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SA Fashion Week SA Fashion Week collection collection Space clearing Secrets to being super efcient SA Fashion Week collection VIRTUAL MAG Issue 6 I Sep - Oct 2013 I The FREE Ticket To Your Happy Place FREE in spire a weekend getaway for two and much more! naima mclean naima mclean naima mclean Tami Tami Roman Roman Tami Roman inspirational hero entrepreneur of the year are you born with it? shyness shyness shyness WIN

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Inspire Virtual Mag Sep/Oct Issue#6

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  • SA Fashion WeekSA Fashion Week

    collectioncollection

    Spaceclearing

    Secrets to beingsuper efcient

    SA Fashion Week

    collection

    V I R T U A L M A G

    Issue 6 I Sep - Oct 2013 I The FREE Ticket To Your Happy Place

    FREE

    inspire

    a weekend

    getaway for two

    and much more!

    naima mcleannaima mcleannaima mclean

    Tami Tami RomanRoman

    Tami Roman

    inspirational hero

    entrepreneur

    of the year

    are you

    born with it?

    shynessshynessshyness

    WIN

  • Situated in the heart of the Magaliesberg, Budmarsh offers ve star

    accommodations, conference facilities, and a world class ne dining

    restaurant, in a charming country setting. We aim to create a unique and

    memorable experience for each of our guests. From tranquil rambles through

    the lush surrounds, dips in the pool and elegant picnics in our gardens, to high

    tea on the patio and a superb dining experience in the care of our executive

    chef, guests are sure to leave feeling pampered, refreshed and eager to

    return. Budmarsh epitomises understated elegance and old world charm.

    Allow yourself the time to wander through our rose garden, enjoy a quiet

    afternoon y-shing and keep on the lookout for the varied birdlife in the area.

    Budmarsh is the perfect retreat for couples in need of a break or looking to

    celebrate a special moment, as well as the ideal base for those eager to

    explore the Magaliesberg and the Cradle of Humankind. Put your conference

    or special occasion in our capable hands, and allow us to tailor an event to suit

    your needs - our top-notch facilities, stylish lodgings and friendly staff will not

    disappoint. Budmarsh is renowned for its superb cuisine. Expect to tuck into

    carefully prepared fresh ingredients used in artfully presented and

    avoursome dishes and a ne selection of wines from our cellar. Our unique

    gourmet menus are sure to delight. Our Executive Chef, Chris Tustian, hails

    from the United Kingdom, and has trained under Michelin Star Chefs. Tustian

    has spent a number of years in France, where he gained valuable experience

    and a deep passion for haute cuisine. We take pride in preparing outstanding

    cuisine for our guests, and a dining experience to remember.

  • WIN a weekend stay for 2 people valued at R6580.00

    Includes 6 course dinners prepared by our head chef

    as well as breakfasts!

  • w w w . d e s r a y . c o . z a

  • motivate

    arouse

    pinned

    discover

    experience

  • insidegeek

    nomness

    noted

  • Burbette Scott Smith

    Content Contributor / Blogger

    http://burbettestories.blogspot.com

    I sometimes feel like an accidental Tourist on

    this Journey that has chosen me and the

    Path I choose to carve out while I traverse

    this beautiful Earth. Each day is a gift from

    the One and each day I am grateful to

    receive and share it.I have hills and valiums,

    but I insist that my hills have panoramic

    vistas and that my valleys produce exquisite

    wines

    Jayne Lea

    Founder, Editor & Graphic Designer for Inspire Virtual Mag

    www.jaynielea.co.za

    www.facebook.com/jaynielea

    "Live A Life Full Of Passion, Success and Meaning.

    Shift Your Mindset From a Limiting one to one of Mastery.

    Hailing from Cape Town, single mom and established business woman, Jayne began her journey into the world of graphic

    design at the start of the new millennium. Driven by her passion for the creative process; fueled by her distinctive ability to

    interpret her client's vision and cemented by her precision for balance of composition, this multifaceted dynamo has built her

    brand JaynieLea into the success it is today. Jayne also heads a fantastic Cape Town online networking initiative on facebook

    called Mother City Networx which offers a platform for people to actively promote their businesses / services / products and

    events to all the online followers at no cost to them. www.facebook.com/mcnetworx

    contributors

    Fiona Cameron-Brown

    Inspire Copy Editor

    www.onacameronconsulting.co.za.

    Fiona Cameron-Brown runs an education

    and training management consultancy from

    a virtual ofce in the Winelands.

    Fiona Cameron Consulting offers a range of

    services e.g. writing, conceptualisation,

    policy analysis, and quality compliance. She

    lives in McGregor, with her husband, Tom

    and two cats.

    Bronwen Watson

    Inspire Content Contributor

    [email protected]

    Bronwen is an online copywriter and social

    media manager for a Johannesburg based

    digital agency.

    Specialising in online and social media,

    administrating, writing and editing content

    for blogs, mobile and social media

    community management.

    Carol Gerber

    Results Driven Coaching

    [email protected]

    www.carolgerber.co

    www.facebook.com/CarolGerberRDC

    My interest has always been in how people both

    think and behave, which is probably why when I

    went to University of Stellenbosch, I studied

    Psychology. The transition into Coaching has

    however been a journey. A 13 year career in

    Human Resources provided the platform where I

    lived out my passion for helping people develop

    their careers. Since May 2010, I have been

    applying that knowledge and passion as The

    Possibilities Coach, helping people to reach their

    full potential.

    Mientjie Kleinhans

    Corporate Choices

    Social Media Marketing and Training

    [email protected]

    www.corporatechoices.co.za

    http://www.facebook.com/Corporate.Choices

    Mientjie Steyn owns Corporate Choices and

    has been in the media and marketing

    industry for 22 years. Her background as

    journalist, editor, photographer and

    publisher, mixed with a good dose of public

    relations and marketing, ensures that she

    has a very good understanding of what

    social media entails.

    Megan Bosman

    Nutritional Therapist (Dip Clin Nutrition).

    www.SimplyNutrition.co.za

    Twitter: @meg_bosman

    www.facebook.com/SimplyNutritionSA

    Megan Bosman is a Nutritional Therapist

    (Dip Clin Nutrition). Her health history fuels

    her passion for helping others live a healthy

    lifestyle and regain their health.

    Megan treats all areas of health and

    encourages people to care for their bodies

    as a whole - both inside AND outside.

  • MetaVarsity

    Inspire Content Contributor

    http://www.metavarsity.com/

    [email protected]

    MetaVarsity is a college of metaphysics that

    uses the philosophy of metaphysics to

    provide unique learning and growth in self-

    development for each one of our learners.

    MetaVarsity provides the world's only

    global outcomes-based and assessed

    approach to metaphysics - helping you to

    make the intangible, real and tangible to

    you.

    Royalty Free Images,

    Vectors and Videos

    Add impact to your design

    projects with royalty-free

    images from Fotolia.

    All licenses include

    unlimited print runs and

    never expire!

    Liz Hoare

    Inspire Content Contributor

    [email protected]

    www.lizziesart.blogspot.com

    Living in Cape Town South Africa, Liz is a

    full time and established artist and art

    teacher - teaching to both beginners and

    advanced students. Liz has a great passion

    for gardening and with her prior career

    managing The Cape Association of

    Nurserymen she has combined that

    experience with her passion to start the

    journey of the colourful palette in our

    green section.

    A big thanks to Fotolia for supplying us with all stock imagery used in Inspire

    Virtual Mag. Your selection is amazing and made our job a whole lot easier.

    http://za.fotolia.com

    Carla B

    CEO|Founder - EOTM Media Group

    www.eotmawards.com

    [email protected]

    Carla Barnes aka Carla B. is the Founder and

    Executive Director of the EOTM Awards. She is

    also the CEO of EOTM Media Group which

    encompasses EOTM Radio & Media, EOTM TV

    and EOTM Public Relations. Ms. B. founded

    EOTM Media Group in February 2006 after

    deciding she was tired of being stuck in the

    infamous rat race. By 2010 Carla B. had

    produced and successfully syndicated over

    1000 shows, allowing radio personalities the

    opportunity to grow with the company and

    share her vision.

    contributors

    Reece Sims

    Founder of The Gold Zebra

    [email protected]

    www.thegoldzebra.com

    www.facebook.com/thegoldzebra

    www.twitter.com/theg0ldzebra

    www.youtube.com/theg0ldzebra

    www.instagram.com/thegoldzebra

    Reece Sims is a passionate advocate for the

    professional development of Generation Y

    women. She is the owner and founder of

    The Gold Zebra, a digital hub for savvy

    business and lifestyle advice as well as a

    repository for edgy awareness campaigns

    and interviews with inspiring female

    entrepreneurs.

    Philippa Spark

    Inspire Content Contributor

    Event Planner, P.A. and writer

    www.philippaspark.co.za

    pspark.blogspot.com

    [email protected]

    Philippa Spark Productions began in 2007.

    Philippa has been involved in events

    worldwide, from weddings in New York to

    international polo matches in South Africa.

    Philippa's passion is writing, and her blog,

    Life in the very fast lane, is growing

    continuously in popularity and readership.

    Philippa lives in Johannesburg with her

    daughter.

    Kristina Leonardi

    Career/Life Coach & Motivational Speaker

    Founder, The Women's Mosaic

    www.kristinaleonardi.com

    www.thewomensmosaic.org,

    www.facebook.com/thewomensmosaic

    www.chicksrockblog.com

    Kristina is a career/life coach and motivational

    speaker who has a proven record of getting

    "stuck" clients empowered to make lasting

    changes aligned with their true passions and

    talents. Whether speaking, coaching, writing,

    or creating programs for The Women's

    Mosaic, she provides a unique yet practical

    framework for each individual to make the

    most of their personal and professional lives.

    Catherine Milward-Bridges

    Inspire Contributor

    [email protected]

    http://communicatewithclout.wordpress.com

    Twitter: @ownperson

    Linkedin: za.linkedin.com/pub/catherine-

    milward-bridges/16/288/4b2/Edit

    Catherine is an independent communication

    specialist, freelance writer and passionate

    wordsmith with several years of experience that

    i n c l u d e c o r p o r a t e c o m m u n i c a t i o n ,

    proofreading, ghostwriting, magazine editing

    and P.R. She helps clients produce effective

    communication - strategic or ad hoc - through a

    passion for excellence, focussed audience

    analysis and editorial rigour.

    Debbie Wall-Smith

    Property Broker and Professional Valuer

    Wall & Smith Property Consultants

    021 797 2552

    www.wsproperty.co.za

    Debbie Wall Smith's background is a mix of

    Property broking, management and

    valuation. Debbie served on the Services

    Seta Property Chamber Board, the regional

    committees for both the SAIV and Women's

    Property Network. Debbie is a working

    mother and active partner in Wall & Smith

    Property Consultants in Claremont Cape

    Town.

  • FACELIFT

    give your business a

    FACELIFT

    PRO FE SS IO NAL GRAPH IC D E S IGN, IMPE CCAB LY F IN I SH E D , RE ASO NAB LY PR ICE D .

    So l e Gra p h i c D es i gne r fo r I n s p i re V i r tua l Ma g

    JaynieLea Graphic Design & Desktop Publishing I www.jaynielea.co.za I [email protected]

    isdesign

    good

    good

    bu

    sin

    ess

    its worth it. It pays your bills. ;)

  • inspire in a nutshell!

    A publication which is driven to inspire people all over

    the world, Inspire Virtual Mag is going against the

    grain when it comes to design, content, advertising

    and distribution. As a FREE publication, the ease of

    access has seen the number of readers and

    subscriptions go from zero to thousands in less than six

    months. It was developed with the intention of

    becoming a global publication and a platform for

    people all over the world to connect, communicate

    and effectively close the gap. Already being read

    in more than 30 countries, this publication is

    spreading its wings fast.

    Inspire Virtual Mag looks at the modern woman, the

    woman who wants to nd the balance between

    work, play and being. Content ranging from

    informative business and life style articles through to

    beauty, fashion, dcor and tech features is what

    makes Inspire Virtual Mag a unique and true

    something for everybody publication.

    Contributors to the magazine range from home

    executives, budding writers, motivational coaches,

    executives and even the avid gardener. It is written

    by the readers for the readers, making the content

    more inclusive and easy to identify with. With the

    support from contributors and advertisers, this

    publication is now a notable contender in the online

    publishing space. The magazine can be read,

    downloaded, printed and shared making the

    secondary distribution just a click away. With a list of

    incentives to encourage readers to share because

    sharing is caring the distribution chain becomes

    limitless.

    the exchange...

    The exchange for editorial submissions is as follows:

    Not only will you gain fantastic exposure from the

    public being able to read your written work, but you

    will also receive acknowledgment for your content

    on our contributors page which will have a

    photograph inserted as well as a short bio of who you

    are and what you do. Whilst we are primarily

    targeting women, this publication is reaching people

    of all age groups, genders and nationalities.

    advertising...

    Going against the grain is nothing new to us and

    weve developed a unique service offering for our

    advertisers. For more information, click here:

    [email protected]

    about us

    contact us

    www.inspiresa.co.za

    www.facebook.com/inspiremagsa

    www.twitter.cominspiremagsa

    [email protected]

  • feedback...

    We would like to thank @InspireMagSA for their

    support of our fashion show and competition, we love

    you guys inspiresa.co.za

    #AGNMedia @AGNMedia_SA

    Check out the best online magazine in South Africa

    @InspireMagSA inspiresa.co.za for a reverting and

    inspiring read #socialSA

    Fundraiser13Setpmber @Ntsikiblack

    I really enjoy reading your online mag, WOW WOW

    WOW, I'm blown away!! Keep it up

    Mama Ungo @Mag_Starrr

    Very exciting! Thank you for sharing

    MyVogueSA @MyVogueSA

    Yay looks awesome, congrats

    tracy_ray _gore @tracygorejous

    Our London partner loves the advert, thank you for

    superb job, you are a superhero

    Fashion Expressions @AGNFashion

    Thank you so much Jaynie you are amazing and the

    new issue is absolutely gorgeous toscasalon @toscasalon1

    My fav online magazine @InspireMagSA

    Nicole Avichzar @NicoleAvichzar

    I've just browsed through it and going to read later

    when not busy but looks AWESOME! Well Done!

    Chantelle @ChantsK

    Just "downloaded" your digital issue. WOW - Firstly

    congrats me, on nding this. The name says it all.

    INSPIRE. Refreshing mag and so nice to see that "local

    is lekker" Great read and some wonderful inspiring

    articles. WELL DONE!!

    Nicola Williams

    My favourite issue thus far! big congratulations Jaynie

    Lea and team Well well done!!! Xx

    Mira Weiner

    Inspire - Virtual Mag magazine - a wealth of

    information, inspiration and awesome:

    Reece Sims

    don't forget to check out

    our book giveaways

    at the back of this issue

    there are some

    fantastic books up for grabs

    connect with us online!!

    We are always

    running GREAT online

    competitions and giveaways

    for our followers...

    [...especially on Wednesdays ;) ]

    connect with us today!www.facebook.com/inspiremagsa

    www.twitter.com/inspiremagsa

    always keep your

    eyes peeled

    for this stamp

    throughout the mag :)

    WIN

    Post, tweet, email

    or homing pigeon...

    We want to

    hear from you :)

  • WHERE THE WHALES MEET

  • eds letter

    Greetings again all you amazing people :)

    The power of POSITIVE thought A power which

    lies at the disposal of each and every one of us,

    however, the power of thought is a power that is

    used by each and every one of us on a daily basis,

    whether for good or bad. We choose our own

    direction and when disaster occurs, it occurs with

    purpose. It stands there before us like the rst

    candle lit in a dark room, hoping that we see its

    bright and eye opening light

    The last two weeks have been somewhat

    challenging trying to nish up our latest issue as

    well as continue with my paying career whilst

    dealing with multiple mundane disasters hehe I

    have moved house, had a broken washing machine,

    a burst geyser, a lets just say interesting neighbour

    and to nish it all off a car accident. However, I

    have to say that through all of the above, I somehow

    maintained a steady pace of calm I saw no sense

    in getting angry, upset, worked up or distraught

    all I have looked for was the lesson (ie. Reason) and

    I am very pleased to say that I found it Life in all its

    wonder, has an uncanny way of giving you the

    difculty so you can appreciate the gold. We live in

    a truly amazing space. Every single day we are

    offered the opportunity to change, grow, learn and

    expand our spirit. How often do we take the time to

    appreciate the little things? NOT OFTEN ENOUGH!

    just the other day, I was stuck in trafc, waiting to

    turn right off a main road and decided to ash

    about 6 cars waiting in the queue through, so as to

    alleviate the congestion. It really was a lovely

    moment because the last of the cars that I allowed

    through smiled at me and then very shortly after was

    confronted with another car trying to make its way

    into the stream of trafc it was VERY interesting to

    watch as he was almost OBVIOUSLY compelled to

    allow the other car the grace of passage and as he

    did, he received the biggest smile and wave in

    return.. and so it goes...

    There are two incredibly powerful emotional

    expressions in this world and they are gratitude and

    love. We should all make a conscious effort to offer

    both to as many people as we can. This does not

    mean that you have to be a walk over, nor does it

    mean that you have to allow your own voice to be

    drowned. You can achieve both a strong spirit and

    heart simultaneously. - Remain strong in love,

    gratitude and soul, ALWAYS!

    With Spring in the air, we are focusing on the obvious

    in this issue yip! Spring cleaning in all facets! It is a

    good time to renew once decided goals and

    aspirations. There are still four months left of 2013

    and we are here to help you make the best of them. :)

    So look in the mirror, afrm your awesomeness, go

    grab your jacket of enthusiasm, pick up your bag of

    condence , grab the keys to your dreams and go

    KICK BUTT!!!

    I have had to cram this issue due to all my

    delivered life challenges but after looking through

    it before publishing, I am lled with so much

    reward it is an amazing issue and I hope each and

    every one of you nds something in it that speaks to

    you.

    Ok that's me over and out Enjoy it, share it

    and most importantly, grow from it.

    - Much love.

    Jaynie Lea

  • janieB - design

    er clothing & ac

    cessories

    www.janiebclo

    thing.com

    caught on our radar :)

    pinnedspotted

  • Pichulik Studio Opens...

    pinnednewz

    PICHULIK would love to invite

    you to visit their new studio.

    Come visit us for a cup of coffee!

    PICHULIK is a bespoke range of accessories handcrafted with locally manufactured ropes and found

    materials in Cape Town. Inspired by African and Middle Eastern Ornamentation. PICHULIK creates

    statement pieces for bold and courageous woman.

    We also share a studio with local industrial designer Jasper Eales. He is a South African brand that

    focuses on the integrity of his raw materials and designs where form follows function. With an honest

    approach to each piece the user and the objects usability is of prominent importance. Distilling design

    to its functional basics Jasper Eales designs are created for easy living.

    Invitation by appointment only

    Contact 082-449-0024 for appointments.

    Studio B106, 66 - 68 Albert Road, The Woodstock Exchange, Cape Town

    we

    love

    this!

  • Spring has nally sprung! Everywhere you

    look owers and trees are blooming up a

    storm the colorful symphony of tulips, lilacs,

    daffodils, cherry blossoms and dogwoods are

    waking up the city from its cold, long winter

    slumber, lling us with gorgeous eye-candy

    and reminding us of the new possibilities that

    exist within and around us.

    Its such a eeting moment that only seems to last a

    week or two, so its now or never to take notice and

    appreciate the beauty and magic while it exists. This is a

    perfect time to pay attention to the prettiest new little

    things around you, and to celebrate these glorious gifts

    of Nature.

    Beauty is one of the greatest pleasures in life, and a

    ower is one of the simplest and most tangible

    expressions of it. If you cant soak up all that is staring us

    in the face right now, then how will you recognize and

    appreciate the more subtle beauty within and around

    you throughout the year?

    In NYC we tend to rush from here to there, with our

    noses in our blackberries or thinking about whatever as

    we walk down the street with our blinders on when what

    we really need to do in those transitional times

    throughout the day is to stop and smell the roses,

    literally and guratively. Slowing down, taking a few

    deep breaths and becoming aware of your surroundings

    especially when they are so lovely is a great cure for

    stress and anxiety. Im sure that if you just try it, like

    Mikey, youll like it!

    Feeling a little curmudgeonly with all this zippidy doo da

    talk? Give me a buzz and Ill help get things goin your

    way again

    Article: Kristina Leonardi

    www.kristinaleonardi.com

    tiptoe tiptoe

    through the through the

    tiptoe

    through the

    tulipstulipstulips

  • inspired

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  • startingstartingstartingoveroverover

  • inspired

  • spring break,spring break,spring break,

    bokkie!bokkie!bokkie!

  • inspired

  • some more

    Engaging. Wallowing. Catching. Whining could easily sneak into our

    dialogue as a harmless guilty pleasure. But, is it?

  • motivate

  • diaryMargie Smith is just an average young woman. Let's peep into Margie's diary

    for some fun, laughter, tears and joy.

    margies

    Dear diary,

  • interest

  • inspired

    are you born with it?

  • TO Beat TO Beat

    OR NOT TO BEatOR NOT TO BEat

    TO Beat

    OR NOT TO BEat that is the rhetorical question! that is the rhetorical question! that is the rhetorical question!

  • inspired

  • The importance of cleansing your energetic self and your environment

    space

  • interest

  • living withliving withliving with

    purposepurposepurpose

  • People have become more aware. We are

    beginning to realise that by not following the

    crowd like a group of Lemmings jumping off a

    cliff, our lives can have so much more

    meaning. We know instinctively that by

    allowing one day to follow the next, we are

    not living, we are only existing.

    In the media we read about living your purpose, your

    truth and a number of other catch phrases. So what does

    it really mean? In most instances, the writers of these

    articles or books are referring to nding out what you

    are passionate about and developing a plan to get

    yourself to a place where what you do for a living is in

    line with your passion. This is a fantastic idea and

    something everyone should strive for.

    However, if you are not quite there yet, can you still be

    living a purposeful life? Absolutely! But how, you may

    ask? Simply put, by living consciously.

    Living consciously means that you are present within

    your life at any given moment. You are not merely

    following routine out of habit. You denitely don't have

    your head down living like any other hamster in the mill

    of life. Monday is no longer that dreaded day after the

    weekend. Every day of the week becomes fullling.

    This still doesn't answer the question of How though.

    It's all ne and well hearing about these concepts and

    wanting to strive towards living a more fullled life.

    However, our society as done a very good job of

    creating people who can t into pre-prepared moulds.

    We have not been given the tools to live our lives. It's

    time to break out!

    Start by taking the time to assess what your day look

    likes. Are you planning ahead, do you know in advance

    what you need to achieve in your day or are you simply

    falling from day to day. And no, keeping everything in

    your head is not optimal. Find a mechanism that works

    for you to allow effective planning of your time. Whether

    it is an app on a smart phone or an old fashioned diary.

    On a weekly basis write down on specic days what you

    need to achieve. Be realistic with the time you allocate

    to tasks. Also remember to ensure that you allow for

    enough down time. Your company does not own you!

    Yes, most of your time is spent at work, however, you can

    choose to make it productive and interesting, or you can

    choose to hate it. It is all about the attitude that you

    choose to have.

    Now that you have your time sorted to get the day-to-

    day running smoothly, it's time to dream. What else

    would you want to achieve with your life? Nothing is

    impossible to achieve, some things may simply take a

    little longer.

    Now that you have some ideas, create an action plan.

    Break it down into small achievable tasks. Allocate it to

    your diary. The most amazing feeling in the world is

    when you can look back on your day or week or month

    and see what you have achieved. It is even more

    amazing when you have actively chosen not to allow

    circumstances or people dictate how you view your life.

    Don't allow circumstance to force you in a direction not

    of your making. This will only mean that you are living

    according to someone else's decisions and quite frankly,

    they are not taking your needs into account. Yes,

    sometimes the best laid plans don't work out. That's ok.

    Regroup, re-access and amend your plan.

    The key to Living with Purpose is to take action. Without

    action, no idea, dream or plan will ever become reality.

    One small action step everyday is better than sitting

    back and feeling sorry for yourself.

    I know it sounds like a schlep. Yes, to make positive

    changes in your life does take work. With a bit of

    practice, conscious decisions become second nature,

    planning becomes easier, taking action a part of life, and

    pretty soon you nd that you can not live your life in any

    other way. In a nut-shell, life becomes purposeful.

    Now give yourself permission to Live Life with Purpose!

    Article: Carol Gerber | Results Driven Coach

    +27 (0)83 265 7480 | [email protected]

    www.carolgerber.co

    motivate

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  • motivate

  • At the beginning of an entrepreneur's career

    the process of starting a business is like a roller

    coaster. You will experience exhilarating

    highs, stomach-dropping lows and a general

    sense of inertia throughout. Over the last few

    years, I have had the pleasure of interviewing

    countless young female entrepreneurs both

    formally and informally and have discovered

    that there are many consistent lessons that

    they have shared about their business start-up

    experiences. So if you're ready to get into the

    front seat, strap on the harness and enjoy the

    r ide , he re a re n i ne t i p s f rom n ine

    entrepreneurs that you must know before

    starting your business.

    (1) Pursue Your Passion, Not Your Salary

    It's no surprise that when starting your own business

    venture it is expected that you will work long hours, learn

    new things daily and make mistakes. If you're not

    passionate about the work, it is likely that you will become

    disheartened, disinterested or burned out. If you are

    passionate about the work, you will keep working

    towards your goals until they are realized. By pursuing

    your passions, success will follow. Fortunately, money

    often runs parallel to success.

    RA: [My company] was launched in 2012 and I

    envisioned making great prots after 12 months

    (although I know statistics suggest that it takes most small

    businesses two to three years to realize healthy prots).

    So, after a year of hard work, dedication, enthusiasm I

    had more people recognize me and my brand, but little

    income to show for it. Now that I'm in my second year, I'm

    making money and making matches. Life is good!

    (2) Do Your Research, Make A Plan, Then Follow It

    Before you dive in head rst, do your research and ensure

    that you have a good understanding of the competitive

    landscape, your barriers to entry and the nancial

    investment that your business requires. Three basic

    models that you can use to analyze your industry include

    an internal SWOT analysis (strengths, weaknesses,

    opportunities and threats), a macro-environmental PEST

    analysis (political, economic, social and technological)

    and an external analysis using Porter's ve forces

    (competitive rivalry, supplier power, threat of new entry,

    buyer power and threat of substitution).

    ES: Make a plan and then follow it.

    MJ: Do your research. Be yourself and connect with your

    customers in a way that is genuine. Don't try to act like a

    know it all and never ever guilt a customer into making a

    purchase.

    (3) Work Hard and Never Give Up

    It's easy to become disheartened when things don't go

    according to plan. Unfortunately, when starting your

    business, most things won't. In times of turmoil, rst, take

    a step back and remember all of the reasons why you

    wanted to start your business in the rst place. Second,

    think about how you would give the honest explanation

    of why you gave up to a loved one. If your business is

    derived from passion, these two notions will keep you on

    track and determination and persistence will take over

    once again.

    CC: If you're doing it for the right reasons, go for it. Yes

    you're going to have to work hard, but once you make it

    happen, you know you'll never have to experience that

    regretful 'what if' feeling.

    KF: Never give up! Never think something is not possible,

    because it is. I put off design for years and years because I

    thought it was not a possibility, but I was just hiding

    behind being scared. You have to follow your dreams,

    whatever they may be.

    (4) Network Network Network

    The importance of networking cannot be understated. At

    the very least, networking will help to increase your sales

    and referrals, learn things to grow your business, help

    stimulate your creativity, and build your support system.

    Without an audience to pull from, it will be increasingly

    difcult to grow your business.

    AH: Get involved and get your hands dirty. Don't expect

    anything to be handed to you work hard and make as

    many connections as you possibly can. You never know

    who or what could lead to your big break.

    MJ: It really is who you know and not what you know.

    Keep an open mind, meet lots of people, and try really

    hard not to burn your bridges.

    KF: Network, make contacts, get up early and work your

    ass off because you need to be one step ahead of others

    in your industry.

    KJ: I started my rst business with a much smaller network

    than the one I have now. I had to become really

    comfortable being the new person in a room at events

    and going up to strangers and introducing myself.

    (5) Don't Feel Intimidated

    It is challenging to constantly put your reputation on the

    line for your business. It is important to remember that

    while you are feeling intimidated so is everyone else

    regardless of how condent they may seem. Intimidation

    may not be avoidable, but by remembering that

    everyone else is feeling intimidated as well, it will help to

    ease your feelings of discomfort.

    CC: Learning to take criticism is never easy. Hearing

    someone tell you that you're doing something wrong or

    could be doing something better is tough. However, over

    the years [you'll] toughen up, take criticism, and see it in a

    positive light to better [your] skills.

    KF: Trying not to get discouraged when things don't pan

    out how you'd hope, or if things take longer than

    expected to take off.

    KJ: Don't be intimidated. I imagined everyone in fashion

    walking around like Meryl Streep in The Devil Wears

    Prada, but I have yet to meet a pretentious or self-

    involved fashion person. Everyone has been so nice!

    continued overleaf...

  • Photograph: Angela Pavuk

    9 lessons on

    from young entrepreneurs

    starting starting starting your businessyour businessyour business

    motivate

  • (6) Have a Strong Support System

    In your moments of weakness, having a strong support

    system is crucial to keep you motivated and on track with

    your goals. That ability to reach out and seek reassurance

    is priceless during the beginning stages of your business.

    BK: Have a strong support system and give it your all,

    always. With much sacrice and determination, comes

    great reward.

    OK: Harness and develop your unique style and

    strengths. Surround yourself with l ikeminded,

    supportive, and loving people who believe in you

    (7) Trust Your Gut

    There's something to be said for intuitive insight in

    business. Over the years you have accumulated a variety

    of knowledge that your brain organizes into blocks of

    information. When it's time to make a decision, your brain

    subconsciously searches for patterns or clusters of

    information that assist with the decision making process.

    Trusting your gut is more than just taking a leap of faith,

    oftentimes it is derived from well-informed intuition.

    AH: I had a few inquiries from brands who wanted to work

    with me on a contract basis. One thing led to another, and

    I nally decided to take the plunge. Looking back, it was a

    pretty ballsy move, but I just knew the timing was right.

    OK: Follow your gut and stay true to yourself. Take action

    on your dreams, constantly. Step outside your comfort

    zone. Find out what excites you and makes you truly

    happy. Do that more often. Give back and experience

    abundance in the coolest ways possible!

    (8) Make Time For Yourself

    One of the most challenging parts of starting a business is

    setting aside down time. If you are feeling a sense of guilt

    just at the thought of taking a break from your business,

    just remember that time off will allow you to relax and

    become re-inspired creatively.

    MJ: The bottom line, if you are going to take time off,

    even if it is an afternoon really take it off. My Sundays,

    unless an event comes up that I need to work or go to, are

    kept as fun days. I exercise, I spend time in the kitchen

    and I spend time with my family

    OK: Try to always make time for yourself no matter how

    hectic life gets. Never lose sight of your own needs in the

    journey as it will be difcult to be successful if you are not

    taking care of yourself. This includes physically,

    mentally/spiritually and emotionally.

    (9) Just Go For It

    Either you're interested or you're committed. Being

    interested in your business means that you'll only do what

    is convenient. Being committed means that you'll do

    everything in your power to get the job done and achieve

    your goals. Evaluate the positives and negatives to

    starting your business and then just go for it!

    BK: I've denitely made a lot of mistakes and still don't

    have it all gured out, but, that's how I learn.

    KJ: Be humble, learn from everyone, and just go for it!

    Written by Reece Sims

    A special thank you to the following entrepreneurs who

    contributed their knowledgeable insights:

    Robin Arnold - Owner, Locate Your Soulmate |

    www.locateyoursoulmate.com

    Christine Colling - DJ Yurie |

    Karmel Franklin - Owner, House of Smooch |

    www.houseofsmooch.com

    Amanda Haines Owner, Reformation PR |

    www.reformationpr.com

    Katie Jeanes Owner, HelenJean | www.helenjean.com

    Megan Johns Owner, The Green Kiss |

    www.thegreenkiss.com

    Olivia Keane - Co-Founder, Keane2BeFit |

    www.keane2bet.com

    Brooke Kilgore Owner, Vibestreet Dance Studio

    | www.vibestreetdance.com/

    Erika Schade Owner, Erika Lauren Designs |

    www.erikalaurendesign.com/

    Photograph: Angela Pavuk

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  • Tami Roman is the dynamic personality of

    VH1's number one reality show, 'Basketball

    Wives', and has a career that has spanned

    more than 18 years. She got her start as a

    reality show pioneer on MTV's hit 'The Real

    World'. Hailing from White Plains, NY, Tami

    grew up in a single parent home with her

    hardworking mother who held down three

    jobs.

    At one point when she was a little girl, Tami's mother lost

    her job, the two became homeless and were forced to live

    on the streets of New York. This experience made Tami a

    very strong, independent, knowledgeable and a humble

    woman who appreciates and values life. There is no

    denying that the New Yorker with striking light brown

    eyes and effervescent personality was born to be on

    camera. Later, as a young adult, Tami entertained a career

    in modeling before securing what seemed to be an

    answer to a prayer: a role on MTV's hit reality show The

    Real World, billing her as the original reality star.

    Suddenly, Tami and her mother were in an upward spiral,

    as Tami bagged several guest starring roles on TV shows

    and became a full-time guest VJ for MTV. In a chance

    meeting, Tami met Kenny Anderson, future husband and

    father to her two beautiful daughters, Lyric and Jazz.

    Unfortunately, the marriage ended in a highly publicized

    divorce which decided Tami to channel her energies

    towards her television and movie career. Since then, Tami

    has gone on to build a diverse career starring as a series

    regular on the CBS's vampire hit Moonlight, Fox's Sex

    Lies and Secrets with Denise Richards and TV1 s new

    sitcom Belle.

    Additionally, Tami has starred in projects with Courtney

    Cox, Alex O'Loughlin, Terrence Howard, Kevin Hart, Laz

    Alonso, Taraji P. Henson and Vivica A. Fox, to name a few.

    Tami has also appeared on several talk shows including

    with Oprah Winfrey, Wendy Williams and she has

    featured in magazines OK!, Star!, In-Touch, Shape,

    National Enquirer and many more, and is regularly seen

    on Basketball Wives, which reaches approximately 4.6

    million viewers each week. She has a strong social media

    presence with over 1.2 million followers spread over

    Twitter, Facebook, Instagram and her personal web site

    (OfcialTamiRoman.com). To top it all, Tami is also the

    host of her own late night talk show, Overtime, on VH1,

    further securing her mainstream market appeal.

    Following her success on Basketball Wives, Tami was

    recently chosen to replace Holly Madison and Carmen

    Electra as the global spokesperson for popular weight

    loss preparations, NV Supplements and Sprinkles. The

    fearless TV personality is emerging as a brilliant

    businesswoman through her emerging ventures and is

    currently focused on launching her own affordable

    cosmetics line, 'TAMI ROMAN'. Besides the cosmetics

    line, Tami has plans to release a series of low calorie

    cookbooks and several more business endeavors are in

    the works!

    Article compliments of: http://www.eotmawards.com/

    Tami Roman Ofcial Site: http://ofcialtamiroman.com/

    EOTM - entrepreneur of the year

    tami tami romanromantami roman

  • prole

  • I guess the most authentic story I can share is

    my personal journey and hope that,

    somewhere, in the middle of it all, you nd

    something that inspires you to live from a

    place of your own personal truth.

    I was born into this planet as a starry-eyed idealist who

    imagined that everything I dreamt would come true. Yep!

    I was that child who believed that if I spoke to my shoes

    long enough they would eventually talk back. If they

    didn't that was ok, too: I had a feeling that they could

    hear me and that's all that really mattered. Something in

    my constitution cannot relate to the concept of not

    possible. I'm not quite sure where I got that. I have a

    slight suspicion that my mother has something to do with

    it. She always made everything possible. The bubble of

    my childhood was magical. My mother had a way of

    making the unlikely into a reality, especially the mid-

    week sleep overs my friend's mothers would never allow.

    Somehow, as soon as we roped my mum into the

    conversation, we were jetting off, to either my friend's or

    my house, pretending we were taking a midnight ight to

    some far away destination like New York, when in reality

    we were driving ve minutes down the road in Makeng.

    I quickly learned that where there is a will, there is a way.

    As a child I would write. Write poems the primary purpose

    of which was only to rhyme. I'd write the most bizarre

    imaginative stories. I'd write songs and belt out long

    notes that reverberated through the house, convinced

    my parents would come barging into my room,

    overwhelmed by the beauty of my undiscovered talent!

    Sadly that didn't happen, it was more like, Naima, will

    you stop screaming. However, I gured that with all the

    effort that went into my craft, they clearly weren't hearing

    what I was, so I'd insist that they sit in the living room and

    pay me to listen. If this wasn't an early indication of my

    natural trajectory I don't know what was. The capacity to

    dream up that which is not there, and then make it my

    reality, motivates me. The reward of creating something

    from nothing and actually seeing measurable results

    inspires me. Nurturing my natural talent to create my

    reality fulls me, because it speaks to the deepest

    essence of my human spirit. So, somewhere along the

    line, I gured that if it does this for me, then it will do it for

    at least one other person and that one person is worth it.

    I learned to take my personal narratives, built on

    experience, dreams and aspirations, into the public space

    around a time when this country was dealing with the

    essence of social transition. I was a living example of this

    transition as we grappled and embraced the experience

    of merging cultures, races and classes, moving from an

    historical context that had kept us separate. I guess

    because of my diverse upbringing (having lived all over

    the place), I always sat outside a context. My survival kit

    became the capacity to connect with people on a human

    spirit level and to share what that experience was like in

    an evolving South African context.

    I am Xhosa, Indian of Khoisan decent

    I am Antigen because that's where my forefathers were

    sent

    Slave ships ride tyrant waves and seas,

    And African American Grandma X is raped by and Irish

    gent.

    First breath taken in the city of Manhattan,

    But again we break the pattern and head south,

    Where the mouth of my South African root is fed.

    Bred all the way between Mmabatho and Cape Town,

    In a house where celebrating Eid and Christmas

    facilitated common ground,

    As we throw stones to consult our Ancestors through

    ritualistic sacrices,

    Sipping on holy red wine in the middle of Ramadan,

    Believe it or not makes me one.

    One with the sounds of father's saxophone horn,

    One with my mother's nest where my soul was formed,

    Born into a brewing pot of diversity,

    I claim all of me and the beauty of my humanity.

    - Extract from my poem: Out The Box

    The more I shared, the more I caught sight of the fact that

    people relate. The more vulnerable I was prepared to be,

    the more my listeners were moved. When I realized the

    powerful impact of just speaking my truth, at the cost of

    feeling exposed, I decided it was a cost I was prepared to

    take. It meant I could change someone else's perspective

    in some form or way and result in some level of healing

    which we clearly needed and still do. What that means

    for me is that I'm constantly having to separate my true

    self from my Fear and my Ego, which is far easier said than

    done. But I am accountable to the people who use my

    creative art as a tool for their own healing. So I discovered

    a tool that I still use today. The minute I feel scared or fear

    saying or doing anything, I use that fear as an indicator of

    the very thing I need to say or do. That allows me to

    discover who I am, on the other side of that fear.

    I need to buy into the I, the me, the my,

    Where I become my own stimulus,

    No longer dependant on this entity called 'us',

    Dancing to my own beat and thinking shit ain't this

    sweet

    I need to caress my own crannies and corners and not feel

    guilty,

    Understanding how god built me,

    Knowing I too can love me and be open to talk about it

    freely.

    - Extract from my poem: Rediscovery

    I have dared to dream that it is possible for all people to

    live beyond what they currently see for themselves,

    including me. History has proven it possible time and

    time again... But the level of transformation I seek out sits

    at a deep, personal level and is stimulated by the soul

    feeling inspired. Art, music, and culture do this.

    I wish all people live from place of love and not fear and

    when they are scared, they're able to express it in a space

    of non-judgment. Openly embracing vulnerability and

    insecurity I believe if this came to being we 'd nurture

    our selves and others, transcending these conning

    barriers we're quick to erect.

    I wish I never stop wishing It's the stuff that makes my

    dreams possible.

    I wish you wish too.

    - Extract from my poem: Things I wish

    So onward I march with whoever cares to follow, seeking

    out unrealistic dreams, with extreme perseverance and

    with deep belief in the internal hero of every individual.

    See my new song: Hero ft AKA on Youtube)

    http://naimamclean.com/

  • prole

    moment of my truth

    naimanaimamcleanmclean

    naimamclean

    shares her journey which is inspiring the world!

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  • One of my favorite movies, Bottle Shock, is

    about the then nascent California wine

    industrys victory over the French in a blind

    taste test celebrating the 1976 Bicentennial.

    The lm is based on the true story of a man

    who ditched his legal career to pursue a

    dream of making the best possible wine. Jim

    Barrett put his life into Chateau Montelena;

    to do so was a huge risk in which he had to

    have unwavering faith in himself and trust in

    the process of such a delicate, complex and

    time consuming task where the results were

    not necessarily guaranteed.

    As with any such journey, there were many twist and

    turns and ups and downs along the way, but in the end

    he triumphed not only in beating the French at their

    proudest export, but because of it blew the eld wide

    open for quality wine to be produced in countries

    around the globe, and the world has never been the

    same.

    Orson Welles, in his famous commercials would say,

    We will sell no wine before its time. It takes time for

    lasting success to develop, and there is no better

    activity than viticulture to demonstrate that. There are

    cycles of planting, pruning, harvesting, fermenting and

    numerous other magical alchemical things that need to

    happen for that perfect glass to arrive at your table. As I

    always say in my seminars, remember that grapes do not

    turn into wine overnight!

    With last weeks Solstice ofcially ushering in the

    summer, we are reminded that to Every Thing There is a

    Season. The historic vote to legalize same-sex marriage

    in NY three days later was decades in the making;

    several societal changes and generations of progress

    had to occur in order to have the majority of the

    population now be ripe for its acceptance, and we are

    all stronger and better for having gone through the

    process.

    Since we are halfway through the year, be sure you are

    working internally and externally towards whatever

    goals you set for yourself; know that as long as you

    consistently do things that you love and care about you

    are fertilizing your life, making it as rich as possible.

    Focus your thoughts, words and deeds in the direction

    you want to be going, knowing that all will come to

    fruition with a perfect union of patience, persistence

    and perseverance - in time and on time.

    You cant put the cart before the horse, so if youre

    feeling a little frustrated and impatient in pursuit of your

    passions, give me a buzz and Ill be a future sommelier

    explaining the uniqueness and quality of your vintage or

    the politician that casts the deciding vote to make your

    dream a reality!

    Article: Kristina Leonardi

    www.kristinaleonardi.com

    a more perfecta more perfecta more perfect

    unionunionunion

  • inspired

  • 1) Please Call Me

    You know how you just love walking into the shop and

    your favourite song comes on the radio? The brave

    among us sway to the beat and the rest of us will just

    settle for a sing along. And the artists are busy churning

    out records so fast that we end up having quite a handful

    of favourites at any one time. So, established what your

    favourite songs are, distribute them songs amongst the

    contacts on your phone, especially the frequent callers

    so that you get to listen to your favourite tracks all day. If

    you have one favourite song it is fun to hear it every time

    someone calls you. You can change this as often as you

    like (or not): I still get a kick from hearing last year's in

    tune.

    2) Shower Concerts: A girl has gotta

    work (it)!

    How dare you suppress the songstress inside you? Yes,

    we know you are a diva, with all the glitz and glamour

    you are a superstar! For those girls who might not be in

    the know and want this, too, let's let them in on the

    secret: Never take your imaginary fans for granted.

    Now, step into the shower for your sold-out concert and

    start belting out those high notes while the amateurs

    take notes. Own that song even that part where you

    aren't sure of the lyrics and you still mumble or make up

    your own words. When the show's over, take a bow!

    3) Well, hello there, stranger!

    You know how much you enjoy getting compliments

    from strangers, and you know the old saying that giving

    is better that receiving? How about giving a smile or a

    compliment to a stranger? A comment on something as

    simple thing as a tie may be the turning point in

    someone's crappy day. If he is happy, it makes you feel

    good. Plus, when karma goes around, you will have a

    positively pleasant surprise coming your way!

    4) Cocky colour blocking

    It is scientically proven that bright colours signicantly

    cheer us up and make us feel hungry or thirsty. I can

    guarantee that a splash of colour does wonders for your

    mood.

    Scarves and hair accessories, too, are a great way to add

    colour to any outt, whether you are dressed up or not.

    And then (drumroll please), shoes! You can wear the

    brightest of with clothes of any colour. Who cares, as

    long as you are happy? A great shoe trick is to get

    creative with laces especially your takkies: weave

    together different coloured laces for a funky, cool edge

    to your look.

    5) Healthy eating, cheating and fun

    exercise

    Healthy eating begins with healthy cooking and healthy

    cooking is done in front of that imaginary audience that

    joins you in your kitchen for your cooking show. Healthy

    cooking, simplied, means fresh produce, less oil and

    no pastries, chocolates or ice cream, especially

    chocolate ice cream.

    Ok, I'm only joking about the chocolate ice cream, but

    do remember to walk to the chocolate place instead of

    driving there! Take the stairs to the pastry shop instead

    of the escalators.

    While you're doing all that, dance to the beat, because

    dancing is a great way of exercising and so is using lots

    of gestures when you talk. Use your lunch break to go

    window shopping. The walking will do you good, and

    when you're lusting after shoes you can't afford until the

    next pay day, walking will help you to exercise patience.

    Abigail Matiya

    [email protected]

    5 easy ways to

  • motivate

  • embracing

    joie de vivre

  • Patricia Solomon was born with a bilateral hip

    displacement and as a consequence has had

    so many operations she lost count at thirteen.

    The metal plates in her hips need to be

    replaced roughly every ten years and which

    cause discomfort every winter. Then in July

    2009, she was diagnosed with Muscular

    Dystrophy...

    Despite these setbacks Patricia Tricia Solomon is

    living with the intention to have as full a life as possible.

    Despite getting around with a pronounced limp at rst,

    then with crutches and now in a wheelchair as the

    condition has worsened, she is a tower of strength and

    motivation to those around her. Tricia is not, by any

    means, a difdent, shrinking violet. Early in our

    acquaintance I was awed to discover that she had

    climbed Lion's Head, albeit with a little help from her

    friends. She is no slouch on the dance oor, whether in a

    wheelchair or not and also achieved her driver's license

    in 2007. She embodies joie de vivre and rarely

    complains. This is what endears her to so many who

    easily complain about the trivial. I am ashamed to be

    numbered among them.

    Tricia has a love for all things French, and in August 2003

    she had the privilege of exploring Paris. At the mention

    of the French capital, her eyes sparkle and smiling

    contentedly she sighs Ah! Nostalgia is evoked and

    she afrms that Paris is absolutely beautiful, saying

    that if you are looking for inspiration, Paris is the place to

    nd it. Her ultimate goal would be to spend six months

    of each year in Paris!

    Her innate stubbornness, she says, is one of the reasons

    she is able to accomplish so much. Once she commits to

    something, she is resolute. Her courage to start her own

    business came from a community project for self-

    expression and leadership, when she set out to procure

    twenty Farewell dress for under-privileged Grade 12

    learners, and instead was able to secure sixty dresses.

    One of the original goals for the project was that it

    would lead to the establishment of her own company.

    Without overtly working towards that objective, it that is

    exactly what happened. The project inspired her to

    believe that she could do anything she put her mind to,

    but it was apparent that she needed resources from

    other people to reach her objective, and people were

    more than willing to help. Tricia says that God designed

    us not to have all the resources that one needs, but one

    gains them by reaching out to people and getting their

    buy-in, as was the case with this project.

    No-one is more aware of one's need for people than

    Tricia. In her day-to-day life she is dependant on the

    benevolence of strangers. She needs help to get the

    wheelchair out of the car at a mall and she says that what

    is encouraging is that people so gladly want to assist.

    All that is required is to open one's mouth and ask.

    People help, just like those friends who pushed her up

    the mountain When she was diagnosed, the South

    African Muscular Dystrophy Foundation support group

    helped her to deal with the emotional aspect of the

    disease and she learned that there are ways to live with

    it.

    I've got life and I need to live it. She declares that

    while death will come someday, she is not going to sit

    around and wait for it, Yes there are obstacles and

    limitations, so what? People, she said have lots of

    obstacles in their heads but she is not shy of dealing with

    these. Let's just try it man and see what happens is

    her attitude to life. I have seen how efciently Tricia

    plans before embarking on an endeavour; her planning

    is pragmatic, without doubt or negativity, just

    execution.

    Tricia had graduated with a National Diploma in Fashion

    Design in 1993, from the then Cape Technikon, after

    which she followed a meandering journey until she

    settled into helping people through human resources.

    As a consequence, started that degree. However, she

    still yearned for fashion and at the end of June this year,

    she launched her French tailoring business Tricia's

    Tailoring. She says that French woman are perceived as

    skinny, and that clever tailoring is partly responsible for

    this impression because each body is different. The

    tailoring is there to atter each unique individual. Tricia

    uses only natural fabrics like wool and more, recently

    Egyptian cotton. These are garments rather expensive

    but provide a sense of luxury and the feel of fabric is just

    beautiful.

    Currently, Tricia is being treated with Chinese

    Acupuncture and which seems to be helping her muscle

    strength and mobility, delaying the progress of the

    disease. However, Tricia is critically aware that her

    strength is from God. The launch of her business is

    inspired by His guidance and she nds great solace in

    knowing how much He believes in her. He knows what

    I can do, she says. From experience, I know that she is

    capable of the extraordinary.

    Article: Imogen Campbell

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  • South Africa's lax patent regime continues to

    lag behind developments in the rest of the

    world, driving up the local cost of healthcare

    and hampering access to affordable

    treatment. As yet another of the country's

    global peers, Brazil, moves to crack down on

    a n t i c o m p e t i t i v e b e h a v i o u r i n t h e

    pharmaceutical industry, there is little

    promise that local patients will benet from

    similar interventions anytime soon.

    This, despite ongoing efforts to educate key decision

    makers and the public, by industry and independent

    groups such as the Treatment Action Campaign (TAC)

    and Mdecins sans Frontires (MSF), which have

    launched a "Fix the Patent Laws" campaign.

    Paul Anley, CEO of generics distributor Pharma

    Dynamics, says local authorities have yet to act on years

    of calls to address manipulation of local patent laws and

    regulations on the part of originator drug companies,

    which amounts to engineering market domination at the

    expense of affordable access to medicine. Activist

    groups say that among the many examples of patent

    evergreening on the part of originator companies the

    practice of slightly changing an original medicine's

    makeup to ensure the retention of patent and block the

    access of a generic version are life-saving treatments

    such as anti-retrovirals, cancer and tuberculosis

    treatments, and antibiotics. Anley says that SA should

    follow the lead of its BRICS partner, Brazil, where

    activists and progressive health forces have succeeded

    in catalysing a proposal to reform patent law to improve

    access to affordable medicines.

    Next month, Brazil is set to issue a signicant report of

    proposed legislative reforms that will, among other

    progressive steps, do away with anti-competitive patent

    term extensions. Signicantly, it will tighten inventive

    step requirements in line with action taken by SA's other

    BRICS partner, India, which has seen originator

    companies make miniscule changes to medicine

    formulas in order to retain patent rights. As a

    developing nation with a tremendous burden of disease

    to bear, and as a country embarking on attempts to

    introduce an ambitious National Health Insurance

    scheme, it boggles the mind that we have not yet

    managed to put in place measures to improve our patent

    regulatory regime, says Anley. He adds that while some

    challenges are to be expected, South Africa has proven

    that it is capable of putting in place an efcient body to

    handle complex matters, such as is the case with the

    country's extremely successful revenue service. It

    requires technical expertise to adjudicate patents,

    granted, but our country is able to gather this expertise

    and create a regulatory environment that will benet the

    majority of South Africans. All that we appear to lack is

    the 'willing' to go with the 'able', says Anley.

    He explains that, other than in most jurisdictions, where

    patent applications are properly examined before being

    granted, in SA, the benet of the doubt is rmly with the

    patentee when applying for and enforcing a patent. For

    example, a local court last year granted an interim

    interdict in favour of the patentee (an originator drug

    company), which prevented a generic manufacturer

    from selling a more cost-effective equivalent of the

    patentee's more expensive brand name drug currently

    sold in SA, despite the original patent already having

    expired after its full 20 year term. The order was granted

    primarily on the balance of convenience consideration,

    and despite precedent in the USA and Europe, where

    the originator's corresponding patents for the product

    had been declared invalid.

    All throughout the world, countries which have

    continued to lag behind bigger nations have started

    reforming their patent regimes to stop uncompetitive

    behaviour and the resultant impact on its citizenry's

    access to affordable healthcare. In South Africa, we

    continue to take the road of least resistance because

    the subject matter is complicated and court cases are

    expensive to the detriment of our society's most

    vulnerable, Anley argues.

    We should ght this battler on two fronts. Firstly, we

    should demand of our lawmakers and administrators

    that they put in place the technical and administrative

    environment to ensure the fair adjudication of

    applications that can literally mean the difference

    between life and death for some. And secondly, we

    should demand that, when cases are brought before our

    courts, they are not adjudicated and promptly disposed

    of merely on procedural grounds, but considered, as it

    should be, also on their substantive merits.

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  • Tim and I own this magnicent property, 17 acres

    of indigenous dune forest and gardens, with

    direct access to 21 kilometers of un-spoilt beach,

    in Chintsa East on the Wild Coast, Eastern Cape,

    South Africa. For 30 years it has been our passion

    to develop and protect the natural forest and

    indigenous gardens and to create an exclusive

    retreat for our family and friends to escape from

    the stresses and strains of their busy lives, to

    relax, revive and re-energize. My background and

    special interest is in nursing and wellness

    coaching and at the age of 43 I was given a

    second chance at life! I had two strokes, open-

    heart surgery and a near death experience. This

    resulted in me re-evaluating my life and my

    priorities. Over the years and particularly during

    my recovery period, I realized that there was a

    very unique, healing energy on our magnicent

    property and in the forest.

    I was inspired by our travels to the Far East to

    create a sacred space where people could take

    time out to relax, de-stress and restore their

    energy ow, and experience a fusion of the best

    ancient holistic practices with modern amenities.

    Motivated by the Luxury Hotels and Spas in the

    Far East, where exceptional service, outstanding

    cuisine, luxury, comfort, magnicent design and

    architecture, as well as the holistic approach of

    the Thai Wellness philosophy are the order of the

    day. We made the decision to share our natural

    paradise, which is known for its beauty and

    tranquility, restoring and re-energizing effects,

    withtravelers and guests from South Africa and

    the rest of the world.

    Tim discovered his creative talents and designed

    and built the lodge with a team of men drawn

    from the local community. He taught and worked

    with this team on this project for a period of two

    years, while I was responsible for the aesthetic

    and operational side of the development. In

    August 2009 we packed up our home in

    Johannesburg and relocated to Chintsa and in

    2010, Prana Lodge, opened its doors.

    Prana is a Sanskrit word that means Life Force.

    This vital energy keeps the body alive and

    maintains a state of good health. I believe that

    our physical, mental and spiritual well-being is

    constantly being put under tremendous strain

    and there seems little escape from the pressures

    of today's busy world.

    I am blessed to have the help of our daughter

    Megan and our amazing Prana team to help me

    manage Prana Lodge. We consistently strive to

  • mi casa

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  • deliver a high quality and high value experience

    to our guests, a nurturing and supportive work

    environment for our employees, and a

    responsible and community-conscious operation

    as well as protable operating assets in order to

    sustain the running costs and the maintenance of

    the property on a long-term basis and to

    continuously protect, establish and conserve the

    natural fauna and ora. We have created jobs for

    the local community and currently employ a team

    of 43 staff members.

    Other projects in include:

    a small indigenous nursery, propagating and

    growing indigenous trees and plants

    an organic herb and vegetable garden,

    supplying our kitchen with fresh ingredients

    a worm farm, creating compost for the gardens.

    a series of natural dams and rainwater tanks, for

    garden irrigation.

    We have realized our dream of creating a unique

    concept and experience for our guests, whist at

    the same time building a legacy for our children

    and grandchildren.

    We now live and work in an idyllic environment

    and are pursuing our passion, the preservation

    and conservation of the natural habitat and are

    meeting and enjoy a variety of interesting people

    from around the world.

    Visit: www.pranalodge.co.za for further info

    Written by Gail Davidson

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  • Amber Amanda is a sixteen year old clothing

    designer, singer, songwriter, and actress.

    When she was three years old, her older sister

    was going to a concert and even though she

    was too young to know what a concert was,

    Amber knew she wanted to go.

    At the concert, on her mother's shoulders,

    pushed to the front of the stage, the band saw

    her mother struggling with the little toddler,

    and pulled Amber on to the stage. A band

    member handed Amber the mic and said,

    "Look at our new backup singer!" Ever since

    that night, Amber told her parents and

    everyone else, that she was going to be a rock

    star!

    Her parents just thought it was a cute phase but when

    Amber turned ve she started belting out notes that

    shocked everyone. Amber' mother took voice lessons

    and would take her along, and after every lesson, Amber

    would beg the teacher for her own lessons.

    Finally, when she turned six, he agreed to one lesson and

    he was so impressed that the lessons continued. From

    there Amber started singing in her church, at the state fair

    and festivals as well as at recitals.

    Her parents realized that their child was blessed with a

    gift and started helping her to get involved with

    performing groups, trying their best to help her book gigs

    and pursue her newly found dream. Amber is now the

    lead singer and writer for her two-man indie folk band,

    Amber Amanda And The Indigo Kid.

    Then came acting. She watched a TV show about young

    actors in Los Angeles and she fell in love with the idea of

    working hard to become a famous singer and actress.

    She asked her parents for help but not knowing where to

    begin, a friend at their church who had been acting for a

    while pointed them in the right direction and, at age

    seven, Amber took to performance like a second

    language. After performing for a while, Amber was

    running out of cute, sparkly glitter and glitz outts, and

    none of the stores had styles that were her cup of tea.

    One night she drew a picture of an outt that she wanted

    to wear and asked her mother, "Can we make this?" They

    searched Oklahoma to nd a seamstress and soon Amber

    was designing all her stage clothes, herself.

    Then, when Oklahoma's Paseo Arts Festival came

    around, the owner of an art gallery, good friend of

    Amber's mother asked whether Amber had anything to

    sell, and suggested that she put her clothing in the Galaxy

    for the weekend. Amber's clothes sold out within the rst

    day and a half!

    This inspired Amber to start her own range, the Girl Talk

    Clothing Line and she also began doing the wardrobe for

    independent Screen Actors' Guild (SAG) lms.

    But nothing has easy for Amber. She has run into plenty

    of bumps in the road, struggled nancially, and didn't like

    being away from friends and family.

    Traveling back and forth from Oklahoma to Los Angeles,

    Amber always told herself, "Dreams are just a fairy tales

    till you make them a reality." And even though she has

    struggled, and things went wrong, this has made the

    good that much sweeter.

    Her parents always taught that if you believe in yourself,

    don't give up. So, Amber knows that with the support of

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    if you truly believe.

    Article: Amber Amanda

    www.amberamanda.com

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  • I am a small town girl. Growing up in Greyton, I developed three distinct passions; make-up, styling and

    singing. It sounds cliche, but I was a huge participator in musical theatre in my childhood, and always rst

    to audition for any and every talent show or musical around. However, moving to Cape Town in my later

    years, I soon realised my true talents lay behind the scenes in making the magic happen. I take it upon

    myself to stay on track with various trends, not only for inspiration purposes but it also helps me in my

    specialization; styling for high-fashion photography as well as the fashion and media industry. In my spare

    time, I enjoy the thrill of exercise, not only to feel good about myself and to maintain a motivated attitude

    but also to build on a healthier tomorrow. I have always been a huge fan of a great booty and, as such, I

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