inspirational email marketing; xmas themed wow book

7/30/2019 Inspirational email marketing; Xmas themed WOW Book

1/13

Email

Book

Mini

WoW

2012


2/13

ChristmasTh e Ema i l min i Ww B

Chr i s t mas 20 12

Christmas is a time for giving. For some that may come inthe form of a gesture of good will, for others it might bea thoughtful present. But here at Red C we thought wedshare a bit of inspiration with you instead...

Get ready for the NEW Christmas Email Mini Wow Book! Afabulous selection of festive emails weve collected thatcut through the inbox clutter thanks to their head-turningsubject lines, standout designs and enticing calls to action.

Hopefully, like us, these emails will make you say WoW,give you some insight into what the competition is doing and evenbring you a few extra ideas on how to take your own emailmarketing strategy forward.

Enjoy!

SteveWhiteStrategyDirector

Cntents

Cca-C la

Hwies

Je Brwns

B de n

on the Beac h

o f f i c e

Mnp ig

Bonpr i x

Lakeland

Bod en

RubyEd

J ackWi l l s

Amazn

ManC i ty

Ur banout fitters

Sutt ns Se eds

Sm i t h s

Shuh

Hwi es


3/13

here is a casual almost lippant manner to

ow Howies present themselves that

ndears me to the brand. Just take a look at

his email or example and its hand drawn

ok and eel. Not only is the design

ye-catching, it has a casualness about it

hat makes me eel like theyre not being

verly pushy with the sale.

hat same relaxed Howies attitude is

inorced in the copy t oo. The headline

ering in this email is 50 prezzies better

han socks; Howies make a joke when

resenting their oer rather than using a

unt sales message. For me, that relaxed

one makes me want to spend a little bit

ore time with the brand and keeps me

urious and open minded about what

heyre selling.

ate: 29 November 2012ubject line: 50 Prezzies or under 50

Hwies

NatalieKinseySeniorAccountExecutive

NickCliffeSeniorArtDirector

Date:21November2012

Subjectline:LastchanceforChr

istmas

delivery.Avoidtheweekendque

ues!

Je Brwns

I wouldnt say this email wasparticularly pretty, but what makes it

standout or me is its canny use o

space. Without the need to scroll down

the email, your eye irst catches a

strong oering thats tied to Christmas

thanks to its supporting visual. Below

that theres not one but six product

samples that you can click t hrough and

order. And, perhaps most impressive o

all, the email inishes with a large and

personalised share button that grabs

your attention despite the busy nature

o the email.

Theres a heck o a lot going on in a

very small space, yet you never eel

lost or unsure when navigating through

its oers and thats no easy eat.

Impressive indeed.


4/13

te: 16 November 2012bject line: 25% o* plus Free Delivery

n stocking fllers or all the amily

Bden

You dont have to say very much when

youre able to present your products as

beautiully as this. All in all this emailshowcases 21 stocking illers that all burst

rom the screen and draw your eye. Plus,

the subtle use o Christmas lights and

decorations pays homage to the estive

season so much more stylishly than any

other piece o design Ive seen this year.

Not that Im surprised by that, its Boden

ater all!

AmyEstcourt

SeniorAccountManager


5/13

StuartClarkSeniorCopywriter

At irst glance this looks like a standard salesemail, but look a little closer and youll see

something that youve probably never seen

beore I certainly hadnt anyway! A Facebook

link appears on the top nav that takes you

through to On The Beachs Facebook p age. Such a

strong push to the social media site relects how

important an advertising tool Facebook has

become or many businesses. The email even

inishes with a call to action to like On The

Beachs Facebook page and drops in a tempti ng

prize draw to give you a little push.

Yes its bold and I or one admire this brands

approach. And Im willing to bet theyll be a ew

other companies in 2013 that will ollow suit, but

I or one wont orget who I saw do it irst. Kudos

On The Beach, hopeully youll reap the rewards

o your daring approach to email marketing.

te: 1 January 2013bject line: New Year Sale - Up to 30% olected hotels beore Janaury 31st 2013

office

Date: 01 January2013

Subject line: SALE, now up to60%off!

SurakshithaJagadeesh

AccountManager

on the beach

Strong sales message? Check. Links to

products? Check. Top brands? Check.

Eight cute buttons that showcase social

media and other interactive tools? Check!

This email by Oice may look understated,

but it actually manages to get in a ab oer

and plenty o links that help you obtain it

with minimal uss. The copy is trimmed

right down and clever icons are used

wherever possible to communicate whats

available without the need or extra copy,

and it works a treat.

Yes, this email may be minimal in its design.

Yes, it may only take a ew seconds to read.

But there are still loads o links and sales

messages here and thats what makes it

such a clever bit o email marketing.


6/13

te: 1 January 2013bject line: Appy New Year Steve

Mnpig

KatieAtkinsonAccountManager

Date: 19 December 2012Subject line: Festive drinks oer or drivers!Plus, win a VAIO laptop and desktop duo,and more prize draws youll love

Christmas is a time to relax and catchup with old riends, thats why pubs

throughout the country are al ways

packed at this time o year. However,

somewhere in every one o these

crowded bars are a handul o

designated drivers who sadly arent

able to enjoy a estive tipple.

So Coke have cleverly singled out

these drivers and brought them a

reason to smile this Christmas a buy

one get one ree oer on coca-cola

products in selected pubs! Its a

thoughtul oer that drivers all over

the country would have raised their

glasses to over the estive season.

I you wouldliketofndout moreinormation

about eyetracking,emailSteveWhite

[email protected]

call on01618721361to arrange your

eyetrackingstudy

Cca-Cla

One oering and lots o reasons to buy

it its the ideal ormula when creating a

strong sales message and Moonpig nail it

with this smartphone app promotion. The

headline uses the theme o New Year to

cleverly turn this email into a timely oer.

Disguised as New Year resolutions, our

reasons to buy the app are then given

along with supporting copy to persuade

the reader into a purchase.

Its not rocket science, additional beneits

are more likely to push the reader into a

sale. And thats especially true when its

neatly packaged around a particular time

and occasion as this email does so well.

SonyaGreenwoodArtDirector


7/13

te: 30 December 2012bject line: Four New Years style resolu-

ons your wardrobe will love!

bn prixDate: 30 December 2012Subject line: The Lakeland sale continues -Hurry, limited stocks

TomMittonSeniorAccountExecutive

Just how youd imagine a Lakeland

inspired kitchen this email design is

uncluttered, welcoming and attractive.

This is largely down to its distinct use

o illustration, which not only draws

your eye but also communicates the

range o products that are available.

Navigating through the email eels

eortless, as even its secondary

messages are clearly grouped in boxes

so that you can process every

message in seconds.

SophieBennettAccountManager

As soon as we start the New Year, Ithink one thing: new wardrobe! And

Bon Prix didnt waste any time in

assisting me when they sent this

pretty email on the irst day o

January talk about being on the ball!

Dressed as New Year resolutions, they

gave me some handy style advice;

rom wearing more colourul lingerie

to giving shoes I dont wear to charity.

All great ideas I was inspired to use

and already have done ater only

being a ew weeks into the New Year.

Laeland


8/13

Urban outf itters

Date:30December2012

Subjectline:NYEtunes

andstyle,yall!

Plus,madSALEsteals...

Now I dont claim to be all street, but I do love the

casual style o Urban Outitters. Their subject lines arealways a breath o resh air when they arrive in my

inbox. Look at this gem or example, NYE tunes and

style, yall! Plus, mad SALE steals... now thats a li ne

that will grab your attention!

Like their clothes, Urban Outitters tone o voice makes

their brand stand apart rom most other ashion labels,

and that makes them interesting enough or me to

always want to read what they have to say.

And what did Urban Outitters have to say in this

particular email? Their main oering had nothing to do

with selling me new clothes; instead they gave me

some great playlist suggestions to make sure my

Christmas party would be a blast. Now how cool is

that?

LaraMorton

ArtDirector

Bde nDate: 24 December 2012Subject line: A Christmas message rom us toyou

AndyCampbell

Copywriter

On Christmas Eve, its unlikely youre

going to be enthusiastic about

receiving a sales email. Youre ready to

unwind ater weeks o Christmas

shopping and enjoy the big day ahead.

So, as much as I love Boden, when I

received this email I wasnt all that

enthusiastic about opening it at irst.

But then I read the subject li ne, A

Christmas message rom us and I was

intrigued enough to ind out what

they had to say.

I opened the email and ound there

was no sales messages or clothes to

shop; instead I was treated to a lovely

Christmas poem rom all at Boden

House. Just when I thought I couldnt

admire Boden any more, they send this

what a lovely gesture at the perect

time o year!


9/13

Jac Wills

Date:19December2012

Subjectline:20%Offthe

perfectgift

withyourJackWillsGift

Guide

JessicaWilliamsAccountExecutive

Whoever said that ashion emails have to b e

bursting with colour and product? This email

rom Jack Wills proves that a clean white

background with a nice selection o

typographical styles is sometimes more than

enough to pull you into the content.

Theres only one image supporting the main

communication and thats o the product

itsel (git guide), which keeps this piece o

communication single-minded and eective.

However, the secondary message was just as

interesting as the main oering and could

have easily had its very own email... it

advertised Jack Wills interactive Christmas

calendar, which, when you cast your phone

over, each new day reveals a new oer. What

a un way to countdown to Christmas!

Ruby Ed

Date:09December2012

Subjectline:Greatsavin

gsoncooltools

thisChristmas

Secret Santa nearly everyone in every

oice takes part in one during the

Christmas period. And theyre always

challenging, arent they? Getting apresent or someone you dont know all

that well on a limited b udget.

However, this year inding my Secret

Santa git was a breeze thanks to this

email rom Ruby Ed. It told me about an

upcoming Secret Santa lash sale where

I could get a great looking pair o slippers

at a discounted price. Perect. And i the

timeliness o the email wasnt enough to

prompt my purchase, they also made it a

limited oer that was only available to

the irst 50 people that purchased.

What a clever and thoughtul approach

to a sales oer!

DawnGreavesStudioManager


10/13

Hwies

Date:19December2012

Subjectline:TheendisNig

h

This email rom Howies really made me

chuckle. They could have just told mestraight about their oering o

super-ast delivery in a plain and simple

manner. But what would have been un

about that? And Howies always try and

have un with their creative. So instead

they wrapped their oer up in this little

joke, Order by midnight and well

deliver by the end o the world. A wink

at the Mayans predictions about the

world ending in 2012. Love it!

WaynePretl

InteractiveDesigner

Amazn

ate:Various

ubjectline:Various

LeighWhitnallAccountDirector

he run up to Christmas is a time or

xtensive online browsing but with so

any people to buy or its easy torget where youve been and what

ouve seen. Its at times like these that

mails triggered by browser behaviour

ome into their own, a act that is well

nderstood and taken advantage o by

mazon, as they prove with this email

ere.

opened it up and ound that Amazon

ere showcasing a range o products

milar to what Id been looking at on

eir site only days earlier. Amazon had

bviously done their research, and I

eneitted rom that by getting a

o-nonsense email that was tailored to

y exact interests. Even better, I was

enuinely interested in most the

oducts on the page and clicked

rough to continue my Christmas

opping. I only it could always be that

asy!


11/13

Manchester City

Date:17December2012

Subjectline:SeasonsGree

tings

fromManchesterCity

Christmas is a joyous occasion, so i

youre creating an e-card it should

capture that eeling. And thats exactlywhat we set out to achieve when tasked

with creating this Christmas e-card or

Manchester City.

The email reads Seasons Greetings rom

Manchester City FC and it shows a

ootball ormation resembling a

Christmas tree. Then, rom the bottom,

one o its blue icons - representing a

player - lights up. More icons then

continue to light up leading your eye up

the Christmas tree until the star starts

shining. Finally, the now amous

commentary rom Citys inal game o

the season, Aguerrrooooo wraps itsel

like decorations around the ormation.

And there you have it, one o Citys

greatest moments - that Aguero goal

- reenacted in the spirit o Christmas.

What could be more joyous to a Blue

than that?

PeterGriffithInteractiveDesigner

Smiths

Date:21December2012

Subjectline:Smithsemer

gency

presentservice

Shopping at Christmas is always anightmare, especially when youve let it

until last minute! Thats why this email

rom Smith made me smile, the copy

amusingly sets the scene to what limited

options shoppers have let when they

havent done their Christmas shopping

by 21st December.

One o the options is to buy a Smith

hotel e-voucher, which is actually a good

present, especially when youve almost

ran out o time. I bet there were loads o

people out there thanking Smiths this

Christmas!

RosemaryWalton

ClientServicesDirector

AfterCityfanssawtheemailtheyusedtoTwittertotalkaboutit,therewasevenafewmessagessenttoAguerosTwitteraccounttoo!


12/13

Schuh

te:25December2012

bjectline:MerryChristma

s

SteveWhiteStartegyDirector

you open a Christmas card and it

makes you smile then surely it hasworked its magic? I certainly believe

hats the case, which is why, or me, this

-card rom Schuh was the best email I

eceived over the Christmas period.

ts simple message, Merry Christmas

rom Schuh, was decorated by an

nimated gi made rom glistening

nowlakes. The eect was eye catching,

harming and, most importantly,

Christmassy! Schuh then took their

uirky approach to Christmas urther by

reating an image o Rudolph by cleverly

sing just a shot o a brown shoe

presumably rom their range) along

with a Christmas bauble. Just goes to

how that sometimes just being cute is

ll you need to do to captivate your

ustomers.

Suttns Seeds

Date:29November2012

Subjectline:Itwouldntbe

ChristmaswithoutChoc

olate!

Do people buy plants or each other atChristmas? Im sure it happens but I

think its sae to say that more people

buy chocolate.

Which is probably why Sutton Seeds

sent me this novel email to tell me

about their new product: luxury

chocolate lowers!

Not only do they look amazing, theyre

made by award-winning French

chocalateurs, Guisabel.

From a single chocolate lower in a p lant

pot to a bouquet o chocolate roses,

theres a wonderul range o Christmas

treats to choose rom - each with a nice

amount o descriptive copy to describe

exactly what each chocolate lower is

made rom. This is certainly the most

interesting oering I got this Christmas!

But i you were really just ater nice

lowers, theres an incredible 77% saving

on Snowdrop Bulbs too waiting at the

bottom o the email.

KatherineAllen

AccountManager


13/13

2012

DesignStuff

To fnd out how we can give your email marketing

the WOW actor, contact Steve

on [email protected] call 0161 872 1361

inspirational email marketing; xmas themed wow book

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