inspire public relations & marketing[1][1][1]
DESCRIPTION
Class project designed to promote client Haley Moss, author and autism advocate from Boca Raton, FL. http://haleymossart.com/myART/Welcome.htmlTRANSCRIPT
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We are not the ones who inspire, but it is who we serve that inspire us.
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TEAM:
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Haley Sullivan Senior Account Executive
Creative Director
Emily Spiegelhalter Assistant Account Executive
Production Director
Robin Ezell Assistant Account Executive
Creative Director
Jerrod Henson Production Director
Research Director
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We are not the ones who inspire, but it is who we serve
that inspire us.
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Mission for Haley Moss’s PR Plan
Striving to inspire those affected by autism, through
Haley’s story, artwork, and ambitions by promoting the
philanthropic efforts dedicated to autism education.
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Haley Moss
Inspiration to others
Author
Public Speaker
Artist
Advocate
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Current Problem
o Demands for the donation of Haley’s art have exceeded
her financial capability.
o Lack of awareness of autism.
o Weak revenue stream equals the root of the problem.
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Overall Goal
To drive awareness of autism and
the artist, Haley Moss,
to inspire public interest
and philanthropic involvement.
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Publics To Be Targetedo South Florida College Students
= 255,139 students
o Business Leaders/ Owners in South Florida Area
o General Public
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Objectives o To generate revenue to cover the cost of art
donations.
o To increase awareness of Haley Moss Art..
o To maintain consistent communication with target
publics through the tactics given.
o To increase public interest and involvement in
activities related to Haley Moss Art and autism.
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You Can Have Your Own Foundation
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• Designed to help Haley
promote, regulate, and obtain
donations from supporters.
• Established in January 2012.
• Seeks to educate the targeted
publics and motivate their
involvement.
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You Can Find Me on Facebook!
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• Business Page
• Possible source of revenue
through advertising
• Consistent channel of
communication
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Welcome To My Blog!
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• Preparing for college
• 1st week of college
• Social aspects of college
• Academics
• Philanthropic involvement
• Artist and a student
• Wrapping up the first
semester
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• Professional networking
with other companies
• Donations and partnerships
• Building relationships with
organizations:
o Autism Speaks
o Dan Marino Foundation
o ASGO
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Let Your Book Tour Inspire Others
• Share your story of life with
autism
• Will promote:
o Share your story
o Middle School: The Stuff No One Tells
You About
o “Action 4 Autism” Music & Arts
Festival
o “Be A Buddy” Student Organization
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When You Need Me:I’ll Be Your Buddy
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• Student Organization
• The Buddy System
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One Event Can Make a World of Difference
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• Music and art festival
highlighting HMF and
autism awareness
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Disney’s Wide World of Sports
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Soccer Field
ENTRANCE
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Smart Phone App • “Getting to Know Autism”
o Haley Moss Home Page
o Link to website
o Special Events & Projects
o Discussion & Art Board
(interactive)
o Image Gallery
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IPHONE BARCODE
AND
T-SHIRT
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Barcode
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Organization review
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Social Media Review
Social Media
Blog
Smart
phone
App
Barcode/
T-Shirt
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Special Events Review
•Book Tour
“Simply Inspiring from Me to You”
•Music & Arts Festival
Action 4 Autism
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We are excited for the opportunity to
work with you