inspire 2015 - bb&t: the physics of innovation
TRANSCRIPT
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The Physics of InnovationThe Sequence of Alteryx Tools for Synthesis and Market LeadershipAnna Kirkland Smith, Data Engineer, BB&T
Wednesday, May 20, 2015
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Companies can continue with the status quo…“[Companies] can continue to operate as they always have, existing in a world where [data] is something to be used not as a tool of transformation but simply to optimize operational efficiency and maximize profits.” from How Google Works by Eric Schmidt and Jonathan Rosenberg, p 246
How Can We Better Respond to the Market?
…Or they can be a platform
“A platform has a back and forth relationship with consumers and suppliers.” Eric Schmidt and Jonathan Rosenberg, p 245
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Anticipate Demand, Act FastSynthesi
svia
Innovation
Product Launch
Market Satisfied
Market Change
Example: “There’s emerging demand for children’s agricultural fiction set in Alabama priced up from $6.29-$16.99”
Example: Book Market
PlatformCompany
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Input Transform Record Fuzzy Make Frequency Output ID Matching Group
The Synthesis Sequence That Leads to Innovation
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Fuzzy Matching
The Core of the Synthesis Sequence
Make GroupID BookTopics
1 Mathematics
2 Leadership and Management
3 Gardening
4 Children
5 Cooking
6 Children
7 Children
8 Mathmatics
9 Programming Languages
10 Application and Software
ID1
ID2
1 8
4 6
4 7
Group
Key
1 1
1 8
4 4
4 6
4 7
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Multi-Dimensional Fuzzy Matching
BB&T Use Case Story #1
ID Name Address
Phone
Account
SSN Email
1
2
3
4
5
6
7
8
Manage chunks of records
Data prep
Switch out fields
Identify non-unique entries
and create records
3+ monthswith traditional SQL drag-and-drop
Then CRASH!
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BB&T Use Case Story #1
5 hours!with Alteryx
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Input Transform Record Fuzzy Make Frequency Output ID Matching Group
The Synthesis Sequence That Leads to Innovation
Data set with an F-Distribution on turn-around time
Change aspect ratio
Unique record IDs
Which group is the largest, by count? By price?
Synthesize target group members in context
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Using Personal B&N Online Book Orders
• Analysis on largest group by count suggestsdemand for children’s agricultural fiction set in Alabama priced up from $6.29-$16.99
• Analysis on largest group by price suggestsdemand for more books integrating mathematics and programming languages that look more like graphic novels, priced towards $100
Synthesis Demo
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Fraud Trend Lifecycle
BB&T Use Case Story #2
• 1168 Home Depot HomeDepot
• 1601 Lowes• 970 Fast Loan 4 Me
Fast Loan 4MeFast Loan4 MeFastLoanFor MeFastLoan4Me
• 1933 MPS
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“As a person learns a body of information, he or she begins to recognize its patterns [fuzzy matching] and organize them into blocks of knowledge [make group], the essence of chunking…” Helen Fisher in Why Him, Why Her/
• Innovate new products and services.• Unseat the competition. Be the market
leader.• Have balanced judgment. You be the leader.
Brain Science
www.HelenFisher.com
The Intuition Sequence
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A mission-driven organization with a clearly defined set of values.
BB&T is…
