
one-tenth of Putrajaya’s total area, the lake is the site for watersports
such as kayaking with gondola-like vessels completing the picture of
bliss for the tourist.
Nearby is Seri Perdana. The official residence of the Prime Minister,
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it is a showcase accessible to the public – and that does not mean its
bougainvillea-filled gardens alone. Visitors have access to certain
parts of the place, such as a prayer chamber with walls bearing
Islamic calligraphy, a guest lounge and a banquet hall bathed in light
from chandeliers.
Said to have drawn more than one million visitors in the space of
three years, the residence which sits on a 40-acre site bears Malay and
Islamic architecture of the Mogul era.
Perdana Putra is another breathtaking sight. Functioning as the
Prime Minister’s Office Complex, the massive building complete with
a blue dome is architecturally a mixture of European influences
overlaid by Malay and Islamic elements.
The impressive and diverse range of structures of Putrajaya includes
steel bridges. Here, a bridge is not just a means that connects two
ends. The eight bridges in Putrajaya reflect how beauty can be found
in steel and concrete. The bridges, namely Putra, Seri Bakti, Seri
Bestari, Seri Setia, Seri Saujana, Seri Wawasan, Seri Perdana and
Seri Gemilang, provide the necessary linkages between the core and
periphery areas of Putrajaya.
The Putra Bridge in particular stands
out with its rich architecture. It
connects the Government
Precinct at its north and the
Mixed Development Precinct at its
south. Based on the Islamic design
of the Khaju Bridge in Isfahan,
Turkey, the upper tier of the 280m
bridge is used by normal traffic
while the lower tier is designed as a
service tunnel for a light train transit
system and a pedestrian walkway.
Seri Perdana Bridge, on the other
hand, is part of the protocol route.
The 370m long bridge, Middle
Eastern in terms of design, is
built across the Putrajaya
Lake, and has eight rest
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“Kuala Lumpur has no street wide and long enough for a grand
parade. So this need for a wide boulevard became the central feature of
the city of Putrajaya. The rest of the development was spun around it.”
— Tun Dr Mahathir Mohamad
areas where visitors can enjoy the surrounding picturesque views that
include the Prime Minister’s Office Complex and the Putra Mosque.
Another spot of significance is the Putra Square, the focus of national
celebrations and important events. The design of the square portrays
unity in Malaysia. A combination of 11, 13 and 14 star shapes
represent the development of Malaysia – from its independence to the
formation of Malaysia in 1963 and the inclusion of the Federal
Territory of Kuala Lumpur. This perfect circle formed by the
combination of patterns depicts synergy, reflecting unity in the country.
Captions:
Page 107 Jewel by the lake Facing the scenic Putrajaya Lake, the Putra Mosque with its 116-metre minaret is the mostendearing image of Putrajaya and is arguably the most photographed landmark because of its Persian Islamic architecture and Arab-Islamic design influence
Pages 108 — 109 Impressive domes Putra Mosque and Perdana Putra, with their striking domes, form a picture of a thousandwords as seen from across the Putrajaya Lake
Pages 110 — 119 Myriad of Islamic designs Blending Malaysian mosque designs with those of the Middle East and Islamiccultures, the Putra Mosque, constructed with rose-tinted granite stands out with its 36-metre diameter dome and niches adorned withIslamic calligraphy. One of the most visible features of the Putra Mosque is its impressive minaret built in five tiers representing theFive Pillars of Islam; its cross-section is based on the Islamic style of rotating a square to create a star. The mosque has a central,landscaped courtyard in front of the prayer hall, with an open view of the dome and minaret, called the Sahn to commemorate the lifeof the Prophet. Supported by 12 columns, the prayer hall in Putra Mosque is elegant, featuring a pulpit accentuated with Islamiccalligraphy, an outer space, eight octagons at mini domes and an innermost circle. It has a bazaar whose interior with no internalwalls, and a spacious, paved courtyard with decorative water features can accommodate as many as 15,000 people
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In harmony with nature
Living up to its role of a showcase development that is environment-
friendly, Putrajaya has dedicated designated areas for conserving the
environment in its natural state, and preserving the flora and fauna for
educational and research purposes.
The 40% of Putrajaya that is natural is made up of lush greenery and
botanical gardens spread across a landscape enriched by large bodies of
water and wetlands. A dream come true for naturalists, the
area geographically sees five confluences meeting in
the north, forming a main waterway which
flows across the city area.
Ironically, one water feature centre-piece
of Putrajaya that draws from nature,
yet is not all natural, is the 400-
hectare artificial lake which is a
breathtaking back-drop to the
PM’s residence. The
development of this man-
made landmark and the
197-hectare wetlands are
important components of
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Putrajaya. The lake is designed to cater for multifunctional uses,
including recreation, fishing, watersports and water transport. This
picturesque lake also separates the government and administrative
precincts from the residential and recreational ones.
Canoeing, boating, kayaking and aqua-biking are some common
recreational activities at the lake.
Like the wetlands, the lake is self-sustaining and boasts a balanced eco-
system – a factor crucial to both the functioning and philosophy of
the development of Putrajaya as a Garden City.
Meticulous planning went into the construction
of the lake. For instance, long, narrow or
isolated embankments are utilised for
stormwater control and treatment,
and fringing vegetation around the
lake perimeter shallows is
maximised to reduce bank
erosion and trap sediment.
Enhancing the visual land-
scape of Putrajaya – that of
a balanced oasis of tranqui-
lity, complete with public
parks and water bodies – are
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the wetlands that form a crucial part of the ‘green corridor’. This
tropical lushness links the parks in Putrajaya – Taman Wetland, Taman
Botani, Taman Jati, and Taman Putra Perdana – to the surrounding
forest reserves.
This bold attempt at incorporating artificial wetlands into the
development of a township goes down in history as the first of its kind
in the country, and one of the largest fully constructed freshwater
wetlands in the tropics.
The construction of the Putrajaya wetlands at the upstream arms of
Sungai Chua and Sungai Bisa began in March 1997 and was
completed in August 1998. The wetlands are divided into six parts
according to location: namely, upper north, upper west, upper east,
lower east, upper Bisa and central.
Those familiar with the concept of such water bodies would know that
the green corridor is the life support system of the city’s centrepiece –
the cleansing agent of the Putrajaya Lake. It creates a self-sustaining
and balanced ecosystem for the lake by biologically filtering impurities.
Wetlands are a viable option for urban resource management, in place
of impractical water bodies and open drains. Riverine basins in areas
that have been created by man-made wetlands have cleaner water
draining into the seas and rivers. Constructed wetlands in the
Malaysian context are ideal for treatment of storm
water, urban runoff and agriculture effluent.
The wetlands form a buffer and water
flowing in is absorbed into the ground
while nutrients and impurities are
absorbed by vegetation to avoid the
formation of algae. The wetlands
were constructed using mainly
local resources.
But just as the lake is
designed not only for
flood alleviation
but also other
activities such
as transpor-
tation and
recreation, the
wetlands serve many
purposes. With their
biodiversity, they have
enhanced Putrajaya’s
potential as an ecotourist
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destination. The green corridor plays an important role in sustaining
wildlife, especially migratory birds, in Putrajaya. The diversity of insects
and plants draws birds.
Visitors commune with nature when they walk through Taman
W etland, the landscaped park that is the ‘public entrance’ to the
wonders of the wetlands.
The aesthetic aspect of the wetlands is easy enough to appreciate but
importance is also placed on their function – multiple roles ranging
from pollution control to public education, research and ecotourism.
The construction of the wetlands not only involved altering the riverine
system from a narrow, flowing river into a calm marsh – an open water
area spanning some 80 hectares; it called for great attention to detail
to ensure there is enough diversity in terms of wetland plants. For
instance, the dominant flora species in the Putrajaya wetlands is the
tall reed, phragmites karka, that aids filtration and sedimentation.
Plants are grown to protect the banks from erosion and some 70
species were propagated and planted at the site.
Even before the completion of the wetlands, the fauna had begun to
change, the most noticeable being the increase in the population of
dragonflies and birds. The act of transforming plantation land – oil palm
and rubber – to a waterlogged ecosystem has resulted in a radical change
to the flora of the area. It is now characterised by indigenous species.
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Good maintenance is needed to ensure the wetlands continue toeffectively play their roles. As a transitional ecosystem, the health ofthe wetlands can be affected by occurrences in the catchment areassuch as excessive siltation and other pollution-inducing activities. A lotof work is involved in monitoring water quality and habitat.
But the responsibility of maintenance does not fall on PutrajayaHoldings alone. The success of the fragile ecosystem also lies in thepublic’s understanding of it in order to conserve and preserve. TheNature Interpretation Centre at Taman Wetland has been set up forthe purpose of educating the public on the value of both natural andconstructed wetlands.
The centre, a hexagon-shaped building reflecting Malaysia’s rich heritagein design, is situated near a dam. Visitors here are advised on how toconduct themselves when enjoying the attractions of the wetlands – forexample, to walk only on designated tracks and boardwalks, and to avoidtrampling on vegetation or picking plants. The centre focuses on researchand compilation of data on water and plant studies. A pedestrian walkwayand a rainproof area bring visitors closer to nature, the latter serving as anoptimum breeding ground for greenery.
Taman Wetland is the perfect place to pursue recreational activitiessuch as bird hikes, fitness walking and canoeing. An 18m look-outtower provides a vantage point from which one can enjoy a panoramicview of the wetlands.
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A car park and picnic areas in the vicinity are among the modern
amenities that ensure a pleasant visit.
There are also riverbank parks – mini wetlands in residential areas
along the lakefront – which are low-lying with various water
depths. These parks feature simple structures and
materials in terms of landscaping, as expected of
an ecology element. Boardwalks link these parks
to the wetlands.
Besides trekking, a favourite activity
is enjoying the sights and sounds of
Putrajaya’s Botanical Gardens.
Visitors are greeted by a giant
mechanical praying mantis at the
entrance to the gardens, which have
some 700 plant species from over
90 countries in Asia and Africa.
Spread over 230 acres of former
agricultural land, the garden
opens daily for the public and has
a visitor interactive centre.
A 168m (560-ft) long bridge is
also found here, its design
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allowing visitors the experience of walking through rainforest canopy –
once the trees have grown enough, that is.
One can drive to the PM’s office building and enjoy a nice walk on thecobbled pathways. Close by is a botanical garden boasting
interactive exhibits. A walk on ‘rocks around thepool’ emits the real sound of gravel crunchingechoing in the air.
Captions:
Pages 128 — 133 Dual function The Putrajaya Wetlands serves as aflood control system and natural filter for the Putrajaya Lake, part of the citysplans to maintain equilibrium between development and nature. A variety ofwetland plants, fish and birds thrive in the diverse eco-system incorporatingthe wetlands and the lake — a balanced oasis of tranquility. Designed toprovide the city with a recyclable eco-system, the 197-hectare wetlandsfeature 24 cells with 70 species of plants and 24 species of indigenousfish — an ideal retreat from the pressures of modern living
Pages 134 — 135 Royal retreat Perched on a hillslopeoverlooking the Putrajaya Lake is Istana Melawati, the residence ofHis Majesty The Yang diPertuan Agong, complete with square-based pyramidal roofs, one-sided verandahs and a sprawling,lush garden
Pages 136 — 137 Lovely landscaping A reverse view ofthe higher Perdana Putra, at 50m above sea level, and itsexquisite landscaping looming over manicured gardens andsurrounded by artificial mangrove lakes — a microcosm of theGarden City concept of Putrajaya
Pages 138 — 139 W ithin touching distance Much ofPutrajayas periphery areas is devoted to residentialdevelopment, providing civil servants in particular withconvenient access to their workplaces
Pages 140 — 141 By the water s edge Sited by thePutrajaya Lake with a commanding view of the Core Islandis the Istana Darul Ehsan, residence of His Majesty, theSultan of Selangor
Pages 142 — 143 A premier address the multi-layeredSeri Perdana, the official residence of the Prime Minister, rests
on top of a hill with an unparalleled view of Putrajaya
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Like the man who conceived it, Putrajaya is a city ahead of the time.
The idea to establish the country’s first Federal administrative centreaway from Kuala Lumpur was mooted in the mid-80s. Tun DrMahathir was a champion of mega projects and Putrajaya is one ofhis legacies. Various sites were identified and five were short-listed.By June 1993, the site at Prang Besar was chosen over the rest, inview of its strategic location between Kuala Lumpur and the KualaLumpur International Airport, and as part of the Multimedia SuperCorridor (MSC).
In 1996, it was formally decided that the place be called the FederalGovernment Administrative Centre of Putrajaya.
In support of the MSC, this area has a high-capacity, fully-digitaltelecommunications infrastructure designed to the highestinternational standards in capacity and reliability. Putrajaya will usemultimedia technologies to become an electronic administrativecentre. Inter-departmental communications and interactions with thepublic will be conducted via electronic and multimedia channels.
A key element for Putrajaya is to provide an efficient transportationsystem befitting a city designed for the 21st century. Properinfrastructure is essential to realise the goals and objectives ofPutrajaya. The transportation system for Putrajaya has been
Vibrant city with 21st-century goals
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developed around an integrated systemcomplemented by a well-designed andefficient network.
Putrajaya Monorail eventually willconsist of two lines. One line is 12kmlong with 17 stations and the second,16km long with six stations. Thesystem is to be mostly undergroundon the central island and elevated inthe city’s ‘mainland’ areas.
Captions:
Pages 146 — 147 Soaring skyward With the strongbreezes it catches, the Seri Wawasan Bridge soars into viewwhen it is illuminated at night, taking your breath away
Pages 148 — 149 Bathed in lights When night falls,the Seri Saujana Bridge blazes with lights and becomes adazzling sight from near or as far as the highways that ringPutrajaya
Page2 150 — 151 Arresting attention The SeriWawasan Bridge seemingly stretches its giant sails inpowerful winds to gain public attention, floodlighting thearea and casting reflections on the calm water
Pages 152 — 153 Night-time allure With itssingle span of 300m, total width of 32m andstrategic position close to the Core island, the SeriSaujana Bridge vies for public attention at nightfallwhen its illuminations draw both residents andvisitors
Pages 154 — 157 Spectacular sight Thebrilliant lights of Putra Mosque and PerdanaPutra shimmering on the water are among therare spectacles that visitors cannot resistcapturing on film.Like a gem, Putrajayaglitters with different enchanting facets atnight when the city is ablaze with lights,revealing its serenity, style and stateliness
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The MSC is the nation’s vision to jumpstart the development ofInformation Communication Technology (ICT) in the country.Physically, it is a 15km by 50km band extending from the KualaLumpur City Centre to the Kuala Lumpur International Airport(KLIA).
Cyberjaya is a key part of the MSC – its nucleus. Along withPutrajaya, it is viewed as a city of the future.The master developer ofCyberjaya,Setia Haruman, built the city as a centre for research andtechnology transfer, and indeed its all-encompassing nature, completewith apartments and schools, gives it an edge. Roads and bridges criss-cross land formerly occupied by palm trees while fibre-optic cablessnake underground.
Spanning 7,000 hectares, the city was officially launched by Tun DrMahathir Mohamad on July 8, 1999. The centrepiece of theMalaysian Government’s plan to catapult the country’s economy andpopulation into the world of the future, Cyberjaya is set up to be an“international city where man, nature and technology live together inharmony” – a fusion of nature and technological ingenuity.
TheM SC connection:Cyberjayacomplements
Caption:
Page 159 Malaysia s Silicon Valley Cyberjaya, home to many multinational corporations engaged in the development ofinformation and communication technology, forms the nucleus of the Multimedia Super Corridor, which stretches from the KualaLumpur International Airport to the Petronas Twin Towers and incorporates Putrajaya
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In line with this, it is environment-friendly and boasts the latesttechnology in infrastructure and facilities. While the emphasis onICT is strong the preservation of nature is given eaual attention aswell, to the extent that visitors would not fail to comment on theresort feel of the place.
Much of the development here is on green-field sites. Height restrictionis imposed on buildings. Air quality and water levels are monitored, andall the trees cut down during development are always replaced.
Still, at the mention of Cyberjaya, high-tech companies and aninternational ICT community come to mind. More than 1,000 MSC-status companies are in operation. They include SMEs involved inprogramming, software development, R&D and design development.
Visitors to Cyberjaya cannot fail to notice the technology park feel,the spaciousness, and – where the various buildings housed here areconcerned – uniformity in terms of design. The Ericssonheadquarters is an example of a Cyberjaya design – a modern-flavoured building designed to allow for future expansion.
The central entrance building, with its smooth curving roof andreflective glass facade, is flanked by rectangular buildings. Thealternating finger-like projections on the building make the designmodular in concept so that it can be extended in future. These fingerscreate elegant sand-wave patterns that are made possible by thebuilding’s curved roof feature.
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The city is ultimately intended to house about 240,000 people and asa place to live and work, the city can claim to be well on its way tobecoming one of the most modern and desirable places in the country.
One of the objectives of Cyberjaya is to create an ideal environmentto test-bed new technologies and applications. Already many of thesehave taken root, among them, the development of a fully integratedCity Command Centre (CCC).
The CCC is the world’s first command centre to fully integrate threemajor city management systems encompassing utility and municipalservices, community services and transportation. It will essentiallyfunction as the nerve centre of Cyberjaya.
For one, it will form the test-bed for sharing information onmonitoring, control billing and payment as well as other transactionsfor commercial, public, educational and recreational facilities such asthe Street Mall, Century Square offices, Cyberview Lodge Resort &Spa, Multimedia University, Limkokwing University, CyberjayaSmart School, Residential Girls’ School, Cyberjaya Lake Gardensand Cyberjaya Community Park. For instance, the residents andworking community need only dial one number when faced withsituations like a power failure or burst water pipe. Calls to the centrewill then be channelled to the respective agencies and companies.
Other technology infrastructure in place are international and nationalfibre-optic backbones, broadband connectivity to all buildings, localonline e-commerce portals, smart homes and smart schools.
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Cyberjayasheart of innovation
A landmark that fits snugly into the picture of innovation projected by
Cyberjaya is the Limkokwing University College of Creative
Technology, officially opened on Oct 11, 2004 by Prime Minister
Dato’ Seri Abdullah Ahmad Badawi. The university college founded
by Tan Sri Dato’ Dr Lim Kok Wing has always been a strong voice in
creativity and innovation, and its inspiring presence in the heart of the
MSC suitably reflects Malaysian aspiration. A homegrown brand that
has since grown into a leading international university, Limkokwing
represents how one thrives with creativity and innovation.
And it’s only fitting that a brand name associated with creativity and
innovation should come up with a most novel look for itself.
Limkokwing’s uniquely designed façade sets it apart from the rest: the
wrap covering the length and breadth of the building is something
never before seen in the region.
Captions:
Page 167 Jewel in a city... the Limkokwing University College of Creative Technology, with its professional arm the Malaysia DesignInnovation Centre, is a key feature of Cyberjaya. It plays a significant role in ensuring that Malaysias future generations are able totake on the challenges of globalisation in the 21st century
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The giant digitally-composed ‘skin’ bearing features that reflect the
various Creative Industries is probably the biggest in the world and
makes for a visual feast that grabs one’s attention even from afar.
A result of harnessing artistry and technology, the skin reflects the
creative energy on campus. It’s a demonstration of what the
combination of the two could do. And given the size, it’s quite an
inspiring feature that should, in fact, start a trend in the region. Not
unlike Cyberjaya itself.
One of the things that sets Limkokwing University College apart from
the rest is its strong industry-within-university concept realised through
its professional arm, Malaysia Design Innovation Centre (MDI). A
fully integrated business development centre, MDI is set to
revolutionise the design landscape and help propel Malaysia ahead in
terms of creativity and innovation.
In line with its position as a regional creative hub in design and media
content, the innovation centre is where ground-breaking activities are
Captions:
Page 165 Building industry links for education... the Malaysia Branding and Packaging Design Centre is housed at theuniversity campus, offering another industry link for Limkokwings unique industry within university concept
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held to spur industry, and these are focused mainly on performance art,
design, branding and packaging, communications, exhibition,
enterprise and business innovation.
A recent development was the establishment of the National Branding
and Packaging Design Centre, an effort to help turn Malaysia into a
packaging hub. The centre aims to upgrade the design and production
capabilities of the industry as well as provide expertise in design,
branding, entrepreneurship and market access to help develop world-
class Malaysian brands.
MDI is also forming partnerships with international design centres in
Europe to promote brand-building and innovation, and to build a
Malaysian presence there. Already in place is a link-up between the
centre and the world-renowned Istituto Europeo di Design (IED) in
Milan. Similar collaborations with design centres in Germany, the UK
and France are in the pipeline.
The link-ups will ideally bring together the best of the East and West in
design and innovation. They are significant collaborations that would
boost industry and benefit Malaysians, acting as platform where locals
could connect with innovative thinkers and designers in Europe.
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A nucleus for all things creative, the
centre is where organisations that are
represented can expect to be ahead in
many aspects, in particular in terms of
research and development. Already one
Malaysian state has cemented a tie-up with
the centre (and the university college) to
transform its rural SMEs to national
and subsequently international
players that can compete on the
global scene.
Prime Minister Dato’ Seri
Abdullah Ahmad Badawi
launched the Terengganu brand
and franchise at the
Limkokwing campus when
he officially
opened yet
another ground-
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Captions:
Pages 170 — 171 At the heart of Cyberjaya... Limkokwing is strategically located at Malaysias leading edge of design creativityand technological innovation
Page 172 United Nations in one place The flags at Limkokwings Hall of Fame reflect the 70 nationalities that form the4,000-strong student population
Page 173 Grooming young minds Limkokwing is renowned for producing the nations future leaders who are imbued with acreative and innovative spirit
Pages 174 — 175 Breathtaking facade One of the unique features of the university is its digitally-composed skin, which coversthe length and breadth of the building
breaking event, the National Branding and Packaging Innovation
Exhibition and Conference 2005. The rebranding of Terengganu
marked the first such endeavour by a state government to position its
products for oversea markets.
Indeed, various components in the areas of research, exhibition and
showcasing are available at the new Branding and Packaging Design
Centre, and these provide a platform for Malaysians to interface with
industry’s most creative professionals. Young creative minds get to
incubate ideas into commercially viable content that companies are
likely to invest in.
Also represented on campus are the Asean Design and Multimedia
Institute, the National Creativity & Innovation Institute, Malaysian
Content Creation Council and the Asia Creativity Institute.
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Pages 176 — 177 Stunning vibrancy Limkokwing is a visual feast of colour and design creativity that always leaves an indeliblemark on visitors
Pages 178 — 179 A grand plaza The central plaza provides a convenient meeting place for the university s 4,000 students
Pages 180 — 181 Creativity on show The first-of-its-kind Limkokwing Creativity Library showcases achievements andmilestones in diverse fields — from communication and nation-building to international relations and branding
Pages 182 — 183 Home to the best and brightest The unique learning environment at Limkokwing is an ideal breeding groundfor creativity and innovation in various disciplines
Pages 184 — 185 Academia and industry... The university, through its professional arm, Malaysia Design Innovation Centre,offers the rare opportunity for students to gain work experience. Much of their work is displayed at the Limkokwing Creativity Library
Pages 186 — 187 Worldwide exposure... Students and staff at Limkokwing have made their presence beyond Malaysian shores,working on campaigns like the voter education exercise in South Africas first democratically-held elections — works that are displayedat the Limkokwing Creativity Library.
Pages 188 — 189 Promoting local and regional viewpoints... Some of the work undertaken by Limkokwing have been to projectMalaysia and Asias voice into the international arena
Pages 190 — 191 Leaping forward The concept of converging academia with industry is a leap forward in the way Limkokwingeducates a new generation of young, dynamic entrepreneurs and industry leaders, as portrayed in Fit To Fly, a gym and incubationunit on campus
Pages 192 — 193 Industry linkage... All the education programmes at Limkokwing have their professional units to enable studentsto study and work at the same time
Pages 194 — 195 Incubating talent Limkokwings business units like fashion house, Centrefold, provide students with anavenue to practise what they have learned
Pages 196 — 197 Innovation celebrated Limkokwing s cozy, art-dominated One World Club is a popular on-campus place forstudents to interact and chill out
Pages 198 — 199 Malaysias coffee franchise Wings Coffee is a homegrown franchise styled after Starbucks
Pages 200 — 201 Exquisite decorative pieces Design creativity and innovation are evident everywhere in Limkokwing, includingat the lobby to the Corporate Office and Office of the President
Pages 202 — 207 Branding the nation The establishment of the Malaysia Branding and Packaging Design Centre is asignificant step towards the creation of global Malaysian brands that can penetrate consumer markets worldwide. One of the goals ofthe Branding Centre is to enhance the image of products made by rural industries and small and medium-sized enterprises.It is nowthe focal point for the nations R&D in brand development and packaging innovation
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