Inspired By Augmented RealityFor Marketing

Lynne d JohnsonContent + Community Consultant@lynneluvah

Consumers Have Totally Flipped The Purchase Funnel

Their Shopping Behaviors Have Changed

The Mobile Phone Is Their Ultimate Shopping Tool

Source: http://www.youtube.com/watch?v=CjUcq_E4I-s

Source: Winning The Zero Moment Of Truth, Google

Insert NewMarketingStrategies

Here

Mobile Strategies = Mobile Advertising + Mobile Ready Sites (And/Or Apps)

But One Step Further:Mobile Experiences = SO - SocialLO - Local MO - Mobile

Who's Winning The SoLoMo Game?

Source: Social Commerce Today, Infographics http://socialcommercetoday.com/solomo-for-dummies-chart/

Augmented Reality Enhances Usefulness Of SoLoMo

8 Months Ago... Today...

NFC

Even More Advanced & More Useful

Must Provide UtilityBe Easy To Use

Create Engaging Experiences

But What About The ROI?

● Loads of people shared music on Youtube, Facebook, and Twitter

● More than half of the 14 bands sold out their music in first week

● Won Gold Lion in the direct marketing category

"70% of those who went to the site chose to live the experience which is a great conversion rate and of that group 13% then purchased the project – compared to an industry standard website conversion of around 0.5%.” - Myles Peyton, Director of Total Immersion

Tracking their AR online campaign, as well as activity on AR application affixed to window at Selfridges Tissot saw in-store sales rise 85%

The More Realistic Uses Are Even More Exciting

AR + SoLoMo With GoldRun & H&M

Source: http://www.youtube.com/watch?v=EsAs5iw3U04

The Future Possibilities

Image Source: Augmented Planet

NFC + AR

Thank You!

Lynne d JohnsonContent + Community Consultant

@lynneluvah