inspirational customer dialogues at esomar 3d congress
TRANSCRIPT
Focus groups were only giving
a snapshot of reality
Limited time spent with
consumers and a limited portfolio of research techniques possible
Largely determined by the quality and experience of the moderator
Internal stakeholders do not follow sessions that often
Evaluation of a method
Doing things
faster and more
cost-efficient
Gaining a higher
quality of data &
deeper insights
Doing things that
were just not
possible before
Different country, different story
#1 Reason to
participate
#2 Conversation
guide
#3 Role of the
moderator
#4 Gamification
Expectations towards the
brand & the
Catalogue?
First
impressions & second
thoughts?
Conversion
and impact on
the brand?
Who is the
reader?
Evaluation of the 2013 Catalogue
Phase 1