inspired 2010 ... new ideas for business leaders
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New ideas from the GeniusWorks
NEW IDEAS FROM THE GENIUSWORKS
.... inspiring your success in 2010
... INSPIRING YOUR SUCCESS IN 2010
theGeniusWorks.com
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HELLO ...
any o you ave as e or an up a e on w a s
happening and whats next ...
So here is a summar of what Ive been doin ,
and what Im working on right now...
New ideas, new books and new events,
new pro ec s, new ven ures, new oo s
You can find more details, videos and downloads,
ideas and blog at www.theGeniusWorks.com
I look forward to working with you in 2010
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IDEAS FOR 2010...
As the world lurched from credit crunch to globalrecession, we looked for hope ...
.... Barack Obama built on the first social-networked
election victory, with a social-business agenda.
And we began to understand the changing world
order ... seismic shifts, invisible but huge ...
... From west to east ... big to small ... average to
individual ... business to customer ... volume to value.
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IDEAS FOR 2010...
In 1876 Edison started GE ...1929 it was HP ...1975 Microsoft ...1981 MTV ... 2001 the iPod
So how will entrepreneurs in 2010 seize the
opportunities of crisis and change?
Virgin Galactic launched consumer space travel
for algae-powered astronauts...
... Zappos was snapped up for billions, Zipcars
became the norm, and Zopa finance took off ...
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IDEAS FOR 2010...
A new generation of market leaders emerged,playing a different game ...
.... crowd-sourcing, socially networked, small and
virtual, co-creating and customising ...
Air Asia and Alibaba, Current TV and
Live Nation, Tesla and Threadless ...
... fusing physical and virtual, large and small,
sustainablility and high performance.
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In 2009 the world economy declined by 1.1%
but is expected by IMF to grow by 3.1% in 2010 ...
IDEAS FOR 2010...
est stoc mar ets n were uss a s cex
(+118%), Chinas CSI300 (+89%), Brazils
Bovespa and Indias Sensex (both +80%)
+5.1%
in 2010
+1.7%in 2009
G7+1.3%
in 2010
G7
-3.4% The E7 will continue to outshine the G7, and likeln
E7 is the BRIC nations (Brazil, Russia, India and
to be twice its size by the end of the decade
theGeniusWorks.com
na p us ex co, n ones a an ur ey
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BOOKS ...
ew oo s :
Creative GeniusInnovation from the future back (2010)
People, Planet, Profit
Sustainability for smarter innovation (2010)
The New Market LeadersSecrets of the new business generation (2011)
Previous books :
Marketing Genius-
Business Genius
Leadership in turbulent times (2008)
Customer GeniusBecoming a customer-centric business (2009)
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NEW BOOKS ...
People Planet Profit by Peter Fisk
How to embrace sustainability for smarter
innovation and profitable growth
A practical guide for business managers
16 case studies, 12 expert contributors
3 diagnostics, 10 platforms, 50 resources
Published by Kogan Page, Feb 2010
. .
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NEW BOOKS ...
Creative Genius by Peter Fisk
Innovation from the future back
50 reat innovations 50 creative eo le
Ideas Factory, Design Studio, Impact Zone
Apple, IDEO, 3M, Pixar, Samsung, Tesla etc.
Armani, Banksy, Dyson, Morito, Starck etc.
Published by Wiley Capstone, May 2010
. .
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NEW BOOKS ...
The New Market Leaders by Peter Fisk
Secrets of the next business generation
10 brands, 10 leaders, 10 secrets
The power of ideas, networks and people
Apple and Obama, Alibaba and Threadless
New values, assets, and economics
Creative, collaborative, and connected
Publish date to be confirmed
. .
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Speaking formats:EVENTS ...
Keynotes and host Seminars and masterclasses Customised worksho s
New events :
ar et ng y pp e an ama How to think like Leonardo da Vinci Winning in the Digital World The Peo le Planet Profit Pro ramme
Others:
ese , e n , es ar The New Customer Agenda Innovation from the future back
Einstein and Picasso do business Rethinking the role of marketing Ubuntu, the power of social networks The yin and yang of successful brands
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e come o : e a er e cr s s
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NEW EVENTS...
Marketing by Apple and Obama ...
Secrets of the new market leaders
.... how A le market how Nintendo think ....
Becoming the creative force for change ,,,
.... how Samsung design, how Pixar innovate
.... how Threadless engage, how Obama won
Event keynote, seminar or workshop
theGeniusWorks.com
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NEW EVENTS...
How to think like Leonardo da Vinci
(and become a Creative Genius)
Curiosita, Sensazion, Connesionz, Sfumato,
Art e Scienza, Dimostragone, Corporalita ...
Combining foresight and insight,
man and machines drawin s and words
ideas and experiments, wellbeing and work.
Event keynote, seminar or workshop
theGeniusWorks.com
www.theGeniusWorks.com
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NEW EVENTS...
Winning in the digital world
(You dont need to be a dotcom to be digital)
Engaging digital natives and immigrants
Standing out in fast and connected markets
Crowdsourcing, co-creating, collaborating
Inte ratin h sical and di ital media
Time, location and networked marketing
1-day masterclass or 2-day workshop
theGeniusWorks.com
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EVENTS ...Some recent clients and locations
OVB, Oslo Nordea, Tallinn
Telia Sonera, Vilnius
SVB, Stockholm
Swedbank, Tallinn
RBS, Edinburgh McCann, Riga
Oriflame, Stockholm
Henkel, Dusseldorf
T-Mobile, Warsaw
SFA, Dublin
ITV, London
o a one, on on
Mars, London
OGI, BucharestJTI, Montenegro
WRC, BarcelonaVodafone, Milan
DSM, Amsterdam
OGI, Sofia
Red Bull, Budapest
SSA, Rome
, aancaTurkcell, Istanbul
TEB, Istanbul
, ngapore
Nielsen, Cairo
STC, RiyadhVideos and presentations from events can be
Fosters, Sydney
downloaded at www.theGeniusWorks.com
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CONSULTING ...
The Genius Lab is a consulting process
Phase 1: The Ideas FactoryInsight and creativity
Phase 2: The Design StudioConcepts and solutions
Phase 3: The Impact ZoneStrategy and implementation
It is a fast and collaborative,
customer-centric approach to
problem solving based around
your cross-functional development team
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CONSULTING ...
THE GENIUS LAB
Strategy and innovation consulting process
Collaborative network of experts
,
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CONSULTING ...
Example of recent project ...
Strategy for retail innovation
Communications market leader
Customer immersion, insight mapping
Segments, trends, best practices, parallels
Concept design, Rapid prototyping, evaluation
, ,
6 weeks, including 3 x 2 day team workshops
Stakeholder engagement, launch planning With cross-functional team and sponsors
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CONSULTING ...
Example of recent project ...
Premium drinks brand
Customer immersion, existing research
Segmentation, competitive map, targeting
Proposition, messaging, packaging, channels
, ,
5 weeks, including 3 x 1 day workshops
Brand launch and horizon plannning With in-house team of functional experts
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CONSULTING ...
Develo in a reen brand strate 2009
Example of recent project ...
Global mobile operator
Collation of existin research
Co-creation workshops with consumers
Insights, hypothesise, concepts, propositions
Learning from other companies
Strategic roadmap and integration plan
theGeniusWorks.com
8 weeks, with collaborative team of experts
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TRAINING ...
development programme for business
leaders, market managers and others too.
Workshops are delivered by an expert
team of specialists and practitioners
...
exploring best practices and new ideas... inspired by the latest case studies
Programmes can be customised through
business issue analysis, capability
diagnostics and profiling.
High energy, practical and interactive,
toolkits, cases, videos, real projects.
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TRAINING ...
the fastt r ack
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TRAINING ...
, ,
world of customers, marketing, brands and innovation. It brings together the latesttechniques with real-time case studies, to catalyse new thinking and capabilities. It
can be customised to your business, and is endorsed by The Marketing Society.
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TRAINING ...
Example of recent project ...
Lastminute.com, online travel business
3 brands, 12 countries, 240 marketers
12 month accelerated development program
Learning concept aligned to business needs
Capability framework and individual profiling
Marketing community with events and online
Marketing workshops, processes and tools
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TRAINING ...
Market Accelerator action learningExample of recent project ...
Business leaders and senior marketers
Eczacibasi, leading multi-sector business
2, 3 or 5 day workshops for 15 x 20 people
Customer insight, rethinking what matters
Market strategy, new opportunity mapping
Business innovation, rethinking the rules
Value propositions, products to solutions
Marketing performance and leadership
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TRAINING ...
Example of recent project ...
ITV, leading commercial broadcaster
Changing market, challenge of new media
Innovative selling, rethinking marketing
Digital media, how to compete and use it
Changing world of marketing and technology
New marketing and the new role of CMOs
Practical solutions and action planning
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VENTURES ...
We also get involved in a range of new
ventures, either as expert advisors
or as strategic facilitators
This combines a consulting, training and .
innovative projects and start-up businesses
Current ventures include
Brand Genius
with Brand Finance and virtual network
Hospitality Hub
with the founders and technology partner
Zoom Ventures
with Clownish and virtual network
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VENTURES ...
Brand Genius strategic brand consulting
Rethinking brands and brand propositions
Strategic focus and innovative solutions
More analytical and more creative
The yin and yang of brands
GeniusWorks and BrandFinance
Virtual team of expert brand consultants
Partners in 20 cities worldwide
www.BrandGenius.com
theGeniusWorks.comtheGeniusWorks.com
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VENTURES ...
Hospitality Hub professional network
Professional network for hospitality people
Bringing people together, sharing new ideas
Hotels, restaurants, brands, alumni groups
Connect, debates, ideas, suppliers, jobs
Start-u business su orted b GeniusWorks
Technology partnership with Viadeo
Endorsed by leading hospitality associations
www.HospitalityHub.com
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VENTURES ...
Zoom Ventures social entre reneurshi
Focus on social and environmental issues
For entrepreneurs and enterprises
Incubating the best ideas and innovations
New business models that also do good
Business and sustainability experts
GeniusWorks with Clownfish
www.ZoomVentures.com
theGeniusWorks.comtheGeniusWorks.com Sustainable innovation consulting process
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RESOURCES ...
Download from www.theGeniusWorks.com :
News, Blog, Events
Videos, Presentations
, ,
Other resources available as appropriate:
120 case studies of lead practices
50 marketing tools, strategy to brand30 customer tools, segmenting to loyalty
20 creative tools ideation to im lementation
And access to the resources of:
pec a st consu t ng rms
Virtual team of expert consultants
Authors, speakers and thought leaders
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INSIGHTS ...
xp o t ng ns g ts rom partners e ow ext etc.
... Download reports at www.theGeniusWorks.com
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TECHNIQUES ...
theGeniusWorks.com
C S S S
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CASE STUDIES ... Best and emerging practices from around the world... downloads at www.theGeniusWorks.com
Baidu, China DSM, HollandTesla, USA
Ugg, Australia
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Banyan Tree, Singapore
Live Nation, USACamper, Spain
,
W Hotels, USA
Genentech, USAThreadless, USAav anas, raz
Tata, India
ooperat ve,
Chupa Chups, Spain
,n osys, n a
Current TV, USA
Alessi, Italy
Voss, Norway
,
H&M, Sweden Freixinet, Spain
Lego, Denmark
Smart, Switz.
,
P&G, USA Jimmy Choo, UK
MoMA, USA
ucc , ta y
Natura, BrazilUmpqua, USA
Pelamis, Spain Amazon, USA Mini, Germany
,
Stenders, Latvia
Nestle, Switz
Jones Soda, Canada
Barbour, UK
,
Zopa, UK
Nokia, FinlandEl Bulli, Spain
Air Asia. Malaysia
Toyota, Japan
Li & Fung, China Vom Fass, Germany
Danone, FrancePixar, USA
Nintendo, Japan
Laika, USA
Club Med, FranceNew Balance, USA
Ferrari, Italy Zipcars, USA
Skoda, Czech Republic
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EXPERTS
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EXPERTS ...
Peter Fisk. Strategic marketer and innovator with the
likes of Coca Cola and Microsoft, founded the Genius
Ruth Saunders. Strategic brand marketer and innovator,,
Bev Burgess. Experienced marketing director who
specialises in business to business and technology
marketing, and people development.
with diverse experience gained with P&G and Mars,
through to Prophet and McKinsey & Co.
Shaun Smith. Customer insight and experience
mana ement s ecialist, author of books such as
Lori Costello. Specialist in communication strategy,
trained with Scott Paper in USA, then ran a PR agency ,and now a strategic consultancy Costello & Co.
Uncommon Practice and See Feel Think Do
Martin Thomas. Communications specialist, particularly
in PR and sponsorship. Former managing director of
Cohn & Woolf co-founder of inte rated a enc N lonnt ony eant ous. usta na ty an nnovat on
specialist who is senior advisor to the WWF, and was
previously a technology-based marketing director.
Magnus Lindkvist. Futurist who specialises in pattern
Jeff Wolfin. Customer service and human performance
expert, founder of Humanicity, and previously change
management consultant with PA Consulting Group
recognition and invisible trends, was a brand strategist at
Differ, and is a leading participant in TED.
Andy Milligan. Customer and branding specialist, led
Interbrands develo ment in Asia Pacific, and wrote
Laurie Young. Professional services expert and
experienced marketing director, authored various books
included Scenarios in Marketing.
Brand it Like Beckham and other books. ... And working in partnerships including Best Marketing,
Brand Finance, Caffeine, Clownfish, CSA, Fastleader,
InnoEurope, Marketing Society, MCT, OGI, SFB, and others.theGeniusWorks.comtheGeniusWorks.com
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www.theGeniusWorks.com
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