inspire change, engage your system with social media

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Inspire Change, Engage Your System with Social Media #FranCamp, @DebCE presenting on engaging your system with social media

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Page 1: Inspire Change, Engage Your System with Social Media

Inspire Change, Engage Your System with Social Media

#FranCamp, @DebCE presenting on engaging your system with social media

Page 2: Inspire Change, Engage Your System with Social Media

http://goo.gl/35gSY

Page 3: Inspire Change, Engage Your System with Social Media

Anticipating Future Tech

FranCamp, Nashville TN @DebCE 3

A good 21st-century leader understands the rapidly changing technology trends via @DebCE #FranCamp

Page 4: Inspire Change, Engage Your System with Social Media

You Might Find This

FranCamp, Nashville TN @DebCE 4

Did you know that Angry Birds can be applied to your social marketing strategy? #FranCamp

Page 5: Inspire Change, Engage Your System with Social Media

Content Marketing Formula

FranCamp, Nashville TN @DebCE 5

@DebCE shares how @juntajoe uses Angry Bird Content Marketing formula #FranCamp

Daily = Blogs/Tweets work (red bird)

Weekly = eNewsletter is a strong possibility (blue bird)

Monthly = Podcasts or videos? (yellow bird)

Quarterly = White Paper or eBook (white bird)

Bi-Annually = Webinar or In-Person Event (black bird)

Annually = Industry Research Project (over-sized red bird)

Page 6: Inspire Change, Engage Your System with Social Media

Assess Your Presence

FranCamp, Nashville TN @DebCE 6

Know who is sharing information about you or your brand by establishing alerts #FranCamp

Page 7: Inspire Change, Engage Your System with Social Media

Call in Reinforcements!

FranCamp, Nashville TN @DebCE 7

The social media consultant you hire should be active in social media. #FranCamp

Page 8: Inspire Change, Engage Your System with Social Media

FranCamp, Nashville TN @DebCE 8

#FranCamp, @BrianSolis says, “New media, social & mobile will open doors to better see, hear, and understand the consumer!”

Page 9: Inspire Change, Engage Your System with Social Media

Learn In Order To Teach

FranCamp, Nashville TN @DebCE 9

Learn all you can about social media in order to share your knowledge & experience with your team #FranCamp

Page 10: Inspire Change, Engage Your System with Social Media

Engage

FranCamp, Nashville TN @DebCE 10

Monitor trends and choose what platforms will get the best attention for you and the brand #FranCamp

Page 11: Inspire Change, Engage Your System with Social Media

Set Ground Rules

FranCamp, Nashville TN @DebCE 11

http://socialmedia.policytool.net/

#FranCamp, @DebCE shares an easy to use Social Media Policy tool generator http://socialmedia.policytool.net

Page 12: Inspire Change, Engage Your System with Social Media

Social Media Toolkit

FranCamp, Nashville TN @DebCE 12

Providing a social media toolkit with why, how and when will inspire your team to be active says @DebCE #FranCamp

Page 13: Inspire Change, Engage Your System with Social Media

Establish “Us” Policy

FranCamp, Nashville TN @DebCE 13

Outline what you will do and what your team should do when using social media. Via @DebCE #FranCamp

Page 14: Inspire Change, Engage Your System with Social Media

Step by Step Outline

FranCamp, Nashville TN @DebCE 14

Add one social media platform at a time, one day at a time. Via @DebCE #FranCamp

Page 15: Inspire Change, Engage Your System with Social Media

Share Resources

FranCamp, Nashville TN @DebCE 15

HubSpot offers several free eBooks on the use of social media #FranCamp

http://www.hubspot.com/internet-marketing-whitepapers/

Page 16: Inspire Change, Engage Your System with Social Media

FranCamp, Nashville TN @DebCE 16

Jim Collins , Good to Great - you must have the right people on the bus and know the direction!

Page 17: Inspire Change, Engage Your System with Social Media

Involve the Team

FranCamp, Nashville TN @DebCE 17

There are many voices in your organizations. Let them all speak! #FranCamp

Page 18: Inspire Change, Engage Your System with Social Media

Inspire and Engage the System

FranCamp, Nashville TN @DebCE 18

Page 19: Inspire Change, Engage Your System with Social Media

FranCamp, Nashville TN @DebCE 19

Thank you!

Deb Evans, CFEPresident & CEOCOMPUTER EXPLORERS800-531-5053 

Learn more about me: www.debevans.orgDeb is co-host of Social Geek Radio