Inspire. Liberate. Inspire. Liberate. Achieve.Achieve.

Go Fish! Leadership Go Fish! Leadership

Michael KarlsrudMichael Karlsrud

EyeWerxEyeWerx

www.eyewerx.orgwww.eyewerx.org

Organizations Organizations existexist to to serveserve..

Period.Period.

Leaders Leaders live live toto serveserve.. Period. Period.

The problem with The problem with Leadership is that it is Leadership is that it is

CONTAGIOUS.CONTAGIOUS.

……and if you’re the and if you’re the leader…. Guess what?leader…. Guess what?

It starts with you.It starts with you.

““The secret to outstanding The secret to outstanding leadership is not in what leadership is not in what

you convince others to do you convince others to do for you, for you, but what you but what you

inspire them to do through inspire them to do through your exampleyour example.”.”

““LeadersLeaders

‘‘dodo’’ people. people.

Period.”Period.” —Anon.—Anon.

PeoplePeople == ExperienceExperience

ss

ExperiencesExperiences ==

Brand.Brand.

Your practice is made Your practice is made up of people.up of people.

People have & give People have & give an experience….an experience….TheirTheir experience experience

becomes your brandbecomes your brand..

Why should I Why should I join your join your brand?brand?

Fish!

It’s a Fish It’s a Fish Market.Market.

It’s hot. It’s cold. It stinks.

What experiences did

you see?

““The leaders of Great The leaders of Great

GroupsGroups lovelove talent talent and know where to find and know where to find

it. Theyit. They revel revel in the in the talent of others.”talent of others.” —

Warren Bennis & Patricia Ward Biederman, Organizing Genius

Organizing GeniusOrganizing Genius / Warren Bennis / Warren Bennis and Patricia Ward Biederman and Patricia Ward Biederman

“Groups become great only when “Groups become great only when everyone in them, leaders and everyone in them, leaders and

members alike,members alike, is free to do his or is free to do his or her absolute besther absolute best.”.”

“The best thing a leader can do for a “The best thing a leader can do for a

Great Group is toGreat Group is to allow its allow its members to discover their members to discover their

ggreatnessreatness.”.”

““People want to be part People want to be part of something larger than of something larger than themselves. They want themselves. They want to be part of something to be part of something they’re really proud of, they’re really proud of,

that they’ll fight for, that they’ll fight for, sacrifice for, trust.”sacrifice for, trust.”

—Howard Schultz, Starbucks (IBD/09.05)

U.S.S. UROPTCL.

Ok, Captain… Now What?

Do You Have

Purpose?

Strengths

Weaknesses

Opportunities

Threats

Navi

gate

Chart Your Course

“A Leader is the one who climbs the tallest tree, surveys the entire situation and yells, ‘Wrong Jungle!’”

-Stephen Covey

Predetermine a Course of Action

Lay Out Your Goals

Adjust Your Priorities

Notify Key Personnel

Allow Time for Acceptance

Head into Action

Expect Problems

Always Point to the Successes

Daily Review of Your Plan

Get Out of the WayGet Out of the Way

“The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.”

-Theodore Roosevelt

Be There.Be There.

“People may admire your talent, charisma and business skill, but they will not really trust you until you make time to be present for them- emotionally as well as physically.”

Be ThereBe There To Keep The Course To Keep The Course

Calm WatersCalm Waters Bad WeatherBad Weather Troubled SeasTroubled Seas Find the LighthousesFind the Lighthouses Conduct Your “Man Overboard” DrillsConduct Your “Man Overboard” Drills Know When to “Fish or Cut Bait”Know When to “Fish or Cut Bait” Be The CaptainBe The Captain

“A ship in harbor is safe- but that is not what ships are built for.” - John A. Shedd

Leadership Is a …Leadership Is a …

Mutual Mutual Discovery Discovery Process.Process.

Play.Play.

“You can’t just order creativity like a lunch special or instill

happiness through a program. To enjoy the many business

and human benefits of PLAY, you need to nurture an

environment full of trust and respect, and free of fear.”

Why is PLAY so important?

Play Builds Relationships

Inspires Creativity

Creates Trust

“One of the best ways for a leader to make someone’s day-or month, or year, or

life- is simply to value them. Simple gestures, such as appreciation and giving

people a voice, fulfill emotional needs too often

ignored on the job.”

Listen.It is one of the greatest

gifts you give one another.

“The ear of the leader must ring with the voices of

the people.”-Woodrow Wilson

Leaders’ “Mt Everest Test”Leaders’ “Mt Everest Test”

“free to do his or her “free to do his or her absolute best” …absolute best” …

“allow its members “allow its members to discover their to discover their

greatness.”greatness.”

LeadersLeaders ListenListen. .

LeadersLeaders ConsultConsult..

The “One line of code” The “One line of code” Theorem: Theorem: All we-“they”-All we-“they”-

me want is (1) to beme want is (1) to be consultedconsulted,, (2) to be(2) to be takentaken seriouslseriouslyy,, (3) a tiny show(3) a tiny show

of of aappppreciationreciation

Choose Your Attitude.Choose Your Attitude.

“As a leader, your attitudes have a powerful effect on the

people who work around you. What impact do you want to have on others?

You- and you alone- get to choose the attitude that will

achieve that impact.”

“If you control your attitude, you will

control your destiny.”-MEK

““You must You must bebe

the change you the change you wish to see in the wish to see in the

world.”world.”GandhiGandhi

What is Your Practice’s Brand?

What Stories Will People Tell About

Your Practice?

MarketMarket Power = Power =

StoryStory PowerPower

““A key – perhaps A key – perhaps thethe key – key – to leadership isto leadership is thethe effective effective

communicationcommunication of a story.” of a story.”

Howard GardnerHoward Gardner Leading Minds: An Anatomy of LeadershipLeading Minds: An Anatomy of Leadership

CCSTSTO*O*

*Chief*Chief StorytellingStorytelling OfficerOfficer

““Leaders don’t just make Leaders don’t just make products and make decisions.products and make decisions.

Leaders make Leaders make meaning.”meaning.”

– John Seely Brown– John Seely Brown

Hard Is SoftHard Is SoftSoft Is HardSoft Is Hard

““Hard” Hard” (#(#s s

/“Strategy”/budgets/plans marketing)/“Strategy”/budgets/plans marketing) Is Is SoftSoft

“soft” “soft” (people/Customers/ (people/Customers/

relationships/culture/execution)relationships/culture/execution) Is Is HardHard

This is This is notnot about … about …

“customer centrism”“customer centrism”“integrated marketing”“integrated marketing”

etc.etc.etc.etc.etc.etc.

It It isis about … about …

… … sellin’ a whole lotta stuff and sellin’ a whole lotta stuff and having customers go bananas having customers go bananas

with with lovelove to the point to the point

that they tell every friend they that they tell every friend they have and then start buttonholing have and then start buttonholing strangers on trains and planes strangers on trains and planes

and busses.and busses.

““How many of How many of youyou reallyreally

cravecrave a a new Chevy?”new Chevy?”

NYC/IIR/061205NYC/IIR/061205

Why?

Because people BUY with EMOTION and JUSTIFY with LOGIC.

Finally.Finally.

Don’t forget the Other 98%-

Execution.

““Never forget Never forget

imimpplementationlementation boys. In our work it’s boys. In our work it’s

what I call the what I call the

‘‘missinmissingg 98 98 percentpercent’’ of the of the

client puzzle.”client puzzle.” —Al McDonald

““Never doubt that a Never doubt that a small group of small group of

committed people can committed people can change the change the

world.world. Indeed it isIndeed it is the only thing that the only thing that ever has.”ever has.” —Margaret Mead—Margaret Mead

Thank You!Thank You!

Presentation slides can be found at:Presentation slides can be found at:

www.eyewerx.orgwww.eyewerx.org

CCXXOO**Chief eeXXperience perience Officer

BeBeyyond the “Transaction”/ “Satisfaction” Mentalitond the “Transaction”/ “Satisfaction” Mentalityy

“Good hotel”/ “Happy guest”/“Good hotel”/ “Happy guest”/ “Exceeded Expectations”“Exceeded Expectations”

vs.vs.

“Great “Great VacationVacation”/ ”/ “Great “Great ConferenceConference”/”/ “Operation “Operation PersonalPersonal

RenewalRenewal””

““We are in the twilight of a society based on data. As We are in the twilight of a society based on data. As information and intelligence become the domain of information and intelligence become the domain of

computers, society will place more value on the one human computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ability that cannot be automated: emotion. Imagination, myth, ritual - the language of emotion - will affect everything from ritual - the language of emotion - will affect everything from

our purchasing decisions to how we work with others.our purchasing decisions to how we work with others.

ComComppanies will thrive anies will thrive on the basis of their on the basis of their stories and mstories and myythsths..

Companies will need to understand that their products are Companies will need to understand that their products are less important than their stories.”less important than their stories.” —Rolf Jensen, Copenhagen —Rolf Jensen, Copenhagen

Institute for Future StudiesInstitute for Future Studies