inspiration, innovation, celebration an entrepreneurial conference for librarians june 3, 2009...
TRANSCRIPT
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Developing Entrepreneurial, Customer-Focused Leaders
Kem Ellis, DirectorHigh Point Public Library, High Point, [email protected]
Mark Livingston, PresidentTransformational Library Partners, Greensboro, NC
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Presentation Aims
• Review Design of the 2008 NCLA Leadership Institute and the 2009 Post-Institute Experience
• Introduce Key Concepts, Models, and Tools Used in the Institute
• Share Preliminary Results Achieved by Track 2 Participants in the Post-Institute Experience
• Describe Transformation of the High Point Library Experience (the Leadership Institute’s “test kitchen”)
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Key Beliefs
1. Authentic Leadership Starts with Passion and Purpose
2. Libraries Offer Significant Value and Can Make a Measurable Difference in the Communities They Serve
3. The Ultimate Test of Leadership is Earning and Keeping the Loyalty of Employees and Customers
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Institute Theme and Practices
Theme: “Transforming the Library Customer Experience”
Leadership Practices:
Think and Act “Outside-In”
Strengthen Relationships and Loyalty
Focus on the Total Library Experience
Lead with Purpose and Authenticity
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Performance and Learning Themes
It Starts With You, But It’s Not About You
Show Up, Speak Up, Step Up
Expect Exemplary Performance
Be Ready to Learn and Share
Engage and Actively Participate
Reflect On and Commit to Personal Growth
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Learning Strategy Maps (see handouts)
Vision Statement
Core Purpose Statement
Strategy Statement (read bottom to top)
Key Outcomes
Learning Topics, Objectives, and Experiences
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Key Concepts, Models, and Tools
The Progression of Customer Relationships Model and Survey
The Progression of Leader Relationships Model and Survey
The Customer Experience Point of View
Outside-In Organizations and Leaders
The Family of Positive and Negative Emotions
The Family of Loyal Promoters©
Key Behaviors of Loyal Promoters
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
The Customer Experience Point of View
The “Experience” of Customers is…
…a combination of the physical senses and perceptions, emotions, stated needs/requirements, and deeper expectations.
…50% physical and 50% emotional (at least).
…cumulative and assessed by customers are every single “point of contact” (called a customer touch-point).
…is largely forgettable and not very memorable.
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Customer Touch-Point
A “customer touch-point” or “moment of truth” is where a library
customer “touches” or comes into contact with any aspect of the
facility or its services, programs, or people….directly or remotely.
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Outside-In Organizations and Leaders
“Inside-Out” Organizations look at what is good for them and impose that experience on customers.
“Outside-In” Organizations look at what customers want and change their organization.
Colin Shaw….Building Great Customer Experiences
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Key Behaviors of Loyal Promoters
1. Loyal Promoters Show Up!• They Visit Frequently (Regularly)• They Invest Time to Learn About Library Resources• They Bring Family, Friends, and Colleagues
2. Loyal Promoters Speak Up!• They Provide Constructive Feedback• They Tell Their Story to Others (In-Person, Online)• They Advocate and Support
3. Loyal Promoters Step Up!• They Recommend and Refer You to Others• They Freely Give Their Time and Talent and Treasure
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Design of the Post-Institute Experience (Track 2)
Grow Passionate Library Customers and Loyal Promoters by…
1. Refocusing Purpose, Vision, and Strategy on loyal customers/promoters.2. Establishing expectations of great customer service and library experiences.3. Improving design and delivery of service and experiences.4. Assessing and measuring ability to deliver on expectations and promises.5. Transforming the work spirit and culture to “Outside-In” and for doing what it
takes to take care of customers.6. Recognizing and rewarding excellence in serving people and the community.7. Aligning stakeholders (internal and external) around the Customer
Experience Point of View and Library Purpose, Vision, and Strategy.
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Preliminary Results Achieved in Post-Institute
“A Handful of Positives” (Crystal Baird, Davidson County CC) “Talent Promotion” (Louise Humphrey, Appalachian Regional) “Holiday Events” (Fannie Dillard, Rowan-Cabarrus CC) “Library Walkabouts” (Greg Needham, Wilson County) “Customer Feedback” (Catherine Lee, Cape Fear CC; Deana Guido, Braswell Memorial) “IT Service Transformation” (Crystal Baird) “The Ideal Library Experience” (Sharon Faulkner, Montgomery County CC) “Statements of Customer Experience” “Personal Leadership Development Plans” “Language and Discussion” “Statements of Leadership Purpose” “Others Stepping Up”
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
Transformation of the High Point Library Experience (aka, Institute “test kitchen”)
Customer Experience Design and Strategy Mapping
Customer Experience Implementation Team(s)
Customer Experience Statement and Touch-Point Mapping
Customer Service Expectations and Coaching
Loyal Promoter Luncheons and Single Best Question
Quarterly Strategy Reviews
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
“Now It’s Your Turn” Exercise!
Your Customer Experience Design Project:
…Given the following 3 “spaces” from the High Point Library Expansion and Renovation project…identify 5-8 key elements of the “physical and emotional experience” that will keep customers “coming back for more” and be so memorable that they will “tell everyone else.”
…Be prepared to “speak up” and share your ideas with the entire group!
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009
INSPIRATION, INNOVATION, CELEBRATION an entrepreneurial conference for librarians
June 3, 2009